ITN 25-02 Notice of ITN Opening_01.22.26.pdf

This is a Notice of Invitation to Negotiate (ITN) Opening issued by the Florida Prepaid College Board for comprehensive advertising, digital marketing, partnerships, and public relations services. The ITN 25-02 solicitation covers services for the Florida Prepaid College Board, ABLE United, and the Stanley G. Tate Florida Prepaid College Foundation. The procurement is divided into two primary components: (1) Advertising and Creative Services, Digital Marketing, and Social Media Services, and (2) Public Relations, Partnerships, and Events. Respondents must submit full written responses by January 15, 2026, at 12:00 PM (ET), with a clarification deadline of December 4, 2025, at 12:00 PM (ET). The public opening of all responses will occur on Thursday, January 22, 2026, at 2:00 PM ET via Microsoft Teams. The resulting contract will have an initial three-year term from 2026 through 2029, with the potential for three additional one-year extensions. Current contracts expire on June 30, 2026.

Respondents must meet specific qualifications, including a minimum of five years of experience in the financial services industry, an active Florida business presence, and financial thresholds of either $15 million in annual billings for advertising services or $5 million for public relations services. Work examples must be provided from January 1, 2022, onward. Evaluation will utilize a 1,000-point scoring system based on organizational and strategic experience (400 points), work examples (400 points), and pricing schedule (200 points), with up to five respondents selected for the shortlist. The Board intends to award contracts to up to two firms. Combined annual marketing budgets for the programs range from $22.5 million to $28.5 million, with services structured as retainer-based fees for core activities and additional passthrough or hourly rates for project-based work. The solicitation does not specify set-aside designations for disadvantaged enterprises. Contractors must provide a designated Contract Manager attending quarterly Board meetings, monthly conference calls, and executive leadership meetings. Monthly invoicing is required with Board approval for expense incurrals, and the Board may withhold up to 50 percent of invoices for nonperformance. Subcontractors require prior written Board approval, and broadcast media and print production charges must be supported by competitive bids from at least two companies unless otherwise approved.