RFP_021_26 Bus Advertising Services_V1.pdf

REGIONAL TRANSPORTATION AGENCY OF CENTRAL MARYLAND

REQUEST FOR PROPOSAL

RFP – 021 – 26

FOR

BUS ADVERTISING SERVICES

Issue Date July 1st, 2026

RFP-021-26 Bus Advertising Services

Contents

I. PROJECT DESCRIPTION

A. Introduction B. Summary Statement C. Transit Fleet D. Advertising Space E. Operations and Maintenance Facility

II. INSTRUCTIONS, CONDITIONS AND NOTICES TO OFFERORS

A. General Information B. Tentative Schedule C. Proposal Submittal Requirements D. Questions and Comments E. RFP Addenda F. Offeror’s Representations G. Pre-Contractual Expenses H. Protests I. Proposal Acceptance J. Tax Certification and Good Standing K. Taxpayer Identification Number and Certification L. Confidentiality/Proprietary Information M. Verbal Agreement or Conversation N. Force Majeure, Reduction of Goods and Services

III. GENERAL PROVISIONS

A. Conflict of Interest B. Anti-Lobbying C. Audit; Retention of Records D. Federal Changes E. No Obligation by the Federal Government to Third Parties F. Program Fraud and False or Fraudulent Statements or Related Acts G. Suspension and Debarment H. Federal Privacy Act Requirements I. Energy Conservation J. Compliance with Environmental Standards K. Civil Rights

L. Disadvantaged Business Enterprises (DBE) (Non-Applicable) M. Compliance with Laws, Rules, Regulations N. Incorporation of Federal Transit Administration (FTA) Terms

IV. Scope of Services A. Management of Advertising Materials B. Review and Approvals C. Vehicles D. Standards E. Unsold Advertising F. Contractor Self - Promotion G. Space Availability H. Fleet Availability I. Geographic Preferences J. Contractor Responsibilities K. Payment L. RTA Responsibilities

V. Proposal Content A. Cover Letter B. Firm Profile C. Background, Experience and Financial Stability D. Key Personnel and Staffing E. Scope of Services F. Required Forms and Certification

VI. Evaluation and Selection Process A. Experience and Capacity to Perform Contract Requirements B. Business Plan C. Criteria to Determine Proposals D. Final Selection

APPENDIX A- FORM OF PROPOSAL

APPENDIX B - BID/PROPOSAL AFFIDAVIT

APPENDIX C- LOBBYING RESTRICTIONS

APPENDIX D- COST PROPOSAL FORM

APPENDIX E - PROPOSAL FORM CHECKLIST

APPENDIX F - LIST OF PRIME CONTRACTOR AND SUBCONTRACTORS

Exhibit 1 – Vehicle Inventory Exhibit 2 - Vehicle Measurements

I. PROJECT DESCRIPTION

A. Introduction

Transit Management of Central Maryland (TMCM) dba as Regional Transportation Agency of Central Maryland (RTA) is seeking proposals from qualified firms to provide Bus Advertising Services for its transit fleet operating within the service area of both fixed-route and paratransit service in Anne Arundel, Howard, and Prince George’s Counties and the City of Laurel.

B. Summary Statement

RTA provides both fixed-route and demand-response service in Anne Arundel, Howard, and Prince George’s Counties and the City of Laurel. The fixed-route service consists of 13 routes – 301, 302, 401, 403, 404, 405, 407, 408, 409, 501, 502, 503, and 505. Routes 301 and 302 operate in Prince George’s County and the City of Laurel. The 400 series routes operate in Howard County, and the 500 series routes are regional routes that operate between jurisdictions. The primary transit hubs in the network are at the Mall in Columbia and Laurel Town Centre. Route schedules and maps can be found on our website, www.transitrta.com. The fixed-route fare is $2.00 per one-way trip. Other fixed-route fare products include:

• $5.00 Unlimited All-Day Pass

• $15.00 10 Ride Ticket Book

• $20.00 Student Monthly Pass

• $40.00 Monthly Pass

In addition to the 13 bus routes, RTA provides ADA complementary and general paratransit services (GPT) as part of the RTA Mobility services. The ADA complementary paratransit service provides demand-response service within ¾ mile of the fixed-route service area and is available on the same days and hours as the fixed-route service. ADA complementary paratransit trips can be reserved from 1 to 7 days in advance. The fare for the ADA complementary paratransit service is $4.00 per one-way trip.

Riders can also purchase a 10-Ride Ticket Book for $35.00.

The GPT paratransit service is provided in Howard County for adults (18-59) with a disability or over the age of 59. Eligible trip purposes/destinations include:

• Employment

• Medical

• Senior Centers

• Colleges

• Social Service Agencies

GPT Service is available Monday through Friday between 8:00 a.m. to 5:00 pm and reservations can be made for 2 to 7 business days in advance. The GPT fare is $4.00 for a one-way trip. Riders may also purchase a 10-Ride Ticket Book for $40.00.

C. Transit Fleet

RTA’s current fleet is composed of at least 66 vehicles with 7 more vehicles being added by the end of 2026. A list of vehicles is provided in Exhibit 1.

