ITN 25-02 Schedule Update.pdf

This is a procurement schedule document for Leon County, Florida, through the Florida Prepaid College Board, outlining the timeline for Invitation to Negotiate (ITN) 25-02 for advertising, digital marketing, partnerships, and public relations services. The ITN seeks comprehensive communication services divided into two components: (1) Advertising and Creative Services, Digital Marketing, and Social Media Services, and (2) Public Relations, Partnerships and Events. Responses are due January 22, 2026, at 12:00 PM (ET), with written requests for clarification due by December 4, 2025, at 12:00 PM (ET). The response opening is scheduled for January 22, 2026, at 2:00 PM (ET), followed by evaluator scoring validation on March 11, 2026. Award notices are anticipated between April and June 2026, with an anticipated contract effective date of June through July 2026. The initial contract term runs from 2026 through 2029, with potential for three additional one-year extensions, making the maximum contract duration approximately six years.

Respondents must meet strict qualifications, including a minimum of five years of experience in the financial services industry, an active Florida business presence, and either $15 million in annual billings for advertising services or $5 million for public relations services. The procurement will award contracts to up to two firms, evaluated on a 1,000-point scale covering organizational and strategic experience (400 points), work examples (400 points), and pricing schedule (200 points). Combined annual marketing budgets for the programs range from $22.5 million to $28.5 million, structured as retainer-based fees for core activities with additional passthrough or hourly rates for project-based work. The contract includes provisions for monthly invoicing with Board approval for expenses and potential withholding of up to 50 percent of invoices for nonperformance. Subcontractors require prior written Board approval, and broadcast media and print production charges must be supported by competitive bids from at least two companies unless otherwise approved. No explicit set-aside designations for disadvantaged enterprises are specified.