Marketing and Public Relations RFP VT20-002 Addendum 1.pdf
PDF 9 MB Posted
- Attached to
- RFP for Marketing & Public Relations Services
- Solicitation number
- RFP VT20-002
- Issued by
- Outagamie County, Wisconsin
About this file
This is an addendum to a Request for Proposals (RFP) for Marketing and Public Relations Services issued by Valley Transit in Appleton, Wisconsin. The addendum primarily consists of Valley Transit's Brand Guidelines document, which establishes the visual and communication standards that contractors must follow when developing marketing materials and initiatives. The guidelines specify mandatory design elements including the primary font (Myriad Pro) with Arial as secondary, a defined color palette consisting of two primary colors (Pantone 2758 navy blue and Pantone 361 green) and three secondary colors (90% black, white, and Pantone 144 gold), and logo usage requirements including proper spacing, orientation, and placement restrictions. The document emphasizes the importance of brand consistency across all platforms—from buses and transit centers to advertising, social media, and web presence—to increase brand recognition and perceived value among Fox Cities residents of all income levels and life stages.
The Brand Guidelines addendum reinforces Valley Transit's commitment to maintaining a professional and reliable brand image while expanding ridership. Specific prohibitions are outlined for logo usage, including restrictions against non-approved colors, font modifications, graphic effects, rotation, proportion changes, and placement on distracting backgrounds. The guidelines require a logo safe zone equivalent to the full height of the horizontal logo to preserve the logo's prominence and impact. Valley Transit's contact information is provided, with offices located at 801 S. Whitman Avenue, Appleton, Wisconsin 54914, and the Transit Center at 100 E. Washington Street, Appleton, Wisconsin 54911, with telephone contact at 920.832.5800 and web presence at myvalleytransit.com.
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Other files
| File | Type | Posted |
|---|---|---|
| RFP - Marketing Public Relations Services.pdf |
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https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fwww.mygovwatch.com&c=E,1,d3rszGGHZ3eWORL-GKqbWTxEa89x2BmgFduR176FmYTVeXbFdw3NHuXdUPKGTB_XsAvQ6CsMeCECPoIo1cQX14VjgZRDEMDpKc4fEbwmHNerZaVTjfO0vmI,&typo=1 https://vendornet.wi.gov/
VA L L E Y T R A N S I T
B R A N D G U I D E L I N E S
B R A N D G U I D E L I N E S | 2
Why Brand Guidelines Are Important
Brand guidelines define the elements that make up the Valley Transit brand and how they are used. Having brand guidelines in place dictates how Valley Transit communicates with its audience.
Consistency is important in making Valley Transit recognizable across various platforms throughout the Fox Cities. A consistent brand should have common threads that weave throughout all materials. Think everything from the buses to the Transit Center, advertising, social media and the website. When a brand’s identity is consistent and cohesive, it increases the brand’s perceived value. Since Valley Transit’s goal is to expand its ridership to Fox Cities residents of all incomes and stages of life, it is important to portray the professionalism and reliability of Valley Transit in its brand guidelines.
3 | VA L L E Y T R A N S I T
PRIMARY FONT:
Myriad Pro
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Regular | Semibold | Bold
Font Guide Valley Transit’s primary font is Myriad Pro and secondary font is Arial.
Arial
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Regular | Bold | Black
SECONDARY FONT:
Pantone 2758
CMYK: 100.93.30.30
RGB: 0.30.97
HEX: #001e61
PRIMARY COLORS:
Color Palette Valley Transit has two primary colors and three secondary colors.
Pantone 361
CMYK: 77.2.100.0
RGB: 46.177.53
HEX: #2eb135
Pantone 286
CMYK: 100.82.10.2
RGB: 0.57.166
HEX: #0039a6
SECONDARY COLORS:
90% Black
CMYK: 0.0.0.90
RGB: 65.64.66
HEX: #414042
White
CMYK: 0.0.0.0
RGB: 255.255.255
HEX: #ffffff
Pantone 144
CMYK: 0.50.100.0
RGB: 247.148.29
HEX: #f7941d
PRIMARY LOGO:
Our Logo Valley Transit’s logo is essential to its brand and it appears on most of the marketing and communication pieces. The primary logo features “Connecting the Fox Cities” tagline and utilizes both primary brand colors. The primary logo variation should be used whenever possible in order to fully represent the Valley Transit brand.
B R A N D G U I D E L I N E S | 4
STACKED LOGO: HORIZONTAL LOGO:
Logo Guidelines The Valley Transit logo and logo elements should always be used in ways that uphold the integrity of the design and maintain consistency. Vector logo files should always be used for print media.
5 | VA L L E Y T R A N S I T
Do not use non-approved colors. Do not change logo fonts.
Do not add graphic styles like drop shadows. Do not rotate or skew logo.
Do not change proportions of logo. Do not place logo on distracting backgrounds.
Logo Spacing
When an element is too close to a logo, it diminishes the logo’s importance. Please reserve an area approximately the full height of the horizontal logo, at any size, as a logo safe zone. Ideally, no other images, text, or elements should appear in this area.
Valley Transit:
801 S. Whitman Ave.
Appleton, WI 54914
Transit Center:
100 E. Washington St.
Appleton, WI 54911
For more information: 920.832.5800 | myvalleytransit.com
| Addendum 1 Questions & Answers |
| ValleyTransit_BrandGuidelines_2020 (3) |
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