D. Advertising Space

RTA is interested in generating revenue from the sale of advertising space on the exterior of Regional Transportation Agency buses. As there is a need to preserve RTA system identity, RTA requires that OFFERORS consider ways to preserve existing logos, and other identifying markings. Pictures and measurements for each bus type are included in Exhibit 2.

E. Operations and Maintenance Facility

RTA vehicles are maintained at the RTA maintenance facility located at 8800 Corridor Road in Annapolis Junction, Maryland, 20701. This facility is a gated facility that is well lit and has indoor bus bays that can be used for advertising installation in the event of rain or in climate weather.

II. INSTRUCTIONS, CONDITIONS AND NOTICES TO OFFERORS

A. General Information

Proposals are requested by RTA herein, for Bus Advertising Services. For purposes of this RFP, independent Offerors interested in submitting proposals are referred to as “Offeror or Contractor”.

The selected Offeror will be responsible for meeting all requirements as specified in this RFP, including, but not limited to, advertising policy compliance, installation and maintenance of advertising, recordkeeping, insurance coverage and compliance with local, state, and federal laws and other legal requirements.

All proposals shall be for the exterior bus advertising services for the RTA transit system, as specified and in all respects, so that the proposal contemplates and ensures a complete turnkey system such that nothing remains to be purchased, provided, or supplied by RTA other than as noted within the provisions of this RFP.

B. Tentative Schedule

Date: Event 07/01/26 RTA issues RFP 07/14/26 Deadline for submitting written questions and protests to RTA 07/24/26 Proposals due no later than 3:00 pm 07/31/26 Review and ranking of proposals 08/10/26 Interviews (if necessary) 08/14/26 Best and final offers, if required 09/01/26 Contractor selection and contract award 09/08/26 Notice to Proceed

These tentative dates, including the service start date, are subject to change at the sole discretion of RTA. Late proposals will not be considered. Offerors mailing proposals should allow sufficient mail delivery time to ensure timely receipt. Proposals received after the date and time specified will not be considered and will be returned unopened.

C. Proposal Submittal Requirements

Proposals must be received and time stamped by RTA no later than July 24, 2026, at 3:00 PM Eastern Time. Offerors may also submit proposals by e-mail to ronaldo.joanis@transitrta.com, or by mail, shipping carrier, or hand delivery to the location at the following address:

Attn: Ronaldo Joanis Procurement and Contract Manager 8510 Corridor Road, Suite 110 Savage, MD 20763 Telephone #: (301) 957- 3619 ronaldo.joanis@transitrta.com

For physical submissions, Offerors must submit one (1) original signed proposal, two (2) copies, and one

(1) PDF copy on electronic media, in sealed envelope(s) marked “RTA Bus Advertising RFP” and the name of the Offeror.

For e-mail submissions, Offerors must submit one (1) PDF original proposal and one (1) PDF copy to the email address identified in this section. Offerors are responsible for ensuring timely receipt of their proposals. Late proposals will not be accepted, regardless of the method of delivery.

Proposals must be submitted on the PROPOSAL FORM provided and must include all required attachments. All prices and notations must be typewritten. Instructions or information requested may result in rejection of the proposal. If the proposal consists of a “prime” Contractor and one or more sub-mailto:ronaldo.joanis@transitrta.com contractors, the Offeror shall identify the sub-Offerors in the areas of their responsibility; but RTA will enter into an agreement only with the prime Contractor who shall be responsible for all services required by this RFP. By submitting a proposal, the Offeror certifies that his or her name (as well as the name of any proposed sub-Contractor) does not appear on the Comptroller General’s List of Ineligible Offerors for federally assisted projects. No proposal shall be withdrawn after the date and time set for opening thereof, and all proposals shall remain in effect for ninety (90) days after the final proposal submission date.

D. Questions and Comments

Questions and comments should be submitted in writing to Ronaldo Joanis at ronaldo.joanis@transitrta.com. All written questions and comments must be submitted by 5:00 p.m. on July 14, 2026. A written response to all questions received will be sent via email as an addendum to the

RFP.

E. RFP Addenda

Any changes to the RFP requirements will be made by written addenda and shall be considered part of the RFP. Upon issuance, such addenda shall be incorporated into the agreement document and shall prevail over inconsistent provisions of earlier issued documents. All addenda shall be signed and attached to the PROPOSAL FORM. Failure to attach any addenda shall cause the proposal to be considered non-responsive. Such proposals will be rejected.

F. Offeror’s Representations

In submitting a proposal, the Offeror affirms that he or she is familiar with all requirements of the RFP and has sufficiently informed himself or herself in all matters affecting the performance of the work or the furnishing of the labor, supplies, materials, equipment or facilities called for in this RFP; that he or she has checked the proposal for errors and omissions; that the prices stated are correct and as intended by the Offeror and are a complete statement of his or her prices for performing the work or furnishing the labor, supplies, materials, equipment or facilities required. The Offeror waives any claim for the return of his or her bidder’s security, if on account of errors or omissions claimed to have been made by him or her in the proposal, or for any other reason, the Offeror should refuse or fail to execute a contract with RTA. The above provisions shall apply equally to any proposal modifications submitted by Offeror in a “best and final” offer.

