Q and A Presentation.pdf
PDF 4 MB Posted
- Solicitation number
- S-C25102-00012841
- Issued by
- Marion County, Oregon
About this file
This file is a Q&A Presentation document from Tualatin Hills Park & Recreation District (THPRD) detailing a Request for Proposal (RFP) for comprehensive sponsorship sales strategy development services. The district seeks a consultant to develop an in-house sponsorship program designed to generate $500,000 to $750,000 annually within five years. The project encompasses seven key deliverables: background research including SWOT analysis and stakeholder interviews; market research analyzing industry trends and pricing models; sponsorship strategy development assessing revenue potential and sponsorable assets; education and compliance framework establishment; prospect research identifying potential corporate sponsors; outreach and engagement development including sales training and marketing materials; and a final comprehensive summary report. Proposals must be submitted by March 17 as PDFs to m.miller@thprd.org and must include a completed Exhibit A Non-collusion affidavit. The proposal must remain valid for 90 days from submission.
The RFP requires proposers to demonstrate general organizational qualifications, identify project personnel, provide three client references meeting specified criteria, and detail proposed compensation including hourly rates and personnel expenditures. THPRD emphasizes corporate responsibility values including equity leadership, environmental stewardship, community commitment, and small business support, with preference for businesses certified through the State's Certification Office for Business Inclusion and Diversity or THPRD's self-defined program. Proposers may optionally submit insurance policy limits for workers compensation, employers' liability, and commercial general liability coverage. The document does not specify a total contract value, budget range, or contract term length. No incumbent contractor information is provided.
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Other files
| File | Type | Posted |
|---|---|---|
| OregonBuys - PW1615-25.pdf | ||
| Notice of Intent to Award Letter - PW1615-25~1.pdf | ||
| BidDetail.pdf | ||
| PW1615-25 - Addendum 1.pdf |
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Text version
Sponsorship Sales Strategy Tualatin Hills Park & Recreation District
Tualatin Hills Park & Recreation District
Intro
Purpose: Develop a comprehensive sponsorship sales strategy
Goal: Establish an in-house sponsorship programing generating $500k-$750k annually within five years
Key Deliverables: Step-by–step plan for implementation and management
Objective Overview
7 Key Areas of Focus
1. Background Research
2. Market Research
3. Sponsorship Strategy Development
4. Sponsorship Education &
Compliance
5. Prospect Research
6. Outreach & Engagement
Development
7. Summary Report
Objective 1 – Background Research
• Analyze Strengths, Weaknesses, Opportunities, and Threats
• Conduct stakeholder interviews
• Identify additional resources that may be needed
Objective 2 – Market Research
Analyze industry trends and sponsorship opportunities
Provide sector recommendations and priority engagement strategies
Identify pricing models and sponsorship package insights
Objective 3 - Strategy Development
Assess THPRD’s 5-year revenue potential
Develop long-term plan for achieving revenue potential
Inventory THPRD’s sponsorable assets and valuation methods
Identify sponsorship packages and benefits
Objective 4 - Education & Compliance
Establish best practices for sponsorship agreements and practices
Provide guidance on naming rights and category exclusion
Develop a framework for ROI tracking
Analyze and recommend policy modifications
Objective 5 - Prospect Research
Research companies sponsorship history and budgets
Assess sponsor alignment with THPRD
Provide policy development guidelines regarding limitations and standards
Deliver a detail prospect research report
Objective 6 - Outreach & Engagement Dev
Define THPRD’s sales approach and communication process
Develop a clear engagement plan for sponsorship prospects
Create proposal and marketing materials
Tailor sales strategies for key sponsorship strategies
Design a public outreach plan highlighting community benefits
Conduct staff training for sponsorship implementation
Objective 7 – Summary Report
Provide a comprehensive final report summarizing all objectives
Deliver an actionable sponsorship strategy and resource guide
Proposal Format Cover Letter
• Introduction
• Signed
• Statement proposal will be valid for 90 days
• Acknowledgement of receipt of any addenda issued during process
Basic Qualifications
• General information about your – organization size, history, expertise
• Identify who will be working on this project
• References to your ability (may include references to awards, associations, work samples, etc.)
Proposal Format Cont.
Ability to Perform
• Overview of experience and approach
• Demonstrate capacity to complete this work
• Overview of contacts, responsibilities, and may include resumes
Performance History
• Three client references (see listed criteria)
Compensation & Fees
• Proposed cost of services and method of compensation
• Including hourly rate for assigned personnel, expected personnel expenditures, support services, etc.
Corporate Responsibility
THPRD Values
• Leading with Equity
• Environmental stewardship
• Commitment to community vision
Support for Small businesses
• State’s Certification Office for Business
Inclusion and Diversity
• THPRD Self-Defined Business Inclusion and Diversity program
Timeline
Item Due Date
Submission Process
Contact McKenzie with questions
Proposals are due 3/17 by email to m.miller@thprd.org and must include:
• Proposal as a PDF
• Exhibit A – Non-collusion affidavit
• Optional: Any concerns regarding the fairness of the RFP and its process
• Optional: Insurance policy limits for the following kinds of insurance: Workers compensation and employers’ liability; and Commercial or Comprehensive general liability.
Questions?
McKenzie Miller m.miller@thprd.org
File details come from the government source that posted it. Updated .