Statement_of_Work_Attachment_1-FINAL.pdf

Attachment 1

RFQ NIHDA201800065

Statement of Work

A. GENERAL INFORMATION

1. Title of Project: NATIONAL INSTITUTE OF MENTAL HEALTH (NIMH) OUTREACH

PARTNERSHIP PROGRAM

2. Background Information: The NIMH Outreach Partnership Program (OPP) supports 55 state and local organizations as its Outreach Partners: one (1) in each state, the District of Columbia, and Puerto Rico. The states of California, New York, and Texas each have two (2) Outreach Partners. Outreach Partners disseminate mental health research, and conduct mental health outreach and education to individuals with and at risk for mental illnesses, their families, and others who stand to benefit the most from the research NIMH supports.

NIMH, one of 27 institutes and centers at the National Institutes of Health (NIH), is the lead Federal agency for research on mental disorders. NIH is part of the United States (U.S.) Department of Health and Human Services. NIMH envisions a world in which mental illnesses are prevented and cured. The mission of NIMH is to transform the understanding and treatment of mental illnesses through basic, translational, and clinical research, paving the way for prevention, recovery, and cure. To fulfill its mission, the Institute:

• Conducts research on mental disorders and the underlying basic science of the brain and behavior;

• Supports research on these topics at research settings throughout the U.S. and the world;

• Collects, analyzes, and disseminates information on the causes, occurrence, and treatment of mental illnesses;

• Supports the training of more than 1,000 scientists each year to carry out basic, translational, and clinical mental health research; and

• Communicates with scientists, current and past users of mental health services, families, the news media, primary care and mental health professionals, and others about mental illnesses, the brain, behavior, and opportunities and research advances in these areas.

Goals of the Program:

The OPP is an NIMH initiative that is designed to engage directly with state and local organizations across the country to deliver science-based information to their communities. These organizations also provide valuable input to the Institute about their communities’ needs for mental health research. The OPP is a vital component of NIMH’s research dissemination activities. The goals of the Program are to:

• Foster widespread understanding about mental disorders, the brain, and behavior, thereby helping to reduce misperceptions and negative attitudes towards mental illness;

• Build awareness of the role of basic, translational, and clinical research in the understanding, prevention, and treatment of mental illnesses; and

• Promote understanding of the role that the public serves in advancing scientific discoveries.

NIMH encourages Outreach Partners, where feasible, to work with NIMH-funded researchers who are affiliated with a university, teaching hospital, or other research organization to collaborate on outreach and education activities.

For information about Outreach Partner activities, see examples in the Program e-newsletter, Outreach Connection (http://www.nimh.nih.gov/outreach/partnership-program/news-and-updates-from-the-program.shtml), and the Outreach Activity Map (https://www.nimh.nih.gov/outreach/partnership-program/partner-activities.shtml).

3. Purpose or Objective of the Requirement:

• To increase access to NIMH science-based information and materials through statewide dissemination, outreach, and education;

• To increase access to mental health information among historically underserved populations that experience mental health disparities as defined by race or ethnicity, age, education or income, disability status, geographic location, and risk status related to sex and gender, and among other populations identified to be at-risk for health disparities such as immigrants, and sexual and gender minorities that encompass lesbian, gay, bisexual, and transgender populations as well as those whose sexual orientation, gender identity and expressions, or reproductive development varies from traditional, societal, cultural, or physiological norms; and

• To enhance awareness of the research process and opportunities for the public to participate in research supported by NIMH and NIH.

B. CONTRACTOR REQUIREMENTS (SCOPE OF WORK)

Mandatory Program Requirements:

• Outreach Partners (i.e., contractors) and/or their subcontractors must be located and have a mailing address in the state/locality for which they are submitting a proposal. (Note: States vary in their mental health needs, the populations most in need, the availability and accessibility of mental health services, and the utilization and effectiveness of these services. A multitude of state, county, and territorial government agencies – including state departments of health, mental health, education, corrections, and social services – as well as health systems, community-based organizations, and others are involved in addressing these issues. As such, NIMH considers it essential that Outreach Partners and/or their http://www.nimh.nih.gov/outreach/partnership-program/news-and-updates-from-the-program.shtml http://www.nimh.nih.gov/outreach/partnership-program/news-and-updates-from-the-program.shtml https://www.nimh.nih.gov/outreach/partnership-program/partner-activities.shtml subcontractors be located in the state for which they are submitting a proposal given their unique knowledge of mental health policies, programs, services, and supports, and their direct relationships with agencies and organizations involved in addressing the mental health needs in that state.); and

• Outreach Partners and their subcontractors must have experience in mental health outreach and education.

