Scope_and_Statement_of_Work_SCFD_Core_Values_Video.pdf

Statement of Work

Video Production and Editing

Summer 2024

Sarasota County Fire Department

Sarasota County Government

The internationally accredited Sarasota County Fire Department requires contractor services for shooting and editing production of one video in support of an outreach and recruiting initiative of the department.

The initiative would include a captivating Core Values video informing the community about the values and mission of Sarasota County Fire Department while also demonstrating incentives and motivating interest in a career with SCFD.

The Sarasota County Fire Department (SCFD) is an internationally accredited agency that provides an all-hazards approach in protecting the lives and property of the residents, businesses, and visitors of Sarasota County. The Sarasota County Fire Department is consistently working to achieve and/or maintain the highest level of professionalism and efficiency on behalf of those it serves.

Key messages of the Core Values video are:

- Sarasota County Fire Department serves our community with PRIDE - Professionalism - Respect - Integrity - Dedication – Excellence.

- Strengthening community through a network of skilled professionals dedicated to saving lives and protecting property.

- Sarasota County Fire Department is here for our community and provides an all-hazards approach to protect the lives and property of those in Sarasota County.

- Sarasota County Fire Department offers a variety of jobs and opportunities to grow your career.

- Sarasota County Fire Department is an all-hazards response department with highly trained personnel to respond to various types of emergency incidents.

- Sarasota County Fire Department plans reviewers and fire safety inspectors are an integral part of the safety of our community.

- Sarasota County Fire Department Lifeguards protect beachgoers and are ambassadors for beach safety in our community.

Scope, Purpose and themes

The video will be used to advance the community engagement and recruitment goals of SCFD by:

• Inspiring and engaging audiences in the work and mission of SCFD, and inspiring current and future firefighters to join the department.

• Showcasing the diversity in programs, expertise, and employees in SCFD.

• Sharing the mission, vision, and values of SCFD.

• Recruiting and engaging an audience of certified/trained firefighter candidates.

Content of the video

1. A 3-4-minute “Core Values” video that gives a description of SCFD’s protection of the community, the department’s mission, vision, and values utilizing the key messages, and inspires firefighters. Should best serve as a community engagement tool for unqualified candidates.

a. This video will include clips of multiple divisions within the department, multiple locations and multiple interviews (ideally, will utilize the same interview opportunities as identified in the recruitment videos below)

b. This video may include graphics and maps.

Footage: The finished video will feature new footage shot by the contractor across multiple locations, as well as existing footage and stills provided by Sarasota County where available and useful.

Shot list includes, but is not limited to video of:

• Apparatus (fire engines, rescues, fire boat, EMS bicycles, other specialty apparatus).

• Interviews with personnel (will be identified by Sarasota County).

• Outside of fire stations, in fire station bays and inside fire stations.

• EMS operations, including Bike Team

• Fire Operations

• Marine Operations

• Lifeguard Operations

• Honor Guard

• Fire Marshals Office Operations

• Special Operations

• Community Engagement

Specific audiences and uses for this video include:

• Board of Sarasota County Commissioners, Sarasota County residents, students, future firefighters, current firefighters, EMTs and paramedics

• Sarasota County Board of County Commissioners and Sarasota County residents who may wish to learn more about the fire department and better understand the services provided by SCFD.

• Students who may be inspired to serve their community and start a career in the fire and EMS service as well as future firefighters/EMTs/Paramedics looking for a department to start their career.

• Certified and trained firefighter/EMT/Paramedic candidates looking for their first job or to grow their career by joining SCFD.

• Community members interested in a career with the Fire Marshal’s Office as a plans examiner or fire safety inspector.

• Community members and students who may be inspired to serve their community and start a career as a lifeguard as well as currently employed lifeguards looking for a department to grow their career.

Stakeholders: Contractor will collaborate and consult with the major stakeholders in the project—Media Relations Officer Sara Nealeigh and Fire Chief David Rathbun.

Contractor will arrange for reviews and approvals at milestones in the pre- and post-production process.

Sarasota County Fire Department will provide final approval of all products.

Deliverables:

1. Storyboard for the video.

2. Fully produced, scripted, edited and delivered video for the first Core Values video outlined in the content section above, no later than eight weeks after award.

4. All raw footage recorded in the process of creation of these videos delivered to SCFD upon completion of the products.

Production will take place during May 2024 through July 2024. Contractor will collaborate with and arrange for reviews and approvals with stakeholders for the concept development, rough cut, and final cut of the video.

Contractor will provide professional video and audio production and will use professional grade editing applications such as Adobe Premier or Final Cut Pro and After Effects. Contractor may use SCFD recorded video clips and digital assets if requested.

Qualifications

The contractor shall have proven experience in the field of video production. The position requires a detail-oriented, organized, self-starter with strong problem-solving skills, who can work both independently and collaboratively. The contractor shall have knowledge of video and audio production techniques and knowledge of equipment used for production and editing.

Scope and Timeframe

All project activities will commence on May 1 and be completed no later than August 1.

Deliverable video must be completed no later than eight weeks after award. Contractor may work on site at SCFD and at a non-SCFD facility. Equipment for shooting, audio recording and editing software must be owned or rented by contractor.

Contractor and SCFD will meet regularly in person or via video chat to evaluate the amount and quality of work completed.

Sarasota County will have final approval of all final products.

Payment Schedule

Contractor and Sarasota County Government and SCFD will establish a schedule so that itemized invoices are submitted as follows:

Invoice 1: Upon delivery of storyboard and script.

Invoice 2: Upon completing all deliverables.

Contractor Travel

The professional identified for this work assignment bears the cost of travel expenses during the performance of duties. No reimbursement will be made by Sarasota County for travel to/from work. The requirement does not incorporate travel to other destinations.