RFQ_26_7047_RFQ02_ Addendum No_ 1.pdf

DATE: November 12, 2025

TO: All Offerors’

FROM: DeKalb County Public Health

RE: RFQ No. 26-7047-RFQ02, Graphic Design

Please see Addendum No. 1 for the above-referenced solicitation.

1. The following change has been made to the above-referenced solicitation.

Delete: Page 1 Add: REVISED (Extended Due Date) Page 1 (11/18/2025)

Special Requirements

Questions and Answers

2. All other terms and conditions remain the same.

REQUEST FOR QUOTE (RFQ) No. 26-7047-RFQ02

GRAPHIC DESIGN SERVICES

October 31, 2025

DUE DATE

Tuesday, November 18, Thursday, November 13, 2025, at 2:30 p.m. EST.

Bids shall only be accepted via email at:

DPH-DCBOHpurchasing@dph.ga.gov

Subject line 26RFQ02 Graphic Design Services

Any bid submitted in any other format (paper, fax, mail, etc.) will not be accepted.

Instructions to Bidders:

1. All communications regarding this solicitation must be directed to the Procurement and

Contracts Supervisor, Shakera Hall, shakera.hall@dph.ga.gov.

2. All questions or requests for clarification must be sent via email at

DPH-DCBOHpurchasing@dph.ga.gov In the subject line, use RFQ Questions – Design Services. Questions are due no later than Wednesday, November 5, 2025, at 2:00 p.m.

EST. Questions received after this date and time may not be answered.

3. Questions and clarifications will be answered in the form of an addendum. Any addenda, schedule changes, and other important information related to this solicitation will be posted on the Georgia Procurement Registry and DKPH website, and it is the Offeror’s responsibility to check the Georgia Procurement Registry and DKPH website for any addenda or other communications related to this solicitation.

4. DeKalb Public Health reserves the right to reject all bids and to waive technicalities and informalities and make an award in the best interest of DeKalb Public Health.

5. DeKalb Public Health is not responsible for any technical difficulties. It is highly recommended that all potential contractors submit their proposals before the due date of this solicitation.

mailto:DPH-DCBOHpurchasing@dph.ga.gov mailto:shakera.hall@dph.ga.gov mailto:DPH-DCBOHpurchasing@dph.ga.gov

Special Requirement

Subcontracting Restriction This project is supported by federal funds. In accordance with federal grant funding requirements, subcontracting any portion of the work or services under this contract is strictly prohibited. The awarded vendor must perform all work and deliverables directly.

Preference for a local or in-state vendor Only vendors located within the surrounding Metro Atlanta area are eligible to submit for this RFQ. Firms based outside of this area are not eligible, even if they are registered and in good standing to conduct business in DeKalb County.

ADDENDUM NO. 1

RFQ No. 26-7047-RFQ02

GRAPHIC DESIGN

A. The following are questions received and the DeKalb County Public Health responses for the above-referenced solicitation:

1. For the CHIP layout, will DKPH provide all finalized content, charts, and data visualizations, or should the contractor develop supporting graphics and visualizations from raw data?

A: Yes, DKPH will provide the final narrative content and some charts and data visualization. The contractor may be required to develop some graphics.

2. Can DKPH provide an estimated timeline or sequence for deliverable completion (e.g., when the CHIP report, campaign materials, and ads are expected) once the contract is awarded?

A: Upon contract award, DKPH will meet with the contractor to discuss the layout and provide content.

3. Can you confirm whether any physical/on-site work is expected—such as in-person meetings, delivery of printed materials, or on-location support—or if all deliverables may be completed and submitted remotely in digital format?

A: All deliverables may be completed and submitted remotely in digital format.

4. Will DKPH provide brand guidelines, messaging frameworks, or visual assets for REACH/LEAD DeKalb that the selected vendor should build upon?

A: Yes, branding guidelines, messaging frameworks, or visual assets will be provided.

5. Are there preferred file formats, platforms, or specifications for final deliverables (e.g., print-ready PDFs, social media dimensions, CMS compatibility)?

A: Required formats will be in print ready and required to provide development files.

6. Should the proposal include optional pricing for expanded services such as additional ad sets, video production, or multilingual outreach?

A: Yes, optional pricing for expanded services can be provided.

7. Will DKPH handle printing, distribution, and media placement in-house, or should the vendor include coordination in their scope?

A: Yes, DKPH will handle printing, distribution and media placement.

8. Could you confirm whether firms based outside of Georgia, but registered and in good standing to conduct business within DeKalb County, are eligible to submit for this RFQ?

A: Only vendors located within the Metro Atlanta area are eligible to submit for this RFQ. Firms based outside of this area are not eligible, even if they are registered and in good standing to conduct business in DeKalb County.

9. Could you please provide a bit more insight into the type of content, intended audience, and demographics?

A: The content will include both narrative and graphics, intended audience is DeKalb County population, and demographics are demographic profile of DeKalb County.