Task 1: Program Management

Staffing: Outreach Partner organizations must propose key personnel who will be responsible for the management of the organization’s participation in the Program, including accomplishing the tasks, ensuring that all education and outreach efforts are based on current science, and preparing contract deliverables. This individual (i.e., Project Manager) shall serve as the primary point of contact for NIMH. This individual must have two (2) to three (3) years of experience in mental health education and outreach, and shall be involved in the organization's day-to-day NIMH Outreach Partner activities. Outreach Partner organizations also must designate a backup contact person (i.e., Project Manager Assistant), preferably with mental health outreach and education experience.

Monitoring and Reporting: Outreach Partner organizations are required to submit online progress reports (2 times per year). Partners shall complete and submit progress reports every six months from the time of award. NIMH shall provide detailed instructions about the progress report completion and submission process one month prior to its due date.

The online progress reports collect data and information about Program-related activities, including:

• Types of NIMH materials (e.g., publications) and information (e.g., Science News) disseminated;

• Methods and channels used (e.g., listserv, social media, newsletter, website, traditional and online media, health fairs, exhibits, conferences, etc.) to disseminate NIMH materials and information;

• Number of individuals who received these materials (e.g., number of listserv and newsletter subscribers, website visitors, conference attendees, etc.);

• How NIMH information was incorporated into dissemination, outreach, and education activities, and/or materials produced related to those activities (e.g., flyers, newsletter articles, etc.); and

• Partner feedback about the Program and its resources and activities.

Active Participation: Either the Project Manager or the Project Manager Assistant must:

• Attend the NIMH OPP annual meeting. The annual meeting brings together Outreach Partners, National Partners, NIMH staff and leadership, researchers, and representatives from other federal government agencies. At this meeting, Outreach Partners learn about research advances related to the causes, diagnosis, prevention, and treatment of mental disorders, hear about NIMH projects and priorities, and participate in partner sharing activities such as poster, breakout, and plenary sessions. NIMH shall fund one (1) representative from each Outreach Partner organization - the Project Manager or Program Manager Assistant, or an alternate - to attend the meeting. The Partner shall obtain NIMH OPP prior approval to send an alternate representative to the meeting; and

• Conduct a partner sharing activity such as a presentation during the poster sharing session, or breakout or plenary sessions (participation in the plenary and breakout sessions is by invitation only). During the partner sharing session, Outreach Partners present one or more of their organization’s mental health education and outreach activity/ies. A brief description of the poster must be submitted prior to the annual meeting for inclusion in the program book.

Additionally, Outreach Partners are encouraged to participate in ongoing educational opportunities provided by the Program throughout the year such as teleconferences and webinars.

Outreach Partners also are periodically asked to do the following:

• Prepare a brief presentation about the organization’s outreach activities and deliver it in the Program’s educational activities (i.e., teleconferences and webinars).

• Submit descriptive text and photos about the organization’s outreach and education activities for inclusion in the Program’s e-newsletter, Outreach Connection. Outreach Partners shall be asked to participate in this activity on an ad hoc basis.

• Participate in the Program’s Steering Committee. The Steering Committee is an informal working group of six (6) to nine (9) Outreach Partners which meets two

(2) to three (3) times annually via teleconference, to provide input to Program staff about Program-related activities. NIMH selects Steering Committee members from among individuals who self-nominate, and seeks geographic and organizational diversity in the make-up of the group.

• Submit descriptive text about the organization’s outreach and education activities for inclusion in Program resources such as the Partner Activity Map and the Partners-only website. Text is submitted in the Partners’ password-protected website upon receipt of award.

• Participate in dialogue with NIMH to communicate the needs, questions, and concerns of community stakeholders to ensure that the research NIMH supports will have the greatest public health impact. Historically this has occurred during the Program’s annual meeting.

