RFI_15F067-26-PN-MEA03.pdf

Federal Bureau of Investigation Finance and Facilities Division

Request for Information

RFI #: 15F067-26-PN-MEA03

Date: 28 November 2025

The Federal Bureau of Investigation (FBI) is conducting market research to gather industry feedback and capabilities related to national employer marketing and recruitment efforts using a wide array of traditional, online, and social media tactics to identify and successfully recruit and hire special agents and professional staff.

The information contained herein only initiates communication with industry to assess market potential. No solicitation document exists currently. This Request for Information (RFI) does not constitute a Government obligation to procure these items or issue a solicitation. The Government does not have an obligation to pay for information responding to this RFI and will not accept any responses as offers.

PURPOSE

The FBI requires continued contractor support to develop and implement strategic employer branding, marketing, and recruitment plans to attract highly qualified candidates with a wide range of skills and professional profiles for special agent and professional staff roles. These efforts must be technologically advanced, cost-effective, and aligned with the FBI’s mission to address threats to national security and criminal justice.

Technical Objectives:

The Government seeks information from capable vendors to support the following technical objectives:

Develop and execute strategic employer marketing campaigns across earned, owned, and paid media platforms.

Optimize recruitment marketing performance through data analytics, SEO/SEM, and KPI tracking.

Enhance employer branding through creative asset development, content strategy, and public relations.

Support recruitment events with logistics planning, toolkit development, and booth design.

Manage social media strategy and sentiment analysis to improve engagement and reach.

Provide ADA-compliant advertising and inclusive outreach strategies.

Collaborate with FBI stakeholders using secure, streamlined project management platforms.

Optimize applicant experience through strategic messaging/customer relationship management (CRM) tactics (e.g. GovDelivery, talent networks).

DELIVERABLE

The contractor shall deliver a capabilities statement that includes a cover letter and technical approach as shown below.

A. Cover Letter The cover letter shall include the following information:

Part I:

Company name Company address Company phone number Company email address Company business size Company POC for technical questions Company POC for contractual questions Confirmation company is active in SAM Federal Supply Schedule (FSS) (if applicable) Company UEID Company NAICS Codes Confirmation this is a commercial service

Part II:

Does the company have a facility clearance What is the company’s clearance level Would the company need to subcontract any piece of this effort? If so, what percentage Does the company anticipate any conflicts of interest if awarded this effort What is the estimated cost to complete this effort What contract type is recommended (FFP, T&M, LH) What CLIN structure is recommended

Part III:

The Government is seeking unlimited rights to all intellectual property/data. Please state any concerns the company may have and why

B. Technical approach Respondents should describe their approach and relevant experience to fulfilling the following requirements:

1. Recruitment Strategy o Methodologies for increasing applicant volume and Return on Investment (ROI) analysis while retaining candidate caliber o Collaboration practices with government stakeholders o Tools and platforms used for campaign planning and execution o Increase/raise awareness of specialized government roles, particularly in hard-to-fill locations

2. Data Analytics & Optimization o Experience with Google Analytics, Tag Manager, and other tracking tools o Techniques for SEO/SEM, AEO, GEO, and performance reporting o Experience adjusting strategies in real-time, especially when optimizing for results across multiple channels like social media, paid search, and job boards

3. Campaign Development o Creative development process for branding and recruitment campaigns o Capacity to produce high-quality digital and print media assets

4. Event Support o Logistics planning for national and local recruitment events o Capabilities in virtual event coordination and toolkit creation o Strategies used to maximize engagement, especially for specialized roles, and drive applications

5. Content & Creative Services o Copywriting and graphic design capabilities o Experience with employer brand style guides and digital asset management o Video and photography asset production and development

6. Social Media & Website Support o Strategy for managing FBIJobs social channels o Web content creation and user acceptance testing support o Optimize engagement with potential candidates via digital and traditional channels o Experience with job site, organizational career sites, employer profile pages, and storytelling.

7. Concerns/Risks o Provide any concerns/risks the company may see with this effort

8. Alternatives o Implementation and adherence to a Quality Assurance Surveillance Plan (QASP) o Examples of incentives and disincentives the company has experienced, to include metrics to be met o Provide any alternatives to this effort

All submissions shall be unclassified.

COMMUNICATION

The Contracting Officer (CO) and Contract Specialists (CS) shall be the only point of contact for official communications regarding this announcement.

CO: Marie Agrinzoni Email: Meagrinzoni@fbi.gov

CS: Collin Wunsch Email: cdwunsch@fbi.gov

RFI SUBMITTAL INSTRUCTIONS:

Questions Questions regarding this announcement shall be submitted by e-mail to the CO and CS no later than 11:00am CT, December 5, 2025. Questions will be formatted with subject line identifying the RFI Title. Verbal questions will NOT be accepted. Questions will be answered by posting answers to the Sam.gov website by amendment to this RFI; accordingly, questions shall NOT contain proprietary or classified information. The Government does not guarantee that all questions will be answered.

Capabilities Statement Capabilities Statement must be received by the CO/CS prior to 11:00am CT, December 12, 2025.