ITN 25-02 Memo_Schedule Update_12.09.25.pdf

This memorandum from the Florida Prepaid College Board announces schedule updates to Invitation to Negotiate (ITN) 25-02 for advertising, digital marketing, partnerships, and public relations services. The procurement encompasses two primary components: (1) Advertising and Creative Services, Digital Marketing, and Social Media Services, and (2) Public Relations, Partnerships, and Events. The Board originally scheduled the written request for clarification response date for December 11, 2025, and the final response deadline for January 15, 2026; however, due to the high volume of questions received, these dates have been revised. The new Written Request for Clarification Response Date is December 18, 2025, and the Response Deadline has been extended to January 22, 2026, at 12:00 PM (ET). The contract term will run from 2026 through 2029, with potential for three additional one-year extensions, and the Board intends to award contracts to up to two firms selected from a shortlist of up to five respondents.

Respondents must demonstrate a minimum of five years of experience in the financial services industry, maintain an active Florida business presence, and meet specific financial thresholds of $15 million in annual billings for advertising services or $5 million for public relations services. The evaluation will utilize a 1,000-point scoring system based on organizational and strategic experience (400 points), work examples (400 points), and pricing schedule (200 points). The combined annual marketing budgets for the Prepaid/Investment, ABLE United, and Foundation programs range from $22.5 million to $28.5 million, with compensation structured as retainer-based fees for core activities supplemented by additional passthrough or hourly rates for project-based work. Services are scheduled to commence upon the expiration of the Board's current contracts on June 30, 2026, and specific services will be mutually agreed upon and formally documented in the resulting contract(s).