Mahaffey_Theater_Complex_Site_Map.pdf

This is a site map document for the Mahaffey Theater Complex, prepared by the City of St. Petersburg, Florida, in conjunction with a management services solicitation for the Duke Energy Center for the Arts (DECA). The map depicts the general premises of the Mahaffey Theater and Duke Energy Center, with a notation that the final map included in the management agreement may be subject to adjustment. The City seeks a qualified vendor to provide comprehensive management and operation services for the DECA complex, which includes the 2,031-seat Mahaffey Theater, Center for the Arts Plaza, and adjacent properties. Prospective vendors must demonstrate a minimum of five years' experience managing performing arts theaters or public assembly facilities. The RFP was released on December 18, 2025, with a non-mandatory pre-proposal meeting scheduled for January 6, 2026, and written questions due by January 12, 2026. The final proposal deadline is February 16, 2026, at 3:00 pm. The initial contract term is five years, commencing October 1, 2026, with potential for two additional one-year extensions.

The vendor will be responsible for programming, marketing, promotion, building maintenance, parking, security, and event management services. Proposal evaluation will be based on four key criteria: corporate experience and capacity (28%), proposed programming and marketing plan (23%), proposed management plan (23%), and fee structure (20%). The City emphasizes reducing operating subsidies and expects vendors to generate revenue through corporate sponsorships, ancillary services, and innovative marketing strategies. Vendors must obtain comprehensive insurance coverage, including commercial general liability ($5,000,000 per occurrence), automobile liability ($1,000,000), workers' compensation, and professional liability ($1,000,000). For contracts exceeding $200,000, vendors with more than 50 full-time employees must comply with living wage requirements. The City has established specific requirements for Small Business Enterprise (SBE), Minority Business Enterprise (MBE), and Women Business Enterprise (WBE) certifications, which will be evaluated as part of proposal scoring. The current facility operator, Big 3 Entertainment, LLC, manages the facility under an agreement expiring September 30, 2026.