Mahaffey_Theater_Facility.pdf

This document is a site map from the Engineering & Capital Improvements Department of the City of St. Petersburg, Florida, depicting the Mahaffey Theater Facility and its surrounding properties. The map illustrates the theater facility location in relation to the Dali Museum facility, Al Lang Field, and adjacent street boundaries including 1st Street, 5th Avenue South, Delmar Terrace, 4th Avenue South, and Bayshore Drive. The City of St. Petersburg is soliciting management and operation services for the Duke Energy Center for the Arts (DECA) complex, which includes the Mahaffey Theater, Center for the Arts Plaza, and adjacent properties. The Mahaffey Theater is a 2,031-seat performing arts facility equipped with a grand ballroom, VIP lounge, and restaurant, with 1,106 parking spaces available. The RFP was released on December 18, 2025, with a non-mandatory pre-proposal meeting scheduled for January 6, 2026, and written questions due by January 12, 2026. The final proposal submission deadline is February 16, 2026, at 3:00 pm. The initial contract term is five years commencing October 1, 2026, with potential for two additional one-year extension options.

Qualified vendors must demonstrate a minimum of five years' experience managing performing arts theaters or public assembly facilities. Proposals will be evaluated based on four criteria: corporate experience and capacity (28%), proposed programming and marketing plan (23%), proposed management plan (23%), and fee structure (20%). The City requires vendors to obtain comprehensive insurance coverage, including commercial general liability ($5,000,000 per occurrence), automobile liability ($1,000,000), workers' compensation, and professional liability ($1,000,000). Vendors with more than 50 full-time employees must comply with living wage requirements for contracts exceeding $200,000. The current facility operator, Big 3 Entertainment, LLC, manages the facility under an agreement expiring September 30, 2026. The City has established specific Small Business Enterprise (SBE), Minority Business Enterprise (MBE), and Women Business Enterprise (WBE) certification requirements to be evaluated as part of proposal scoring. The City emphasizes reducing operating subsidies and expects vendors to generate revenue through corporate sponsorships, ancillary services, and innovative marketing strategies. A disclaimer notes that surface parking and parking garage access may be temporarily or permanently reconfigured to accommodate Dali Museum expansion, though this would not affect the Mahaffey Theater Facility management scope.