RFP PB 26-2 Amendment No. 2_6.19.26.pdf

Board of County Commissioners County Administrator Sara Baxter, Mayor Joseph Abruzzo Marci Woodward, Vice Mayor Maria G. Marino Gregg K. Weiss Joel G. Flores Maria Sachs Department of Airports Bobby Powell Jr. www.pbia.org

AMENDMENT NO. 2

REQUEST FOR PROPOSAL # PB 26-2

ADVERTISING CONCESSION AGREEMENT

AT THE PALM BEACH INTERNATIONAL AIRPORT

Date Issued: June 19, 2026 This Amendment No. 2 to Request For Proposals No. PB 26-2, Advertising Concession Agreement the Palm Beach International Airport (the “RFP”) is issued to provide additional information and clarification to the RFP.

Proposers are advised of the following information pertaining to the RFP:

1. Amendment No. 2 deletes and replaces Amendment No. 1 in its entirety.

2. The sign-in sheets from the June 18, 2026, Mandatory Pre-Proposal Conference are provided as Attachment “A” to this Amendment No. 2.

3. The PowerPoint slides presented at the Mandatory Pre-Proposal Conference are provided as Attachment “B” to this Amendment No. 2.

All other terms and conditions of RFP No. PB 26-2 remain the same and unchanged.

Shawna Larose, Ph.D., Deputy Director - Real Estate and Concessions http://www.pbia.org/

ATTACHMENT “A” TO AMENDMENT NO. 2

RFP NO. PB 26-2

JUNE 18, 2026, PRE-PROPOSAL CONFERENCE SIGN-IN SHEETS

ATTACHMENT “B” TO AMENDMENT NO. 2

RFP NO. PB 26-2

JUNE 18, 2026, PRE-PROPOSAL CONFERENCE POWERPOINT SLIDES

PRESENTED TO:

Palm Beach County Department of Airports

PRESENTED BY:

Laura Beebe

Director of Airports

Palm Beach County Department of Airports

June 18, 2026

Advertising Concession Agreement

Palm Beach International Airport

RFP No. PB 26-02

Mandatory Pre-Proposal Conference

Introductions

Sole Contacts for this RFP:

Shawna Larose, Ph.D.

Deputy Director, Airports Real Estate and Concessions slarose1@pbia.org or 561.471.7472

Allison Andujar aandujar@pbia.org or 561.656.5978

RFP No. PB 26-02

Please Sign In mailto:slarose@pbia.org mailto:aandjuar@pbia.org

Mandatory Pre-Proposal Conference

Attendance Requirements

All interested proposers are required to have a representative attend this

Conference.

Representatives must include Proposer’s

Company Name on Sign-in

Sheet to ensure attendance is counted.

Proposers are required to sign the Mandatory Pre-proposal Conference attendance sheet, which will be collected at the end of the Conference.

*A proposer’s failure to attend this Mandatory Pre-proposal Conference shall result in disqualification of the proposal.

Opportunity Offered

▪ One advertising concession agreement will be awarded under the RFP.

▪ Design, install, manage, maintain and operate an innovative and creative airport advertising program.

▪ Term. Maximum initial lease term is five (5) years. Maximum of five (5) additional years.

▪ Percentage Fee. The proposed percentage of gross revenues shall not be less than forty-five percent

(45%)

RFP Goals

▪ Develop an innovative advertising program that complements the Airport’s architecture, finishes, and overall passenger experience.

▪ Reinforce Palm Beach County’s unique identify through advertising displays inspired by the region’s character, culture, and environment.

▪ Maintain a balanced mix of national, local and partner advertising opportunities.

▪ Support tourism, economic development, and community initiative through advertising opportunities for local events, public service messaging, and authorized tourism partners.

▪ Promote participation by local, small, and diverse businesses through flexible advertising products and pricing options.

▪ Leverage high-quality digital technology to deliver dynamic content and enhance passenger engagement.

RFP Goals

▪ Optimize advertising placement and space utilization while minimizing impacts to wayfinding, passenger flow, and the airport environment.

▪ Deliver strong, sustainable revenue through effective inventory management and competitive advertising strategies.

▪ Maintain all advertising assets and systems in excellent condition, ensuring safety, reliability, cleanliness and visual quality.

▪ Operate in full compliance with County requirements, industry standards, accessibility requirements, and content guidelines.