G. Pre-Contractual Expenses

Pre-contractual expenses are defined as expenses incurred by Offeror in: (1) preparing the proposal in response to this RFP; (2) submitting the proposal to RTA; (3) negotiating with RTA any matter related to this RFP; (4) any other expenses incurred by the OFFEROR prior to the date of award, if any, of the proposed AGREEMENT. RTA shall not, in any event, be liable for any pre-contractual expenses incurred by Offeror. Offeror shall not include any such expenses as a part of the price proposed in response to this RFP.

H. Protests

Any bidder who alleges it has been or will be improperly denied the award of bid may protest the decision or potential decision of RTA after the receipt and opening of proposals. Any protest shall be in writing and filed in duplicate with the Procurement and Contract Manager in an envelope marked “PROTEST”. The protest shall set forth the identity of the protester, the identity of the procurement activity, the basis for the protest, including supporting exhibits and documents, which substantiate the protester's allegations. All protests shall be delivered no later than seven (7) days after the protester knew or should have known the facts and circumstances upon which the protest is based. Based upon the information contained in the protest, the Procurement and Contract Manager may schedule a hearing or issue decision based upon the record. If hearing is granted, it shall be scheduled promptly, and a written decision shall be issued as expeditiously as possible. Protests based upon alleged improprieties in any type of solicitation which are apparent before bid opening or the closing date for receipt of proposals shall be delivered before bid opening or closing date for receipt of proposals.

Protests not delivered within the time periods specified above shall be untimely.

I. Proposal Acceptance

The RTA reserves the right to accept or reject shy and all proposals, in whole or in part, received as a result of this solicitation and to waive minor irregularities. Further, RTA reserves the right to make a whole award, a partial award, or no award at all.

J. Tax Certification and Good Standing

The successful Offeror must be current and in compliance with applicable tax filings and licensing requirements of Howard County Government; and, if a Corporation conducting business in Howard County or the State of Maryland, must be registered and in “Good Standing” with the Maryland State Department of Assessment and Taxation. The successful Offeror shall truthfully execute Form A, Tax Certification Affidavit (see Appendix A) and submit this form, together with a copy of its Certification of Good Standing, as applicable, within seven calendar days of RTA’s Notice of Intent to Award.

K. Taxpayer Identification Number and Certification

The successful Offeror shall, within seven calendar days of Notice of Intent to Award, submit to RTA a completed Internal Revenue Service (IRS) Form SS4-, Request for Taxpayer Identification Number and Certification. Contract award will not be made without timely submission of the completed IRS Form SS-

4. The Form SS-4 and instructions are available to Offerors by accessing the IRS website at www.irs.gov.

All payees engaged in trade or business with RTA are required to have on file with Howard County a current and correct Federal Form SS-4. This applies to individuals, sole proprietors, partnerships, corporations, and other legal entities such as nonprofits and governmental units who may otherwise be exempt from filing a tax return. A foreign entity must obtain and submit the appropriate IRS Form SS-4.

L. Confidentiality/Proprietary Information

If the Offeror designates a portion of its bid as confidential, it shall isolate and identify in writing the confidential portions. The bidder shall include with this designation a statement that explains and supports the firm’s claim that the bid items identified as confidential contain trade secrets or other proprietary data.

M. Verbal Agreement or Conversation

No prior, current, or post award verbal conversations or agreements with any officer, agent, or employee of RTA shall affect or modify any terms or obligations of this RFP or any contract resulting from this procurement.

N. Force Majeure, Reduction of Goods and Services Neither party shall be liable for any loss or damage whatsoever arising out of any delay in the performance of its obligations pursuant to this Agreement to the extent such as delay or failure results from events beyond the control of that party. Including but not limited to acts or regulations of any Governmental Authority, war, accident, flood, strikes, industrial disputes or shortages of fuel or other forces or events entirely beyond their control.

http://www.irs.gov/

III. GENERAL PROVISIONS

A. Conflict of Interest

The Offeror covenants that he/she presently has no interest and shall not acquire any interest, direct or indirect, which would conflict in any manner or degree with the performance of service required to be performed under this proposal. The Offeror further covenants that in the performance of this proposal, no person having such interest shall be employed.

B. Anti-Lobbying

Byrd Anti-Lobbying Amendment, 31 U.S.C. 1352, as amended by the Lobbying Disclosure Act of 1995, P.L. 104-65 [to be codified at 2 U.S.C. § 1601, et seq.] - Offerors who apply or bid for an award of $100,000 or more shall file the certification 19 required by 49 CFR part 20, "New Restrictions on Lobbying." Each tier certifies to the tier above that it will not and has not used Federal appropriated funds to pay any person or organization for influencing or attempting to influence an officer or employee of any agency, a member of Congress, officer or employee of Congress, or an employee of a member of Congress in connection with obtaining any Federal contract, grant or any other award covered by 31 U.S.C. 1352. Each tier shall also disclose the name of any registrant under the Lobbying Disclosure Act of 1995 who has made lobbying contacts on its behalf with non-Federal funds with respect to that Federal contract, grant or award covered by 31 U.S.C. 1352. Such disclosures are forwarded from tier to tier up to the recipient.

C. Audit; Retention of Records

Offeror shall allow the authorized representatives of RTA, the U.S. Department of Transportation, the Comptroller General of the United States, and the Maryland State Controller’s Office to inspect and audit all data and records of the Offeror relating to performance under this proposal. Such audit shall be allowed upon reasonable notice of any aforementioned agency. Further, Offeror shall maintain all required records for three years after final payment under this proposal and until all other pending matters are closed.

