ITN 25-02 Notice of ITN Opening_01.22.26.pdf

This is a Notice of Invitation to Negotiate (ITN) Opening issued by the Florida Prepaid College Board for comprehensive advertising, digital marketing, partnerships, and public relations services. The public opening meeting is scheduled for Thursday, January 22, 2026, at 2:00 PM ET via Microsoft Teams. The ITN 25-02 solicitation encompasses two primary service components: (1) Advertising and Creative Services, Digital Marketing, and Social Media Services, and (2) Public Relations, Partnerships, and Events. Respondents must submit written requests for clarification by December 4, 2025, at 12:00 PM ET, with full responses due January 15, 2026, at 12:00 PM ET. The Board intends to award contracts to up to two firms with an initial three-year term from 2026 through 2029, with the potential for three additional one-year extensions. Services are structured as retainer-based fees for core activities with additional project-based work available on a passthrough or hourly rate basis.

Respondents must demonstrate a minimum of five years of experience in the financial services industry, maintain an active Florida business presence, and meet specific financial thresholds of $15 million in annual billings for advertising services or $5 million for public relations services. Evaluation will be conducted using a 1,000-point system comprising organizational and strategic experience (400 points), work examples (400 points), and pricing schedule (200 points). The combined marketing budgets for all programs range from $22.5 million to $28.5 million annually. Broadcast media and print production charges must be supported by competitive bids from at least two companies unless otherwise approved. The Board retains the right to withhold up to 50 percent of invoices for nonperformance, and all subcontractors require prior written Board approval. A designated Contract Manager from the selected firm(s) must attend quarterly Board meetings, participate in monthly conference calls, and meet with executive leadership.