▪ Keep the advertising program fresh, dynamic, and responsive to changing technologies and industry trends.

Advertising Content Restrictions & Approval Authority

▪ All advertising content, displays, locations, and installations are subject to County review and approval.

▪ The County reserves the sole and absolute discretion to approve, reject require modification of, or remove any advertisement determined to be unsuitable or undesirable for the Airport.

▪ Advertisements may not:

▪ Be false, deceptive, misleading, or promote unlawful activities

▪ Contain political advocacy, endorsements, or content implying County endorsement

▪ Promote tobacco, vaping, alcohol-focused products, adult entertainment, escort or dating services

▪ Include sexually explicit, indecent, violent, offensive, or otherwise inappropriate content

▪ Interfere with airport operations, safety, emergency systems, wayfinding, accessibility, or passenger circulation

▪ Violate applicable laws, regulations, airport requirements, or ADA standards.

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Current Advertising Locations

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Capital Improvement Renderings

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Capital Improvement Renderings

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RFP Requirements

▪ Carefully read the RFP requirements

▪ This presentation is intended to be a high-level overview and is not intended to be a complete or comprehensive review of the RFP requirements

▪ Proposers are encouraged to carefully review the RFP requirements prior to submitting proposals

▪ Proposers shall not rely on any oral representations, statements or explanations made by any County representative, including representations at this Pre-Proposal Conference.

The RFP and any written amendments to the

RFP are the ONLY sources of information that should be used when preparing your proposal

15RFP No. PB 26-02

Timetable

Activity Date, Time and Location

RFP available for download on VSS website

On or about: Thursday, June 11, 2026, at the

Purchasing Department VSS website:

https://pbcvssp.pbc.gov/vssprd/Advantage4

Mandatory Pre-Proposal Conference

(see Section 1.6)

On Thursday, June 18, 2026, at 10:00 a.m. local time, in the

Main Conference Room, Department of Airports, 846 Palm

Beach International Airport, West Palm Beach, FL 33406-1470

Deadline for Submission of Written

Comments/Questions

On Thursday, June 25, 2026, at 3:00 p.m. local time, to the

Contact Persons listed in Section 1.10.

Deadline for Submission of

Proposals

On Monday, July 13, 2026, at 3:00 p.m. local time, at the

Department of Airports, 846 Palm Beach International Airport, West Palm Beach, FL 33406-1470

Selection Committee Meeting(s) and

Oral Presentations (if conducted)

On Wednesday, July 22, 2026, time TBD

Award Date On Tuesday, September 15, 2026, subject to change

Written Comments/Questions

▪ Deadline for Submission of Written Questions/Comments:

▪ Submit questions/comments to:

Shawna Larose, slarose1@pbia.org

Allison Andujar, aandujar@pbia.org

▪ Be as clear as possible and include the specific section(s) of the RFP in question.

▪ If a change is requested, provide the proposed alternative language/change.

▪ Questions/Comments will be responded to in writing via Amendment to the

RFP.

The RFP and any written amendments to the

RFP are the ONLY sources of information that should be used when preparing your proposal

RFP No. PB 26-02 mailto:slarose@pbia.org mailto:aandujar@pbia.org

RFP Prohibited Contacts

▪ Department Staff

– Contact with Department staff (other than the Contact

Person) is prohibited, except as authorized by the Contact

Person or as otherwise authorized or contemplated by this

RFP as a part of the solicitation process (e.g., submission of questions, contract negotiations, pre-proposal conferences, site inspections, etc.)

▪ Selection Committee Members:

– Contact with designated Selection Committee members concerning this RFP is prohibited from the date of release of this RFP until the award of the Agreement, except at the public Selection Committee meeting.

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Cone of Silence

▪ Cone of Silence: "Cone of Silence" is in effect from the time/date of the deadline for submission of proposals, until the time the selection process ends through award, rejection of all proposals, or other action that ends the solicitation process.

▪ Link to Lobbyist Registration Ordinance:

https://discover.pbcgov.org/legislativeaffairs/Pages/Lobbying_Regulations.aspx

19RFP No. PB 26-02 https://discover.pbcgov.org/legislativeaffairs/Pages/Lobbying_Regulations.aspx

Proposal Requirements

Helpful information can be found on Attachment “5” the Proposal Submittal Checklist

Proposal Response Form

▪ Section 1– 2 pages, state the proposed percentage fee for each contract year.