D. Federal Changes

Offeror shall at all times comply with all applicable FTA regulations, policies, procedures, and directives, including without limitation those listed directly or by reference in the Master Agreement between Purchaser and FTA, as they may be amended or promulgated from time to time during the term of this contract. Offeror’s failure to so comply shall constitute a material breach of this contract.

E. No Obligation by the Federal Government to Third Parties

(1) The RTA and Offeror acknowledge and agree that, notwithstanding any concurrence by the Federal Government in or approval of the solicitation or award of the underlying contract, absent the express written consent by the Federal Government, the Federal Government is not a party to this contract and shall not be subject to any obligations or liabilities to the RTA, Offeror, or any other party (whether or not a party to that contract) pertaining to any matter resulting from the underlying contract. (2) The Offeror agrees to include the above clause in each subcontract financed in whole or in part with Federal assistance provided by FTA. It is further agreed that the clause shall not be modified, except to identify the sub-Offeror who will be subject to its provisions.

F. Program Fraud and False or Fraudulent Statements or Related Acts

(1) The Offeror acknowledges that the provisions of the Program Fraud Civil Remedies Act of 1986, as amended, 31 U.S.C. § § 3801 et seq. and U.S. DOT regulations, "Program Fraud Civil Remedies," 49 C.F.R. Part 31, apply to its actions pertaining to this Project. Upon execution of the underlying contract, the Offeror certifies or affirms the truthfulness and accuracy of any statement it has made, it makes, it may make, or causes to be made, pertaining to the underlying contract or the FTA assisted project for which this contract work is being performed. In addition to other penalties that may be applicable, the Offeror further acknowledges that if it makes, or causes to be made, a false, fictitious, or fraudulent claim, statement, submission, or certification, the Federal Government reserves the right to impose the penalties of the Program Fraud Civil Remedies Act of 1986 on the Offeror to the extent the Federal Government deems appropriate.

(2) The Offeror also acknowledges that if it makes, or causes to be made, a false, fictitious, or fraudulent claim, statement, submission, or certification to the Federal Government under a contract connected with a project that is financed in whole or in part with Federal assistance originally awarded by FTA under the authority of 49 U.S.C. § 5307, the Government reserves the right to impose the penalties of 18 U.S.C. § 1001 and 49 U.S.C. § 5307(n)(1) on the OFFEROR, to the extent the Federal Government deems appropriate. (3) The Offeror agrees to include the above two clauses in each subcontract financed in whole or in part with Federal assistance provided by FTA. It is further agreed that the clauses shall not be modified, except to identify the sub-Offeror who will be subject to the provisions.

G. Suspension and Debarment

The Offeror is required to verify that none of the Offeror, its principals, as defined at 49 CFR 29.995, or affiliates, as defined at 49 CFR 29.905, are excluded, or disqualified as defined at 49 CFR 29.940 and

29.945. Offeror is required to comply with 49 CFR 29, Subpart C and must include the requirement to comply with 49 CFR 29, Subpart C in any lower tier covered transaction it enters into. By signing and submitting its proposal, the Offeror certifies as follows: The certification in this clause is a material representation of fact relied upon by RTA. If it is later determined that the Offeror knowingly rendered an erroneous certification, in addition to remedies available to RTA, available remedies, including but not limited to suspension and/or debarment. The bidder or Offeror agrees to comply with the requirements of 49 CFR 29, Subpart C throughout the period of any contract that may arise from an award. The Offeror further agrees to include a provision requiring such compliance in its lower tier covered transactions.

H. Federal Privacy Act Requirements

The following requirements apply to the Offeror and its employees that administer any system of records on behalf of the Federal Government under any contract: (1) The Offeror agrees to comply with, and assures the compliance of its employees with, the information restrictions and other applicable requirements of the Privacy Act of 1974, 5 U.S.C. § 552a. Among other things, the Offeror agrees to obtain the express consent of the Federal Government before the Offeror or its employees operate a system of records on behalf of the Federal Government. The Offeror understands that the requirements of the Privacy Act, including the civil and criminal penalties for violation of that Act, apply to those individuals involved, and that failure to comply with the terms of the Privacy Act may result in termination of the underlying contract. (2) The Offeror also agrees to include these requirements in each subcontract to administer any system of records on behalf of the Federal Government financed in whole or in part with Federal assistance provided by FTA

I. Energy Conservation

The Offeror agrees to comply with mandatory standards and policies relating to energy efficiency which are contained in the state energy conservation plan issued in compliance with the Energy Policy and Conservation Act.

J. Compliance with Environmental Standards

Offeror shall comply with the provisions of the Clean Air Act, as amended (42 U.S.C. 1857 et seq.), the Federal Water Pollution Control Act, as amended (33 U.S.C. 1251 et seq.), and implementing regulations, and all state laws and local ordinances with respect to transit operations and operation of the facilities involved in the proposal for which Federal assistance is given. Offeror shall report violations to the RTA, the Federal Transit Administration, and to the U. S. Environmental Protection Agency Assistant Administrator for Enforcement.

