Mahaffey_Theater_Complex_Site_Map.pdf

This is a site map document for the Mahaffey Theater Complex, prepared by the City of St. Petersburg, Florida in connection with a Request for Proposals for comprehensive management and operation services of the Duke Energy Center for the Arts (DECA) complex. The map depicts the general premises of the Mahaffey Theater and Duke Energy Center facility, with a note that the final map included in the management agreement is subject to adjustment. The DECA complex encompasses the Mahaffey Theater (a 2,031-seat performing arts facility), the Center for the Arts Plaza, and adjacent properties. The RFP was released on December 18, 2025, with a non-mandatory pre-proposal meeting scheduled for January 6, 2026, questions due by January 12, 2026, and a final proposal deadline of February 16, 2026, at 3:00 pm. The initial contract term is five years, commencing October 1, 2026, with potential for two additional one-year extensions.

Qualified vendors must demonstrate a minimum of five years' experience managing performing arts theaters or public assembly facilities. Proposals will be evaluated on four criteria: corporate experience and capacity (28%), proposed programming and marketing plan (23%), proposed management plan (23%), and fee structure (20%). Vendors must obtain comprehensive insurance coverage, including commercial general liability of $5,000,000 per occurrence, automobile liability of $1,000,000, professional liability of $1,000,000, and workers' compensation. Contracts exceeding $200,000 with more than 50 full-time employees must comply with living wage requirements. The City has established specific requirements for Small Business Enterprise (SBE), Minority Business Enterprise (MBE), and Women Business Enterprise (WBE) certifications as part of the scoring process. The incumbent operator, Big 3 Entertainment, LLC, manages the facility under an agreement expiring September 30, 2026. The Mahaffey Theater includes amenities such as a grand ballroom, VIP lounge, restaurant, and 1,106 parking spaces. While specific budget ranges are not explicitly stated, the City emphasizes reducing operating subsidies and expects vendors to generate revenue through corporate sponsorships, ancillary services, and innovative marketing strategies, with proposals required to include strategic five-year programming and marketing plans.