Questions_and_Answers_26_Aug_2014.pdf

QUESTIONS AND ANSWERS SBAHQ-14-R-0019-000001 as of 26 August 2014

The deliverable “B2B Media content” would normally be identified during the course of executing the prior tasks. Until the research has been completed, the strategies are established and the plans accepted –it is impossible to develop scope for media content. at the time the proposal is developed will make scoping out the execution of the campaign nearly impossible.

Can SBA provide more specific guidance regarding types of media expected, types of advertising buys expected, and other elements to enable contractors to price CLIN 0002? Or can the SBA consider that Task 1 should be the research, strategy, planning, for the first 45 to 60 days. Then have task 2 as the execution of the models developed under task 1?

AS STATED IN TASK ORDER 001 DELIVERABLE SCHEDULE, SPECIFICS WILL BE

PROVIDED AFTER AWARD AND ACCEPTANCE OF ANNUAL PLAN. PLEASE QUOTE

LABOR MIX ONLY TO COMPLETE THIS EFFORT.

Under Task 3.3, what is the mandatory training referenced?

CURRENTLY, THE ONLY REQUIRED CONTRACTOR MANDATROY TRAINING IS

COMPUTER SECURITY TRAINING PRIOR TO BE GRANTED ACCESS TO SBA

COMPUTER SYSTEMS.

Is the “Segmentation Strategy” the audience research and marketing strategy to each audience segment?

IT IS THIS TARGET AUDIENCE, ANY RESIDENT SEGMENTS, AND POSITIONING FOR

EACH. E.G. AUDIENCE = TRANSITIONING SERVICEMEMBERS; SEGMENTS = ARMY,

NAVY, AIR FORCE, MARINES, ACTIVE, RESERVE, GUARD.

3.1 (CLIN-001) The bid is calling for us to provide one FTE in DC, is the Government going to provide an office and equipment at no cost to the supplier?

YES

43. 3.1 (CLIN-001) Do you have an equal position description for the FTE duties so that we can price our FTE accordingly?

NO. ON-SITE PROJECT MANAGER SHALL BE ABLE TO OVERSEE AND MANAGE

IDIQ/TASK ORDER REQUIREMENTS IN ACCORDANCE WITH PWS AND

CONTRACTOR’S TECHNICAL APPROACH WHICH WILL BE INCORPORATED AT

TIME OF AWARD. PLEASE USE 2080 HOURS FOR FULL TIME EQUILIVENTS

3.5 Outreach: Media plans can be very costly to produce and vary widely in detail, can you provide us with specific details (such as spot loads, GRP’s, impressions, click through, etc.) as to what you are expecting our media plan to show?

PROPOSAL SHOULD PROVIDE BEST ESTIMATE OF WHAT PLAN WOULD INCLUDE

IN TERMS OF MIX AND MEASURES BASED ON FIRMS EXPERIENCE AND OUTLINE

OF GOALS PROVIDED IN PROPOSAL.

We would like to bring 3 people with us for the initial meeting in DC, do you have limit on the number we can bring?

A MAXIMUM OF 3 PERSONNEL IS AUTHORIZED FOR TRAVEL TO KICK-OFF

MEETING IF GOVERNMENT REQUIRES FACE-TO-FACE AND CANNOT ACCOMPLISH

THIS TASK THROUGH LESS EXPENSIVE MEANS SUCH AS TELECONFERENCE, VTC,

ETC.

Can you provide us with any ideas on where the field events will be held and any details to the size and scope of these events for staffing and cost planning?

FIELD EVENTS WILL BE HELD IN UNITED STATES, WITH POSSIBILITY OF ONE OR

TWO SMALL EVENTS IN EUROPE OR ASIA COINCIDENT WITH B2B COURSE

DELIVERED ON OVERSEAS INSTALLATIONS. EVENTS COULD INCLUDE

PRESENTATIONS / WORKSHOPS AT CONFERENCES; BUSINESS PLAN

COMPETITIONS, AWARDS CEREMONIES, COMMUNITY EVENTS WITH DISTRICT

OFFICES, ETC.

Does the Government have any specific qualifications required of the 1 FTE on-site person?

RELEVANT EXPERIENCE IN MARKETING COMMUNICATIONS,

MEDIA/ADVERTISING, AND STRATEGY

For budgeting purposes, how many written/graphics materials should the contractor plan to develop within the TO?