K. Civil Rights

The Offeror, for itself, its assignees and successors in interest (hereinafter referred to as the “Offeror”) agrees as follows: (1) Nondiscrimination - In accordance with Title VI of the Civil Rights Act, as amended, 42 U.S.C. § 2000d, section 303 of the Age Discrimination Act of 1975, as amended, 42 U.S.C. § 6102, section 202 of the Americans with Disabilities Act of 1990, 42 U.S.C. §12132, and Federal transit law at 49 U.S.C. § 5332, the Offeror agrees that it will not discriminate against any employee or applicant for employment because of race, color, creed, national origin, sex, age, or disability. In addition, the Offeror agrees to comply with applicable Federal implementing regulations and other implementing requirements FTA may issue. (2) Equal Employment Opportunity - The following equal employment opportunity requirements apply to the underlying contract: (a) Race, Color, Creed, National Origin, Sex - In accordance with Title VII of the Civil Rights Act, as amended, 42 U.S.C. § 2000e, and Federal transit laws at 49 U.S.C. § 5332, the Offeror agrees to comply with all applicable equal employment opportunity requirements of U.S. Department of Labor (U.S. DOL) regulations, "Office of Federal Contract Compliance Programs, Equal Employment Opportunity, 24 Department of Labor," 41 C.F.R.

Parts 60 et seq ., (which implement Executive Order No. 11246, "Equal Employment Opportunity," as amended by Executive Order No. 11375, "Amending Executive Order 11246 Relating to Equal Employment Opportunity," 42 U.S.C. § 2000e note), and with any applicable Federal statutes, executive orders, regulations, and Federal policies that may in the future affect construction activities undertaken in the course of the Project. The Offeror agrees to take affirmative action to ensure that applicants are employed, and that employees are treated during employment, without regard to their race, color, creed, national origin, sex, or age. Such action shall include, but not be limited to, the following:

employment, upgrading, demotion or transfer, recruitment or recruitment advertising, layoff, or termination; rates of pay or other forms of compensation; and selection for training, including apprenticeship. In addition, the Offeror agrees to comply with any implementing requirements FTA may issue. (b) Age - In accordance with section 4 of the Age Discrimination in Employment Act of 1967, as amended, 29 U.S.C. § § 623 and Federal transit law at 49 U.S.C. §5332, the Offeror agrees to refrain from discrimination against present and prospective employees for reason of age. In addition, the Offeror agrees to comply with any implementing requirements FTA may issue. (c) Disabilities - In accordance with section 102 of the Americans with Disabilities Act, as amended, 42 U.S.C. § 12112, the Offeror agrees that it will comply with the requirements of U.S. Equal Employment Opportunity Commission, "Regulations to Implement the Equal Employment Provisions of the Americans with Disabilities Act," 29 C.F.R. Part 1630, pertaining to employment of persons with disabilities. In addition, the Offeror agrees to comply with any implementing requirements FTA may issue. (3) The Offeror also agrees to include these requirements in each subcontract financed in whole or in part with Federal assistance provided by FTA, modified only if necessary, to identify the affected parties.

L. Disadvantaged Business Enterprises (DBE) (Non-Applicable)

RTA has established an overall Disadvantaged Business Enterprise (DBE) Program goal. RTA is required to report to the Federal Transit Administration (FTA) on DBE participation for all FTA-assisted contracts each year so that attainment efforts may be evaluated. In order to ascertain whether the Agency’s overall DBE goal is being achieved, the Agency is tracking DBE participation on all federally assisted contracts. This project is subject to Title 49, Part 26 of the Code of Federal Regulations (49 CFR 26) entitled “Participation by Disadvantaged Business Enterprises in Department of Transportation Financial Assistance Programs.” In order to ensure RTA achieves its federally mandated statewide overall DBE goal, RTA encourages the participation of DBEs, as defined in 49 CFR 26, in the performance of contracts financed in whole or in part with federal funds. The Offeror shall not discriminate on the basis of race, color, national origin, or sex in the award and performance of subcontracts. The Offeror or sub-Offeror shall not discriminate on the basis of race, color, national origin, or sex in the performance of this contract. The Offeror shall carry out the applicable requirements of 49 CFR, Part 26 in the award and administration of U.S. Department of Transportation assisted contracts. Any subcontract entered into as a result of this proposal shall contain all the provisions of this section.

M. Compliance with Laws, Rules, Regulations

All services performed by Offeror pursuant to this proposal shall be performed in accordance and full compliance with all applicable federal, state, or local statutes, and any rules or regulations promulgated there under, including but not limited to, those relative to Civil Rights, Equal Employment Opportunity, Disadvantaged Business Enterprise, and Labor Protection. Offeror is subject to the provisions of Section 13(c) of the Urban Mass Transportation Act of 1964, as amended, and specifically to any labor protection provisions incorporated into contract for Federal Transit Act, Section 18 federal assistance between RTA and the Maryland Department of Transportation. These provisions require that the project “be carried out in such a manner and upon such terms and conditions as will not adversely affect employees in the mass transportation industry within the service area of the project”. Offeror shall pay all taxes required to be paid by it by any applicable federal, state, or local statute. Further, Offeror shall secure, on its own behalf, or on behalf of RTA if requested, any and all licenses, permits, certificates and inspections required by law. Offeror shall assure that all of its employees operating RTA vehicles possess a valid, current Class B Maryland Driver License with appropriate endorsements.

