SOO - Advertising Final 21AUG2025.pdf

SOLICITATION / RFQ NUMBER: W50S88-25-Q-0108 1

STATEMENT OF OBJECTIVES – SOO

FOR

NORTH DAKOTA

AIR NATIONAL GUARD ADVERTISING

AT

THE RALPH ENGELSTAD ARENA

GRAND FORKS, ND

SOLICITATION / RFQ NUMBER: W50S88-25-Q-0108 2

1.0 PURPOSE. This Statement of Objective (SOO) defines the requirements for the contractor to provide all personnel, equipment, tools, supervision, and quality control necessary to complete required advertising for the 119th Wing / North Dakota Air National Guard Recruiting Section at the Ralph

Engelstad Arena in Grand Forks, North Dakota. The intent of the government is to establish an “option year” contract for a base year and three (3) option year periods. This SOO has been developed in accordance with the Federal Acquisition Regulation (FAR) 37.602(c).

2.0 SCOPE.

2.1 Contractor will conduct advertising services for the North Dakota Air National Guard at all home

University of North Dakota (UND) women’s volleyball games during the 2025-2026, 2026-2027, 2027-

2028, and 2028-2029 seasons. Approximate dates of the women’s 2025-2026 volleyball season run from

Friday, August 29th, 2025, through Saturday, November 15th, 2025.

2.2 Contractor will conduct advertising services for the North Dakota Air National Guard at all home

University of North Dakota (UND) men’s hockey games during the 2025-2026, 2026-2027, 2027-2028, and 2028-2029 seasons. The approximate dates of the men’s 2025-2026 hockey season run from

Saturday, October 4th, 2025, through Saturday, February 21st, 2026.

2.3 Contractor will conduct advertising services for the North Dakota Air National Guard at all home

University of North Dakota (UND) men’s basketball games during the 2025-2026, 2026-2027, 2027-

2028, and 2028-2029 seasons. The approximate dates of the men’s 2025-2026 basketball season have not yet been defined. For reference, the 2024-2025 season ran from Monday, November 4th, 2024, through

Sunday, March 16th, 2025.

2.4 Contractor will conduct advertising services for the North Dakota Air National Guard at all home

University of North Dakota (UND) women’s basketball games during the 2025-2026, 2026-2027, 2027-

2028, and 2028-2029 seasons. The approximate dates of the women’s 2025-2026 basketball season have not yet been defined. For reference, the 2024-2025 season ran from Friday, November 8th, 2024, through

Saturday, March 1st, 2025.

2.5 Contractor will work with 119th Wing Recruiting Section personnel to coordinate required media

(images, videos, etc.). The 119th Wing Recruiting Section will coordinate with the 119th Wing Public

Affairs office to produce media and provide approved media designs/videos to the contractor. Contractor will then coordinate approved media designs/videos with the University of North Dakota (UND) Fighting

Hawks Sports Partnerships office in Grand Forks, North Dakota. Contractor is not required to produce any media design associated with this effort.

3.0 PERIOD AND PLACE OF PERFORMANCE.

3.1 Period of Performance: The anticipated Period of Performance for the Base Year is Friday, August

29th, 2025, through Saturday, March 7th, 2026 (29AUG2025 – 07MAR2026). Estimated dates for Option

Year 1 is Saturday, August 29th, 2026, through Saturday, March 6th, 2027 (29AUG2026 – 06MAR2027).

Estimated dates for Option Year 2 is Sunday, August 29th, 2027, through Saturday, March 11th, 2028

(29AUG2027 – 11MAR2028). Estimated dates for Option Year 3 is Tuesday, August 29th, 2028, through

Saturday, March 10th, 2029 (29AUG2028 – 10MAR2029). Period of Performance dates are subject to change at the discretion of the Contracting Officer.

3.2 Place of Performance: The Ralph Engelstad Arena located at One Ralph Engelstad Arena Drive, Grand Forks, North Dakota.

SOLICITATION / RFQ NUMBER: W50S88-25-Q-0108 3

4.0 BACKGROUND:

4.1 Previous advertising efforts pursued by the 119th Wing Recruiting Section have included static billboard advertising, digital billboard advertising, and static display airport advertising across the state of

North Dakota. A contract for nearly identical advertising requirements was awarded for the above identified 2024-2025 sports seasons at The Ralph Engelstad Arena in August 2024.

5.0 PERFORMANCE OBJECTIVES:

5.1 The contractor shall provide advertising in the following manner for each of the sports seasons identified in paragraph 2.0.

5.2 2025-2026, 2026-2027, 2027-2028, and 2028-2029 UND men’s hockey seasons. For all hockey games, the contractor shall provide the following advertisements:

5.2.1 Video Board Commercial. A 30-second Video Board Commercial, to be provided by the 119th

Wing Recruiting Section to the contractor, shall be shown (played) three (3) times per hockey game. The provided commercial shall be shown once pre-game, once during the 1st intermission of each game, and once during the 2nd intermission of each game (three (3) occurrences during each game). A visual example is shown here:

5.2.2 Fascia Ring Advertisements. The contractor shall provide upper-level Fascia Ring

Advertisements at each hockey game.

5.2.2.1 Static Fascia Ring Advertisements. Shall be shown (played) for a minimum of 30 seconds per rotation.

5.2.2.2 Motion Fascia Ring Advertisements. Shall be shown (played) for a maximum of 30 seconds per rotation. A visual example is shown here:

SOLICITATION / RFQ NUMBER: W50S88-25-Q-0108 4

5.2.3 Center Hung Advertisement. The contractor shall provide a “Rings & Pillars” Center Hung

Advertisement during each hockey game. This advertisement shall be shown (played) for a maximum of one (1) minute per rotation. A visual example is shown here:

5.3 2025-2026, 2026-2027, 2027-2028, and 2028-2029 UND women’s volleyball, women’s basketball, and men’s basketball seasons (all three seasons each year). For all volleyball and basketball games, the contractor shall provide the following advertisement:

5.3.1 Scorer’s Table – Rotating Advertisement. The contractor shall provide two (2) minutes of total exposure time on the scorer’s table rotator per game. A visual example is shown here:

5.4 Project Manager. The Contractor shall designate a dedicated Project Manager. This individual will oversee all facets of these advertising efforts. The Project Manager shall be the interface for all communications with 119th Wing Recruiting Section representatives. Any contractual discrepancies shall be referred to the Contracting Officer.

5.5 Quality Assurance. The contractor shall provide quality assurance support for the entire life of the project.

5.6 Option Year Contract. The government is seeking to establish an “option year” contract for identical advertising requirements to be provided for all sports identified above for the 2026-2027, 2027-

2028, and 2028-2029 seasons (three option years).

SOLICITATION / RFQ NUMBER: W50S88-25-Q-0108 5

6.0 OPERATING CONSTRAINTS.

6.1 Fighting Hawks Sports Partnerships. Advertising at any University of North Dakota (UND) sporting event to be held at The Ralph Engelstad Arena is required to be coordinated through the Fighting

Hawks Sports Partnerships Office in Grand Forks, ND. Point of Contact (POC) information for this office is as follows:

Mr. Ron Hanson

Fighting Hawks Sports Partnerships Office

Email: ronh@theralph.com

Office Phone: 701-777-6976 mailto:ronh@theralph.com