KLW-2024-11 - Exhibit B - Wyoming Trademarks and Tradenames.pdf
PDF 4 MB Posted
- Attached to
- Licensed Whiskey
- Solicitation number
- KLW-2024-11
- Issued by
- Albany County, Wyoming
About this file
This document is a University of Wyoming Trademark Licensing Guidelines document for February 2024, developed in cooperation with the State of Wyoming's Secretary of State's Office. The guidelines outline detailed trademark usage rules for the University of Wyoming's protected nomenclature, logos, and design elements, including specific color standards (Brown: Pantone 476c, Gold: Pantone 123c) and protected terms such as "University of Wyoming®", "Wyoming Cowboys®", "WYO™", and "The World Needs More Cowboys™". The document provides comprehensive visual guidelines for authorized vendors and licensees, specifying how various university marks and logos can be reproduced and used.
The trademark licensing program is designed to protect and preserve the university's brand identity, with a particular focus on the iconic Bucking Horse & Rider (BH&R) trademark. Any organization wishing to produce products or provide services using these marks must enter into a formal licensing agreement and submit all designs for review and approval. The guidelines are administered through Exemplar Associates, with questions directed to support@exemplarassociates.com. The document includes multiple logo variations, design elements, and treatment options, emphasizing strict adherence to the specified color standards and prohibiting unauthorized reproduction of any university logos or marks.
View the file
Other files
| File | Type | Posted |
|---|---|---|
| KLW-2024-11 - Licensed Whiskey RFP - Final.pdf | ||
| KLW-2024-11 - Exhibit C - Proposed Sample Contract.pdf |
On GovTribe
Work with this file
- Download the original file
- Contacts named in this file
- Similar government files
- Ask GovTribe AI about this file
Text version
U N I V E R S I T Y O F W Y O M I N G
G u i d e l i n e s f o r L i c e n s e e s February 2024
Color Standards:
In cooperation and collaboration with the State of Wyoming’s Secretary of State’s O�ce, the University of Wyoming trademark licensing program protects, promotes, and preserves the UW brand, names, and marks as well as the iconic Bucking Horse & Rider (BH&R) trademark.
Any person, organization, or corporation wishing to produce a product using or containing any of these marks, or to provide a service that will use the marks, must enter into a licensing agreement that authorizes such use. Only o�cially licensed, approved vendors may produce items bearing Wyoming’s trademarks. All designs must be submitted for review and approval prior to being produced.
Location: Laramie, WY Established: 1886 Nickname: Cowboys/Cowgirls Athletic Conference: NCAA Div. I Mountain West Conference
PROTECTED NOMENCLATURE:
The University of Wyoming holds trademarks on the following words and phrases. Use of these words or phrases on licensed product is subject to the same approval process as trademarked logos.
Brown Pantone 476c
C: 53 R: 73 M: 72 G: 47 Y: 77 B: 36 K: 57
Madeira: 1130
Gold Pantone 123c
C: 0 R: 255 M: 24 G: 196 Y: 94 B: 37 K: 0
Madeira: 1024
Black
C: 0 R: 0 M: 0 G: 0 Y: 0 B: 0 K: 100
Madeira: Black
University of Wyoming®
Wyoming Cowboys®
Wyoming Cowgirls™
WYO™
UW™
UWYO™
Pokes™
The World Needs More Cowboys™
One Wyoming™
R F P K L W - 2 0 2 4 - 1 1 - L i c e n s e d W h i s k e y - E x h i b i t B
All artwork included in this guide is the property of the University of Wyoming and may not be altered under any circumstance. Use of these logos should abide by the color standards shown on page 1.
Reproduction of any University of Wyoming logos or marks without the approval of the University and Exemplar Associates is strictly prohibited. Questions? support@exemplarassociates.com
101_WYO Bucking Horse + Wordmark 101_WYO Bucking Horse + Wordmark 101_WYO Bucking Horse + Wordmark 101_WYO Bucking Horse + Wordmark 101_WYO Bucking Horse + Wordmark
102_WYO Bucking Horse 102_WYO Bucking Horse 102_WYO Bucking Horse 102_WYO Bucking Horse 102_WYO Bucking Horse
All artwork included in this guide is the property of the University of Wyoming and may not be altered under any circumstance. Use of these logos should abide by the color standards shown on page 1.
Reproduction of any University of Wyoming logos or marks without the approval of the University and Exemplar Associates is strictly prohibited. Questions? support@exemplarassociates.com
104_WYO Athletic UW
The 103_WYO Wordmarks IP code also includes all generic uses of “Wyoming” and “University of Wyoming”
104_WYO Athletic UW 104_WYO Athletic UW 104_WYO Athletic UW 104_WYO Athletic UW
105_WYO Athletic W 105_WYO Athletic W 105_WYO Athletic W 105_WYO Athletic W 105_WYO Athletic W
103_WYO Wordmarks 103_WYO Wordmarks Script
All artwork included in this guide is the property of the University of Wyoming and may not be altered under any circumstance. Use of these logos should abide by the color standards shown on page 1.
Reproduction of any University of Wyoming logos or marks without the approval of the University and Exemplar Associates is strictly prohibited. Questions? support@exemplarassociates.com
106_WYO Pistol Pete 106_WYO Pistol Pete_Head
Alternative Design Elements & Treatments
107_WYO Helmet
All artwork included in this guide is the property of the University of Wyoming and may not be altered under any circumstance. Use of these logos should abide by the color standards shown on page 1.
Reproduction of any University of Wyoming logos or marks without the approval of the University and Exemplar Associates is strictly prohibited. Questions? support@exemplarassociates.com
109_WYO Seal
108_WYO Signature
110_WYO TWNMC
2-line
1-line
Stacked Abbreviated
File details come from the government source that posted it. Updated .