N. Incorporation of Federal Transit Administration (FTA) Terms

The preceding provisions include, in part, certain Standard Terms and Conditions required by DOT, whether or not expressly set forth in the preceding contract provisions. All contractual provisions required by DOT, as set forth in FTA Circular 4220.1G, are hereby incorporated by reference. Anything to the contrary herein notwithstanding, all FTA mandated terms shall be deemed to control in the event of a conflict with other provisions contained in this proposal. The Offeror shall not perform any act, fail to perform any act, or refuse to comply with any RTA requests which would cause RTA to be in violation of the FTA terms and conditions.

IV. Scope of Services

A. Management of Advertising Materials Contractors shall have exclusive rights to manage the sales and service of exterior advertising space on all revenue service vehicles owned and/or operated by RTA. Contractor shall pay all expenses incurred in implementing the sale of advertising including, but not limited to, the costs of design, production, delivering installation, replacement, and removal. Removal of advertising material shall include restoring the vehicle to its original condition. Contractor shall not be responsible for existing paint damage due to the present condition of the transit vehicles.

B. Review and Approvals

All advertising shall be subject to the review and approval by RTA. RTA approval shall not be unreasonably withheld, except as provided in paragraph 2(d). All advertising material is subject to approval by RTA prior to installation on RTA vehicles. Rough sketches, with proposed copy, should be provided for this purpose. It should be agreed by all parties that the rights and privileges granted, and the obligations imposed, shall also apply to any new method, type or technique of advertising not contemplated here, but which may be created or developed in the future for advertising use in RTA buses. If an advertising display opportunity of a unique nature, or as not contemplated here, arises, the details of such opportunity shall be presented, in writing, to the General Manager of RTA for approval.

C. Vehicles RTA has 66 fixed-route and demand response vehicles available for advertising. Seven more fixed-route vehicles will be available by the end of 2026. A list of those vehicles is provided in Exhibit A.

D. Standards All advertisements shall comply with industry-based standards, codes, and guidelines, including, but not limited to, the American Code of Advertising Standards. The Contractor will adhere to standard billboard advertising principles, recognizing that most of the time either the bus or the audience will be in motion. Messages should be more visual with as few words as possible. If there is a question of propriety of an advertisement, in that it may be considered objectionable or controversial, the Contractor is required to submit the advertisement to RTA for review and approval prior to installation.

Subjects that are considered controversial or objectional include, but are not limited to:

• Alcohol, tobacco, cannabis or vaping products.

• False, misleading, or deceptive statements.

• Advertising that is sexually explicit or obscene.

• Advertising that can be construed to be harmful to minors.

• Advertising the use of firearms.

• Advertising that depicts violence, shows illegal activity, or anti-social behavior.

• Advertising containing partisan political content that supports or opposes any political party or candidate is prohibited.

• Advertising that promotes or supports any religion, religious practice or belief is prohibited.

• Use of profanity.

• Advertisements intended to influence members of the public regarding an issue or which there are varying opinions are prohibited.

• Advertisements for businesses and services must include contact information.

E. Unsold Advertising RTA reserves the right to use any unsold exterior bus advertising space for its exclusive use for any advertising or promotion or purpose it deems to be in the interests of RTA. Production of any advertising materials for this purpose is the responsibility of RTA. In the event that Offeror has orders for space utilized by RTA, Offeror may show evidence of the order and RTA shall at its sole discretion authorize removal of RTA materials within 30 days, or Offeror may after 30 days include the value of the space based on approved rates in its monthly calculation of gross advertising revenue as described herein below.

F. Contractor Self - Promotion The Offeror is not allowed to engage in unpaid self-promotion without prior written approval from RTA.

G. Space Availability Space availability for advertising on RTA vehicles may change during the period of an Agreement for reasons including, but not limited to, the acquisition of new vehicles, the retiring of old vehicles, the use of new bus designs or configurations which do not allow for, or which modify, the exterior advertising capability.

H. Fleet Availability The sole discretion for assignment of buses shall remain with RTA. Any reference in this document to any particular number or count of buses (e.g., the available fleet size) shall not be construed to carry any guarantee, expressed or implied, that any certain count of vehicles or fleet size shall be available to the Offeror for advertising displays at any given time. Up to twenty five percent (25%) of the available fleet may not be in service during peak service hours. The General Manager or his/her Designee shall be the sole judge of such matters of safety, convenience, appearance, the number of buses in operation, and the location of advertising materials on RTA Transit vehicles.

I. Geographic Preferences Under no circumstances should advertisements be route specific and the Offeror shall not represent to potential advertisers that advertising can be route specific. Geographic preferences are strictly forbidden under FTA Circular 4220.1G.

J. Contractor Responsibilities The Contractor shall employ its best efforts to develop and make sales of advertising space and shall operate with a full commitment of the work force and other resources described in its Proposal.

1. The Contractor shall review each advertisement submitted for display on RTA vehicles to determine whether or not the advertisement conforms with RTA Advertising Policy as referenced in Section IV.D, herein above. In the event that the Contractor determines that an advertisement does not conform to RTA Policy, the Contractor shall consult with the General Manager or his/her Designee. If the General Manager or his/her Designee concurs with the Contractor, then the Contractor may consult with the advertiser on potential revisions. If the Contractor and advertiser do not reach agreement on potential revisions, the advertiser shall be offered the opportunity to submit a written appeal to the General Manager or his/her Designee. The General Manager or his/her Designee will review the appeal and promptly provide a written notice of determination to the Contractor and advertiser. The General Manager or his/her Designee determination shall be final.

