ITN 25-02 Schedule Update.pdf

This is a procurement timeline document for Invitation to Negotiate (ITN) 25-02 issued by Leon County, Florida, through the Florida Prepaid College Board for comprehensive advertising, digital marketing, partnerships, and public relations services. The solicitation encompasses two primary service components: (1) Advertising and Creative Services, Digital Marketing, and Social Media Services, and (2) Public Relations, Partnerships, and Events, with services to be provided for the Florida Prepaid College Board, ABLE United, and the Florida Prepaid College Foundation. The written request for clarification deadline is December 4, 2025, at 12:00 PM (ET), with responses due January 22, 2026, at 12:00 PM (ET). The response opening is scheduled for January 22, 2026, at 2:00 PM (ET), followed by evaluator scoring validation on March 11, 2026. The negotiation period extends from March through May 2026, with the notice of intended award anticipated between April and June 2026. The anticipated contract effective date is June through July 2026, with an initial three-year term through 2029 and potential for three additional one-year extensions.

Respondents must meet minimum qualifications including five years of experience in the financial services industry, an active Florida business presence, and annual billings of at least $15 million for advertising services or $5 million for public relations services. Evaluation will be conducted on a 1,000-point scale comprising organizational and strategic experience (400 points), work examples (400 points), and pricing schedule (200 points). Up to two firms will be selected for award, with retainer-based fees proposed for core activities and additional passthrough or hourly rates for project-based work. The combined marketing budgets for the three entities range from $22.5 million to $28.5 million annually. Selected contractors must designate a Contract Manager to attend quarterly Board meetings, participate in monthly conference calls, and meet with executive leadership. The Board may withhold up to 50 percent of invoices for nonperformance, and all subcontractors require prior written Board approval. Broadcast media and print production charges must be supported by competitive bids from at least two companies unless otherwise approved by the Board.