▪ Section 2– 2 parts, state the proposed minimum initial investment amount, then state the proposed minimum renewal term investment amount.

▪ Failure to complete each line will result in a disqualification of your proposal

▪ Complete and return all four pages of the proposal response form.

SIGN THE PROPOSAL

Selection Criteria/Scoring Instructions

Rank Proposal

ID

Point Calculation Points Awarded

1 Proposal A Full Points Awarded – Highest

Percentage

25 points

2 Proposal B (Points Awarded to Proposal of A) minus 5 points

NTE 20 points

3 Proposal C (Points Awarded to Proposal B) minus 5 points

15 points

RFP No. PB 26-02

Proposed Percentage Fee

Subsequent Revenue Proposal Rankings (Rank 2 and lower): All remaining proposals shall be limited to a maximum of twenty 20 points and shall be scored on a basis relative to the proposal with the highest Revenue Proposal, as follows: Each proposer’s Revenue Proposal will be divided by the highest Revenue Proposal and then multiplied by 20 points to calculate the score. Stated by equation: Score = (Proposer’s Revenue Proposal/highest Revenue Proposal) x 20 points.

Minimum Investment

Vendor Self-Service Registration (VSS)

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▪ To do business with Palm Beach County, proposers are required to create a Vendor Registration Account or activate an existing Vendor Registration Account through the Purchasing Department’s VSS system.

▪ The selected proposer must ensure all subcontractors are registered in VSS. All subcontractor agreements must include a contractual provision requiring that the subcontractor register in VSS.

▪ https://pbcvssp.pbc.gov/vssprd/Advantage4

▪ RFPs can be access without registration by clicking on “View Published Solicitations” on the top right side.

Register as a user by clicking on the “Sign Up” button below.

https://pbcvssp.pbc.gov/vssprd/Advantage4 https://pbcvssp.pbc.gov/vssprd/Advantage4 https://pbcvssp.pbc.gov/vssprd/Advantage4 https://pbcvssp.pbc.gov/vssprd/Advantage4 https://pbcvssp.pbc.gov/vssprd/Advantage4 https://pbcvssp.pbc.gov/vssprd/Advantage4 https://pbcvssp.pbc.gov/vssprd/Advantage4 https://pbcvssp.pbc.gov/vssprd/Advantage4 https://pbcvssp.pbc.gov/vssprd/Advantage4

Vendor Self-Service Registration (VSS)

▪ The RFP Document and any Amendments to the RFP will be posted on VSS.

▪ Proposers should periodically check VSS for Amendment(s) that may have been issued.

▪ Under “Keyword Search” enter terms such as the RFP number “25-2”, “PBI”, “Agreement” or “Airport”

Advertising Concession Agreement

▪ Carefully read the Advertising Concession Agreement (Attachment “3” to the RFP)

▪ This presentation is intended to be a high-level overview and is not intended to be a complete or comprehensive review of the Concession Agreement

▪ Proposers are encouraged to carefully review the Concession Agreement prior to submitting proposals

▪ Proposers are required to identify any proposed exceptions to the Concession

Agreement (See Section 2.12 of the RFP)

▪ Proposers shall be prepared to execute an agreement substantially similar to the Concession Agreement attached to the RFP as Attachment “3”

▪ The County is under NO obligation to accept any proposed exceptions or alternatives

▪ The County may negotiate proposed exceptions that are identified in the proposal in accordance with Section 2.12 of the RFP, but WILL NOT negotiate new exceptions that were not identified in the proposal

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How to Submit a Successful Proposal

▪ Read the RFP

▪ Read the Concession Agreement (Attachment “3”)

▪ Verify that you have copies of all the amendments to the RFP

– If an appendix changes, make sure you complete the most recent version

▪ Submit written questions before the Deadline for Submission of Questions to the Contact Person

▪ Don’t try to contact Department staff outside the RFP process

▪ Don’t contact Selection Committee Members outside the RFP process (we will ask members if you have)

▪ Don’t violate the Cone of Silence

▪ Make sure all required information and appendices are attached to your proposal

▪ Include the proposal guarantee

Q&A Limited to 5 Minutes

▪ Failure to attend the Mandatory Pre-proposal

Conference will result in disqualification of the proposal

27RFP No. PB 26-02