2. Prior to the initial installation of vinyl advertisements, the General Manager or his/her Designee, will approve the exact location for placement of an advertisement, on non-permanent adhesive vinyl material, on each type of bus in the RTA fleet. These locations will become the standard locations for placement of ads on buses within each sub fleet through the term of the agreement.

3. No advertisement will be allowed to interfere with any safety devices, lights, signals, required plates or decals, or distinctive logos on RTA vehicles without written consent of the General Manager or his/her Designee. This includes, but is not limited to, reflective materials, side directional lights, side reflectors and other features. In addition, advertising materials cannot interfere with the normal utilization of fuel or other access doors, vents, glazing, and other equipment installed in the various vehicles that may require regular preventive maintenance. Vinyl shall not be placed over any body moldings. Vinyl applied over body panel seams shall be sliced and tucked into those seams. Advertisements that are smaller than the allocated area shall be centered in the allocated area unless the General Manager or his/her Designee or his designee approves alternative placement. Advertising shall not be placed within one inch (1”) of the RTA name or logo.

4. All exterior advertising installed on the exterior of RTA vehicles under this Agreement shall be of the non-permanent adhesive vinyl type, "direct application." The Contractor shall assure that all exterior advertisements are manufactured, installed, and removed in accordance with current industry standards. Each advertisement shall be applied so as to: (1) be free from wrinkles, blisters, or similar defects; (2) be "squared" to the vehicle contour lines; and (3) present a sharp and clear appearance. In no case shall the dimensions of any exterior advertising material exceed those dimensions defined in Exhibit 2.

5. Once a vinyl is applied to the side of a vehicle, a vinyl advertisement in good repair of the same size must always be displayed in the same location. No “layering" of vinyl advertisements is permitted. The previous vinyl must be removed before application of a new vinyl.

6. The Contractor shall be solely responsible to keep and maintain all of the advertising material placed on RTA buses in good condition and for replacing any advertising material that has been stolen, damaged, or defaced. Contractor will bear the full cost of any and all maintenance and repair of the materials. The Contractor shall remove immediately, no later than 48 hours from written notice given by RTA, any graffiti on the vinyls that is not removed during RTA’s regular washing of the vehicles. Contractor shall promptly make other repairs as necessary to correct damage or defacement.

7. Contractor shall remove all dated advertising materials within five (5) calendar days from its expiration date. “Dated Advertising Materials” refers to advertising materials that are relevant to a specific time period or event that has been completed. In the event the Contractor fails to maintain advertising materials in good condition, free of damage and defacement, RTA may elect to repair, alter, or remove the vinyl and to charge the Contractor for all labor and material costs for all such work. The Contractor agrees to pay RTA the cost of performing such work provided that the General Manager or his/her Designee gives the Contractor at least five (5) days written notice of the intent to repair, alter or remove the vinyl advertisement prior to undertaking such activity. All advertising materials removed from the vehicles shall be taken with the Contractor and properly disposed of.

8. Upon removal of vinyl advertisement, Contractor will be responsible for the cost of restoring the exterior surface of the bus covered by the vinyl advertisements to the condition of the surrounding exterior surface of the bus. The adhesive used to apply the vinyl type advertisement shall not cause damage to RTA vehicles, their paint schemes or exterior surface. The Contractor will be notified of any such damage and RTA will not proceed with repair for 72 hours after notification to the Contractor to enable the Contractor time to inspect the damage if so desired. The Contractor shall be required to reimburse RTA for the full dollar cost to repair any damage to RTA vehicles and/or property resulting from application or removal of the vinyl advertisement or any other activities of the Contractor.

RTA will be the sole judge in determining the extent of repair needed to restore the damaged area(s) to their original condition. Upon expiration of the Agreement, Contractor will be responsible for restoring all surfaces and paint schemes of transit agency buses to their original condition at Contractor’s sole expense.

9. Offeror shall collect record and report to the RTA on a quarterly basis all accounting data in accordance with generally accepted accounting principals. All worksheets and detailed information used to prepare these reports shall be available upon request. Each quarterly accounting report shall be provided to RTA within one month after the close of the applicable quarter. On a monthly basis, due the 15th of the following month, the Contractor is responsible for providing the following reports by vehicle number and type in a format pre-approved by RTA:

a. Revenue report detailing revenues collected.

b. Operational report detailing:

• Type of advertisement

• Length of time advertisement will be displayed

• Advertising schedule

• DBE payments (non-applicable)

• Other reports as needed/requested

10. Contractor shall provide to RTA as part of the RFP a written Quality Control Program for maintaining, repairing, and/or replacing advertising materials that are damaged, defaced, or outdated. Program should include specific procedures and timelines.

K. Payment

Contractor shall be responsible for collecting all revenues derived from the sale of advertising space and shall pay RTA a minimum annual guaranteed payment of $100,000 or sixty percent (60%) of any gross revenues (whichever is the higher amount). Payments shall be paid to RTA on a monthly basis not later than twenty-five (25) days after the last day of the prior month. Such payments shall be accompanied by statements in a form satisfactory to RTA indicating the calculations upon which such payments are made.