Link to NIMH Resources: Outreach Partners are required to post and maintain the links listed below on their organization’s website:

• NIMH home page (http://www.nimh.nih.gov);

• NIMH Outreach Partnership Program webpage (http://www.nimh.nih.gov/outreach/partnership-program);

• NIMH Clinical Trials webpage (http://www.nimh.nih.gov/health/trials); and

• NIH Clinical Trials website (http://www.clinicaltrials.gov).

http://www.nimh.nih.gov/outreach/partnership-program http://www.nimh.nih.gov/health/trials http://www.clinicaltrials.gov/

Task 2: Statewide Dissemination, Outreach, and Education

Outreach Partner organizations are required to disseminate NIMH research findings and educational materials statewide through mental health outreach and education to the general public and a variety of targeted audiences. For the states of California, Texas, and New York, where there are two (2) Outreach Partners, dissemination activities are specific to the region of the state they are serving for the Program. Outreach Partners are required to incorporate NIMH materials and research findings into these efforts.

Additionally, Outreach Partners are expected to leverage their relationships with state, regional, and local networks (e.g., coalitions and committees), and government agencies to enhance the reach of statewide dissemination activities.

NIMH expects Outreach Partner organizations to use a variety of methods and channels on a regular basis to disseminate NIMH information and materials. Listed below are examples of methods and channels that Outreach Partner organizations shall use in their statewide dissemination efforts:

• Member/partner/affiliate listservs;

• Conferences, meetings, trainings, and support groups;

• Community events such as health fairs, exhibit booths/tables, awareness walks;

• Website and social networking sites such as Facebook and Twitter;

• Traditional and online media;

• Electronic and print newsletters/publications; and/or

• Presentations by researchers funded by NIMH.

Outreach Partners have access to the latest scientific findings, publications, and other educational materials from NIMH to carry out these activities. NIMH information and materials include:

• Publications o Print materials (http://infocenter.nimh.nih.gov/nimh/home)

NIMH print materials in bulk quantities, dependent on available inventory, will be available to Outreach Partners through the NIMH Information Resource Center. The NIMH Information Resource Center shall cover the cost of standard shipping; however, Outreach Partners will need to use their FedEx account for expedited shipping. This is an allowable expense. Print-ready files are available from NIMH to Outreach Partners who want to make additional copies of brochures.

o Electronic materials (PDF and HTML versions of NIMH Publications) (https://www.nimh.nih.gov/health/publications/index.shtml)

• Website Content and Resources o Mental Health Information (http://www.nimh.nih.gov/health/topics/index.shtml) o Director’s Messages

(https://www.nimh.nih.gov/about/director/messages/index.shtml) https://www.nimh.nih.gov/about/director/messages/index.shtml o Multimedia (http://www.nimh.nih.gov/news/media/index.shtml) o Statistics (http://www.nimh.nih.gov/health/statistics/index.shtml)

• Electronic and Interactive Tools o RSS Feeds (http://www.nimh.nih.gov/news/web-channels/index.shtml) o Widget (http://www.nimh.nih.gov/widgets/index.shtml)

• Science News (http://www.nimh.nih.gov/news/science-news/index.shtml)

• Social Media o Facebook (https://www.facebook.com/nimhgov) o Twitter (https://twitter.com/NIMHgov) Director Twitter (https://twitter.com/NIMHDirector) o YouTube (https://www.youtube.com/user/NIMHgov) o Google+ (https://plus.google.com/+NIMHgov/)

• OPP Resources o Presentations from Program’s Annual Meeting

(https://www.nimh.nih.gov/outreach/partnership-program/meetings/outreach-partnership-program-annual-meetings.shtml) o Update, a bi-weekly NIMH OPP publication that provides up-to-date scientific information, resources, calls for public input, and grant opportunities throughout the federal government (http://www.nimh.nih.gov/outreach/partnership-program/news-and-updates-from-the-program.shtml).

Listed below are the individuals and groups that shall be targeted as part of statewide dissemination, outreach, and education efforts:

• Individuals with mental illnesses and/or individuals at risk for mental illness;

• Families and/or caregivers of individuals with mental disorders;

• Mental health, primary care, and/or other health care providers; and

• General public.

In addition, at least one of the intermediary groups from the following list shall be targeted in these efforts:

• Employers;

• Schools and/or institutes for higher education;

• Professional and/or civic groups;

• Faith-based communities;

• Community mental health centers, hospitals, and/or community health clinics;

and

• Criminal justice and/or law enforcement.

https://twitter.com/NIMHgov

NIMH requires Outreach Partner organizations to address in at least one of their annual dissemination, education, and outreach activities the needs of populations that experience mental health disparities as defined by race or ethnicity, age, education or income, disability status, geographic location, risk status related to sex and gender, and among other populations identified to be at-risk for health disparities such as immigrants, and sexual and gender minorities.

