ITN 25-02 Notice of Validation Meeting UPDATE.pdf

This is a Notice of Meeting for a validation hearing issued by the Florida Prepaid College Board regarding Invitation to Negotiate (ITN) 25-02 for advertising, digital marketing, partnerships, and public relations services. The meeting will be held on Thursday, March 12, 2026, at 1:00 PM ET via Microsoft Teams and is open to all interested parties. The purpose of the meeting is to validate the Evaluators' recommendation to advance responsive proposals to the Negotiation Phase for comprehensive communication services supporting the Florida Prepaid College Board, the Stanley G. Tate Florida Prepaid College Foundation, and ABLE United. The ITN solicitation encompasses two primary service components: (1) Advertising and Creative Services, Digital Marketing, and Social Media Services, and (2) Public Relations, Partnerships, and Events. Responses were due January 15, 2026, at 12:00 PM ET, and the Board intends to award contracts to up to two firms with an initial three-year term from 2026 through 2029, plus three potential one-year extensions. Monthly invoicing and quarterly Board meetings with designated Contract Managers are required under the contract structure.

The procurement does not specify explicit set-aside designations or restrictions for disadvantaged enterprises. Respondents must demonstrate a minimum of five years of experience in the financial services industry, maintain an active Florida business presence, and meet specific financial thresholds of $15 million in annual billings for advertising services or $5 million for public relations services. The evaluation will utilize a 1,000-point system weighted across organizational and strategic experience (400 points), work examples (400 points), and pricing schedule (200 points). The combined marketing budgets for the programs range from $22.5 million to $28.5 million annually, with services structured as retainer-based fees for core activities and additional passthrough or hourly rates for project-based work. Subcontractors require prior written Board approval, and broadcast media and print production charges must be supported by competitive bids from at least two companies unless otherwise approved. Interested parties may contact the ITN Administrator at ITNinfo.Prepaid@MyFloridaPrepaid.com for agenda details or to request special accommodations for the meeting.