All payments to RTA shall be made upon receipt by Contractor of revenues from advertisers. Contracts with advertisers shall provide for prompt payment of invoices and for prompt termination in the event of default.

All advertising contracts shall clearly state the rates, prices, terms and conditions of contracts and copies of such contracts shall be provided to RTA.

Subject to the termination provisions set forth in the General Requirements of the Request for Proposal document, the term of the Agreement shall be for three (3) years with two (2) one-year options commencing on October 1, 2026, and terminating on September 30, 2029.

L. RTA Responsibilities

1. RTA shall provide full information regarding its requirements for the Services and shall cooperate with Contractor to the best of its abilities and shall not unduly impede Contractor in the performance of its responsibilities hereunder. If RTA observes or otherwise becomes aware of any fault or defect in the Services or nonconformance with Agreement Documents, it shall give prompt written notice thereof to Contractor.

2. RTA shall provide Contractor with a current inventory of transit vehicles that are available for the sale of advertising space throughout the term of the Agreement. RTA shall promptly notify Contractor of any additions or deletions to the inventory list.

3. RTA will agree that no advertising displayed properly on the transit vehicles will be removed or obscured by the RTA without prior knowledge of the contractor, or as provided by the contract.

4. This Agreement may be terminated by RTA for the convenience of RTA by written notice to

Contractor specifying the termination date of the Agreement. In the event of expiration of this Agreement or termination for a reason not the fault of Contractor, RTA shall pay to Contractor the compensation properly due for work properly performed for Services prior to the effective date of the termination. Upon expiration or termination, Contractor shall assign and transfer to RTA, and RTA agrees to accept, all contracts for advertising on RTA transit vehicles obtained by Contractor and in effect at the time of termination, which shall become the property of RTA.

5. In the event Contractor through any cause fails to perform any of the terms, covenants, or provisions of this Agreement on its part to be performed, or if Contractor violates any of the terms, covenants, or provisions of this Agreement, RTA shall have the right to terminate this Agreement giving a thirty (30) day written notice of the termination and date of such termination to Contractor. RTA shall have the sole discretion to permit the Contractor to remedy the cause of the contemplated termination without waiving RTA's right to terminate the Agreement. RTA may take over work to be done under this Agreement and prosecute the work to completion.

6. Successors and Assigns. RTA and Contractor each binds itself, its partners, successors, assigns and legal representatives to the Agreement and to the partners, successors, assigns and legal representatives of such other party with respect to all covenants of this Agreement.

Contractor shall not assign, sublet, or transfer its interest, including but not limited to the proceeds thereof, in an executed Agreement, without the prior written consent of RTA.

7. Insurance. Contractor covenants to maintain all applicable insurance in the amounts set forth herein. Contractor further agrees to provide evidence of such insurance prior to award.

The Certificates of Insurance shall be on an occurrences basis and shall provide that RTA shall be given at least thirty (30) days prior written notice of the cancellation of intention not to renew, or material change in the coverage. Contractor must provide Certificates of Insurance to RTA before commencing any work pursuant to this proposal. All insurance must name Transit Management of Central Maryland as an additional insured, not just a certificate holder. Provision of any insurance required herein does not relieve Contractor of any of the responsibilities or obligations assumed by Contractor hereunder, or for which Contractor may be liable by law or otherwise.

a. Workers' Compensation Insurance: Contractor shall comply with the requirements and benefits established by the State of Maryland for the provision of Workers' Compensation Insurance and must submit an insurance certificate as proof of coverage prior to contract approval.

b. Comprehensive General Liability Insurance: The Contractor shall provide general liability insurance in the following amounts and shall submit an insurance certificate as proof of coverage prior to contract approval:

• Personal injury liability insurance with a limit of $1,000,000.00 for each occurrence and $2,000,000.00 aggregate, where insurance aggregates apply.

• Property damage liability insurance with limits of $250,000.00 for each occurrence and $500,000.00 aggregate, where aggregates apply.

• Automobile Liability Insurance. Motor vehicle insurance meeting the requirements of

Maryland law and covering every vehicle and driver involved in providing the services, in the following amounts: Bodily injury liability with limits of $500,000 each person and $1,000,000 each accident; Property damage liability with a limit of $100,000 each accident.

8. Indemnification. Contractor shall be responsible for and indemnify, defend and hold RTA harmless against any and all claims for loss, personal injury and/or damage that may be suffered as a result of Contractor's errors, omissions, breaches and negligence, or willful misconduct in Contractor's performance of the Services for which Contractor herein contracts or for any failure by Contractor to perform the obligations of this Agreement, including but not limited to attorney's fees and any costs incurred by RTA in defending any such claim, except that, in no case shall Contractor be liable for claims, expenses, loss or damage caused by the sole negligence of RTA, its agents or employees.

V. Proposal Content

Proposals must be typed and must address each item below. Proposals must be in sufficient detail to permit evaluation and demonstrate ability to meet the requirements of this RFP. Proposals that do not include all the required information and fully completed proposal forms may be rejected as non-responsive. Offerors must submit their proposals in accordance with the following:

A. Cover Letter

The cover letter should summarize the major points contained in the proposal and should be signed by a…