10. Is there a budget or budget range for this RFP?

A: Undetermined

11. If I am a small minority owned Georgia based business without a Board of Directors, am I still required to complete Exhibit D?

A: No

12. If I am a small minority owned Georgia based business with no employees am I still required to complete Exhibit F?

13. For the community health improvement plan I understand the report will be no more than 70 pages. Is it possible to provide a pricing range depending upon the page numbers? Or will there be an opportunity if awarded to adjust pricing based on the actual page count?

A: Yes, provide a pricing range for the number of pages.

14. I've noted in the sample terms and conditions the contract term is 7/1/2024-6/30/2025.

Can you please confirm the anticipated initial contract term for this project?

A: The contract period will begin upon execution and end 06/30/2026 with four renewal option.

15. Will the CHIP report be digital, printed or both?

A: Both digital and printed.

16. Will these assets need to be created in languages other than English?

A: Some deliverables will need to be in English and Spanish.

17. For social media ads, are you considering animated ads or just static?

A: Mainly static, but we are open to both.

18. Campaign Look and Feel

a. If this is complete a branding guide from scratch, including logo design/redesign as well as do’s/do not’s as it relates to future design work?

A: No. DKPH has an existing branding guide that will be provided to you.

b. Does this need to include things like Mission, Values, Brand Story, Brand voice, accessibility compliance, fonts, colors etc.?

A: No.

c. Is this is a branding guide with already chosen logo, colors, fonts etc and you need additional information added?

A: No. DKPH has an existing branding guide that will be provided to you.

19. Community Health Improvement Plan (CHIP) Document Layout

a. Is this just laying out text on a simple letterhead, or is this a more detailed, stylized layout? A: Detailed styled layout.

b. Is this request for one specific report, or would this serve as more of a template for any reports needed in the future? A: for a specific report.

c. Should this be built into any specific software? A: Adobe is preferred.

20. Does DeKalb expect to own the artwork files? If so, is there a preferred software that should be used to create the artwork?

A: Yes, DKPH will own the artwork files.

21. The RFQ says the contract period "is anticipated to be July 1, 2024, through June 30, 2025." Can you provide an updated timeframe for this contract?

A: Please see question #14

22. Is there a maximum budget that has been assigned for this contract?

A: Please see question #10

23. Do you have an estimated budget range or a not-to-exceed budget number?

A: Please see question #10

24. Is there an incumbent vendor you have used on this project in the past or on similar projects?

25. Do you have a preference for a local or in-state vendor?

A: Please see question #8.

26. Do you have a budget range earmarked for this work? We can work within a wide range of budgets, and this information would help ensure our proposal is relevant and appropriately scaled to your needs.

A: Please see question #10.

27. Campaign Look & Feel

a. Is a campaign style guide part of this scope?

A: No. DKPH has existing branding guidelines that will be provided to you.

b. Will we be collaborating with a DKPH writer to develop a theme or overarching message (for example, a theme like “Public Health is Everything”)?

A: Yes, you will work closely with a DKPH staff member.

28. Direct Mailer

a. Will DKPH handle printing and mailing fulfillment internally, or should we include sourcing and estimating printing services as part of our scope?

A: DKPH will handle printing and mailing fulfillment internally.

29. Ads – Print and Online (6 total)

a. For the online ads, can you confirm whether these are display/banner ads, and if so, whether they are static or animated (e.g., HTML5)?

A: Both, display and banner ads. They will be static.

b. Will the six ads each represent distinct designs within the campaign, or are they primarily resized versions of a single concept?

A: They will be distinct designs.

30. Ads – Social Media (12 total)

a. Should we plan for static or animated versions?

A: Both

31. Ad resizing

a. The RFQ notes to include in your cost the price of resizing images, as needed.

Can you clarify whether this refers to a fixed number of standard resizes to be included in the base cost (e.g., two resizes per ad), or whether DKPH would prefer an hourly or per-image rate listed separately?

A: A fixed number of standard resizes.

32. Audience Research: How well is the target audience currently understood? Has any research been conducted, and is there existing data available for reference or sensitization?

A: DeKalb County residents. Please reference the DeKalb County demographics, the demographic profile of DeKalb County.

33. DKPH Review Process: Regarding the rounds of DKPH review, what is the preferred approval or feedback process?

A: DKPH has a review process that require multiple rounds of review and approval by our program and marketing teams.

34. CHIP Report Imagery: For the CHIP report, are there existing photos and imagery available for use, or should the awarded contractor plan to capture new visuals as part of the scope of work?

A: There existing photos and imagery available for use, but there may also be a requirement to capture new visuals.

35. Direct Mail Distribution: Would the awarded contractor be responsible for mailing the direct mailer? If so, please confirm the total number of recipients.

A: No. You will not be responsible for mailing the direct mailer.

36. Flyers and Print Ads: For the flyers and print advertisements, does the scope include only the creative artwork, or should printing services be included as well? If printing is required, please provide the estimated quantity and delivery location(s).

A: Only the creative work.

RE: RFQ No. 26-7047-RFQ02, Graphic Design