Mahaffey_Theater_Complex_Site_Map.pdf

This is a site map file for the Mahaffey Theater Complex, a performing arts facility owned by the City of St. Petersburg, Florida, as part of the Duke Energy Center for the Arts (DECA). The map depicts the general premises of the Mahaffey Theater and Duke Energy Center, with a notation that the final map included in the management agreement will be subject to adjustment. The facility comprises the Mahaffey Theater (a 2,031-seat performing arts venue), the Center for the Arts Plaza, and adjacent properties requiring comprehensive management and operational services. The City released the management services solicitation on December 18, 2025, with a non-mandatory pre-proposal meeting scheduled for January 6, 2026, and written questions due by January 12, 2026. The proposal submission deadline is February 16, 2026, at 3:00 pm, submitted electronically through the City's online procurement portal. The initial contract term is five years commencing October 1, 2026, with potential for two additional one-year renewal extensions.

Qualified vendors must have a minimum of five years' experience managing performing arts theaters or public assembly facilities and must develop strategic five-year programming and marketing plans within four months of agreement execution. Evaluation criteria include corporate experience and capacity (28%), proposed programming and marketing plan (23%), proposed management plan (23%), and fee structure (20%). The incumbent operator, Big 3 Entertainment, LLC, currently manages the facility under an agreement expiring September 30, 2026. Vendors must obtain comprehensive insurance coverage, including commercial general liability ($5,000,000 per occurrence), automobile liability ($1,000,000), professional liability ($1,000,000), and workers' compensation. For contracts exceeding $200,000, vendors with more than 50 full-time employees must comply with living wage requirements. The City emphasizes reducing operating subsidies and expects vendors to generate revenue through corporate sponsorships, ancillary services, and innovative marketing strategies. Small Business Enterprise (SBE), Minority Business Enterprise (MBE), and Women Business Enterprise (WBE) certifications will be evaluated as part of proposal scoring.