Attachment_D_-_PERFORMANCE_MEASURES.pdf
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Attachment D - PERFORMANCE MEASURES
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Attachment D – Performance Metrics
PERFORMANCE MEASURES
Category Performance Metric Timing
Research, Strategic and Tactical Planning, Program Development, Execution, and Assessment
Primary target areas, defined as 1) Veterans (prior/active), 2) Reserve Component, 3) Spouses & Partners, 4) Transition service managers and other support personnel that deliver programs to service members on military installations, 5) veteran service organizations.
Return on investment (ROI) for funds expended for M&A are captured, assessed and presented in monthly reports.
Monthly
Creative Development, Usage Rights & Transferability, and Production
Creative Development including brand elements, TV commercials, print, internet creative, etc.
Creative execution addresses the major objectives and other key elements of the Creative Strategy and are in alignment with OVBD Priorities.
Presentation of Concept and Execution
B2B Brand awareness and resonance levels with Veterans meets metrics established by Marketing Plan.
Quarterly
TV Video and Studio Content Raw film, video footage, still photography, master audiotapes from radio commercials are produced as directed in Marketing Plan.
Provide to OVBD within 30 days after project completion
Media and Related Services
Digital/Internet Activity Internet Display Advertising, mobile initiatives track impressions, click through rates, engagement metrics to meet levels established in planning process.
Track monthly with individual campaign after action certified results.
Attachment D – Performance Metrics
Category Performance Metric Timing
Category Performance Metric Timing
Field Events Marketing Services
Field events Total event attendance, attendance at B2B booth.
1 week after event
Account Management and Team Execution
Overview Conference Reports after major meetings. Within three (3) working days
Project Status Reports. Weekly
COR Review. Monthly
B2B Data Central Graphically formatted monthly marketing and sales performance.
Monthly
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