PROPOSAL SHOULD PUT FORWARD SUGGESTED MIX OF MATERIALS AND

CREATIVE DESIGNS.

For budgeting purposes, how many videos, and of what length, should the contractor plan to develop within the TO?

NEGOTIATED AFTER AWARD AND ACCPETANCE OF ANNUAL PLAN. PLEASE

PROPOSE LABOR MIX FOR THIS EFFORT ONLY.

For budgeting purposes, can you provide the type of videos that will be required to produce?

Will they focus more on using people or will the videos require motion graphics and animation?

OPEN TO BOTH, HOWEVER PLEASE QUOTE LABOR MIX FOR THIS EFFORT ONLY,

THE PURPOSE OF THE NTE AMOUNTS IS BECAUSE THE GOVERNMENT WILL NOT

HAVE ESTIMATED QUANTITIES UNTIL ANNUAL PLAN IS FINALIZED.

What is the current state of maturity for outreach and marketing for this program?

Section L

INITIAL COLLATERAL MATERIALS AND SOME VIDEOS HAVE BEEN PRODUCED.

BUT OVERALL THE STATE IS BEST DEFINED AS: IMMATURE.

Page 56. Section L.1 – The Technical approach mentions “OVDB’s B2B challenges.” What are those challenges we shall propose to alleviate via account planning and advertising planning?

B2B FACES CHALLENGES AND RESTRICTIONS INHERENT TO MANY

GOVERNMENT PROGRAMS, SUCH AS FAR5.5.

Are there master video, print, and related communication and outreach materials that will transfer to the contractor upon award?

YES

Are there Web data, evaluations of current activities by Syracuse University, and other stakeholder research data that will be made available to the contractor for planning activities?

YES

Will the SBA resource partners play a role in the new marketing and outreach contract?

SBA RESOURCE PARTNERS MAY BE AVAILABLE FOR CONSULTATION AND

PARTICIPATION AS REQUIRED IN MARKETING MATERIALS, VIDEO ETC. IN

ADDITION THEY ARE A DISTRIBUTION CHANNEL FOR CONTENT AND A TARGET

AUDIENCE.

Task Order 001, Scope of Work 3.6 – The government states the contractor will be creating materials including: videos, brochures, fact sheets, and postcards. Can the government provide guidance on how many brochures, fact sheets, and postcards will be needed? Also, for pricing purposes, can the government provide guidance on how many videos, what length, what location, whether or not they’ll be used online or on other media, and if the government prefers a certain type of actor?

QUANTITIES WILL BE DETERMINED AFTER AWARD AND ACCEPTANCE OF

ANNUAL MARKETING AND OUTREACH PLAN. PLEASE ONLY QUOTE LABOR MIX.

SEE BELOW FOR ADDITIONAL INFORMATION.

The information in Task Order 0001 seems insufficient to provide a price proposal for CLIN 0002. Without the development of the Annual Marketing and Outreach Plan, can the government offer clarification about the estimated number of media assets in mind for annual production (tv, radio, print, online, etc) or does the government just desire a NTE amount?

THE TABLE AT THE TOP OF TAKS ORDER 001 WAS AN ADMINISTRATIVE

OVERSIGHT AND SHOULD HAVE BEEN REMOVED PLEASE DISREGARD.

THE GOVERNMENT IS REQUESTING LABOR CATEGORIES/RATES TO BE PROPOSED

FOR THIS EFFORT ONLY. CLINS CONTAINING NTE AMOUNTS ARE DUE TO THE

GOVERNMENT NOT HAVING ESTIMATED QUANTITIES FOR MARKETING

MATERIALS AT THIS TIME. AS SHOWN IN THE TASK ORDER 001 DELIVERABLES

SCHEDULE, MARKETING MATERIAL REQUIREMENTS WILL BE NEGOTIATED

AFTER AWARD WHILE TAKING NTE AMOUNTS INTO CONSIDERATION. SPECIFICS

WILL BE AVAILABLE AFTER ACCEPTANCE OF THE ANNUAL MARKETING AND

OUTREACH PLAN. TASK ORDER MODIFICATIONS AND/OR NEW TASK ORDERS

WILL BE ISSUED TO ADDRESS SPECIFIC QUANTITIES NEEDED. DO NOT ATTEMPT

TO PRICE ANYTHING OTHER THAN LABOR MIX FOR THIS EFFORT.