Task 3: Education about Research and Study Participation

Outreach Partner organizations are required to educate the general public and a variety of audiences about:

• The role research plays in finding new ways to prevent, detect, and treat mental illness, reduce the burden of mental illness, and to bring hope to people who are affected by it most;

• The process and steps involved in clinical research participation;

• The need to increase the participation of underrepresented racial and ethnic minority groups, women, and children in research; and

• The specific opportunities for volunteer participation in research funded and conducted by NIMH and NIH.

Outreach Partners must incorporate NIMH clinical trials materials and information into these efforts. Outreach Partners also are required to maintain links on the organization’s website to the NIMH Clinical Trials webpage (http://www.nimh.nih.gov/health/trials) and the NIH Clinical Trials website (http://www.clinicaltrials.gov), as referenced in Task 1.

Listed below are the individuals and groups that shall be targeted as part of these educational efforts:

• Individuals with mental illnesses and/or individuals at risk for mental illness;

• Families and/or caregivers of individuals with mental disorders;

• Mental health, primary care, and/or other health care providers; and

• General public.

NIMH expects Outreach Partner organizations to use a variety of methods and channels on a regular basis to promote research studies and educate the public about the research process, which may include:

• Posting links and study information on their organization’s website and social media sites;

• Incorporating study information in newsletters and other publications;

• Sharing the experiences of individuals who have participated in mental health studies and their family members;

• Distributing study flyers at community events such as health fairs, conferences, etc.; and

• Inviting researcher(s) to present at annual conferences, trainings, support groups, and/ or community events.

NIMH and NIH resources that are available to use for Task 3 activities include the following:

• NIMH Clinical Trials webpage (http://www.nimh.nih.gov/health/trials);

• NIMH Join a Mental Health Research Study webpage (http://www.nimh.nih.gov/JoinAStudy);

• NIMH Twitter feed (https://twitter.com/nimhgov);

• NIH information on understanding clinical trials (http://www.clinicaltrials.gov/ct2/info/understand);

• NIH Clinical Trials website (http://www.clinicaltrials.gov);

• NIH Clinical Research Trials and You website (https://www.nih.gov/health-information/nih-clinical-research-trials-you);

• Program’s biweekly Update e-newsletter; and

• NIMH recruitment flyers for specific studies being conducted at the NIH campus in Bethesda, MD.

Outreach Partners are encouraged, where feasible, to connect with researchers who are recruiting participants for NIMH-funded studies in the Partners’ local communities and states. NIMH asks Outreach Partners, when appropriate, to inform their communities about these opportunities. Partners are asked to identify NIMH-funded clinical trials that are currently recruiting volunteers using the NIMH Clinical Trials webpage at:

http://www.nimh.nih.gov/health/trials. Partners are not required to have established relationships with researchers at the time of contract award. NIMH shall assist Partners, as requested, in identifying grantees to carry out these efforts.

C. DELIVERY OR DELIVERABLES

Progress Report: The progress reports (submitted 2 times per year) shall cover all work completed during the specified period. These reports shall be completed in an online database. Outreach Partners shall complete and submit progress reports every six months from the time of award. NIMH shall provide detailed instructions about the progress report completion and submission process one month prior to its due date.

Progress Reporting Period Progress Report Available Due Date

May 1 to October 31 November 1-30 November 30

November 1 to April 30 April 17-30 April 30

Program’s Annual Meeting: Outreach Partners shall attend the Program’s annual meeting, and participate in the partner sharing activities such as the poster, plenary, or breakout sessions. A description of the outreach and education activity/ies that will be presented during the partner sharing session shall be submitted prior to the annual http://www.nimh.nih.gov/JoinAStudy http://www.clinicaltrials.gov/ct2/info/understand meeting. NIMH shall provide the due date for the summary submission at least 60 days prior to the annual meeting.

D. CONTRACTOR EXPERIENCE REQUIREMENTS – KEY PERSONNEL

The contractor shall propose the following key personnel in their written technical proposal:

One (1) Project Manager must be assigned for the duration of the contract and shall not be replaced or removed without prior notification to the Contracting Officer. A comparable replacement must be chosen and agreed to by the NIMH Contracting Officer’s Representative. A resume must be provided for the proposed key personnel in accordance with the following key personnel qualifications:

The Project Manager who is responsible for the management of the organization’s participation in the Program, including accomplishing the tasks, ensuring that all education and outreach efforts are based on current science, and preparing contract deliverables, must have two (2) to three (3) years of experience educating the public and other audiences about mental health.