ITN_GRM260862_Development_of_Catalytic_Opportunity_Site_Lot_5_Downtown_Ocala__Exhibit_L__Urban_3_Analysis.pdf

This is an exhibit document prepared for the City of Ocala, Florida's Invitation to Negotiate (ITN #GRM/260862) for the development of a catalytic opportunity site located at Lot #5 in Downtown Ocala. The exhibit, titled "2024 Urban 3 Analysis - Economics of Community Design," provides economic and design analysis to support the development opportunity. The property is situated within the Downtown Community Redevelopment Area (CRA) and is identified in the Midtown Master Plan (2017) as having high catalytic impact potential due to its proximity to key downtown and midtown amenities, including the Downtown Square, a future hotel, the Osceola Trak, and the Marion County Courts Complex. The City seeks qualified developers, builders, partnerships, and agencies to construct a mixed-use development that must include residential units and may incorporate retail, restaurant, office, or cultural components.

The exhibit directs users to access the full Urban 3 presentation through a provided link, which contains the detailed economic analysis and community design principles applicable to the project. The referenced presentation serves as supporting guidance for proposers and their architects to inform practical development solutions that align with the mixed-use design principles outlined in the Midtown Master Plan. Additional studies commissioned by the City examining desired development potential for Midtown and Downtown properties are referenced as resources for proposers preparing their responses to this opportunity.