ITN 25-02 Memo_Schedule Update_12.09.25.pdf

This memorandum from the Florida Prepaid College Board updates the procurement schedule for Invitation to Negotiate (ITN) 25-02, which solicits comprehensive advertising, digital marketing, partnerships, and public relations services. The ITN is divided into two primary components: (1) Advertising and Creative Services, Digital Marketing, and Social Media Services, and (2) Public Relations, Partnerships, and Events. Due to a high volume of clarification questions, the Written Request for Clarification Response Date has been extended from December 11, 2025, to December 18, 2025, and the Response Deadline has been extended to January 22, 2026, at 12:00 PM (ET). The Board intends to award contracts to up to two firms with an initial three-year contract term from 2026 through 2029 and the potential for three additional one-year extensions. Evaluation will be conducted using a 1,000-point system across organizational and strategic experience (400 points), work examples (400 points), and pricing schedule (200 points), with up to five respondents selected for the shortlist.

Respondents must possess a minimum of five years of experience in the financial services industry, maintain an active Florida business presence, and meet specific financial thresholds of $15 million in annual billings for advertising services or $5 million for public relations services. The combined marketing budgets for the Prepaid/Investment, ABLE United, and Foundation programs range from $22.5 million to $28.5 million annually, with services structured as retainer-based fees for core activities and additional passthrough or hourly rates for project-based work. Contractors must provide a designated Contract Manager who will attend quarterly Board meetings and participate in monthly conference calls. The contract includes provisions for monthly invoicing, Board approval for expense incurrals, and potential withholding of up to 50 percent of invoices for nonperformance. The Board's current contracts expire on June 30, 2026, and the procurement does not specify explicit set-aside designations or restrictions for disadvantaged enterprises.