Integrated Communications and Digital Adoption PWS.docx

Performance Work Statement Integrated Communications/Digital Adoption

Contract Number: TBD

August 2025

Prepared by:

DEFENSE THREAT REDUCTION AGENCY

8725 JOHN J. KINGMAN ROAD, STOP 6201

FORT BELVOIR, VA 22060-6201

INTRODUCTION

Integrated communications is an effective management tool that involves focused planning, strategizing, and messaging to coordinate messages across all communications channels to achieve desired organizational goals. The Defense Threat Reduction Agency (DTRA) has a requirement for integrated communications support to assist the implementation and adoption of new technologies and digital mandates across the Agency’s workforce through implementation plans and messages that are easily understandable by stakeholders and clearly traceable to DTRA’s mission support activities.

Mission DTRA’s mission is to provide cross-cutting solutions to enable the DoD, the United States Government, and international partners to deter strategic attack against the United States and its allies; prevent, reduce, and counter weapons of mass destruction (WMD) emerging threats; and prevail against WMD-armed adversaries in crisis and conflict. Within DTRA, the Information Management and Technology (IT) Directorate’s (ITD) mission is to provide enabling and secure technologies, applications, and services anywhere and anytime to its workforce, mission partners, and external customers to effectively deliver relevant data, information, and situational awareness to successfully perform the counter WMD and emerging threats mission.

Background Government mandates and oversight requirements continue to manifest and evolve, requiring constant communications and messaging within the workforce as well as external stakeholders to ensure cohesive application and adoption. Rapid changes in technology drive rapid increases in efficiency and efficacy but simultaneously necessitate integrated communications to translate complex technical information for non-technical audiences to foster adoption at speed and scale.

In accordance with SECDEF guidance, DTRA is undergoing significant reforms to modernize infrastructure, eliminate technical debt, improve software development practices, adopt DoD-provided enterprise services, enhance cybersecurity, and streamline governance for data, systems, applications, and organizations.

Scope This Performance Work Statement (PWS) entails integrated communications facilitation, planning, development, and dissemination at all levels of operations, from the tactical technical project-team to strategic leadership of the Agency. Accordingly, this includes facilitation and development of specialized communications focused on synchronizing efforts within groups of highly technical individuals, developing communication to assist the rollout of new technologies to non-technical users, and technical stakeholder and leadership engagement to drive change, technical or otherwise, through the Agency.

tasks & Requirements Planning The contractor shall leverage and apply, where applicable, lessons learned and successful communications strategies from other DoD initiatives.

The contractor shall facilitate engagements with DTRA leadership, customer representatives, and other designated parties to define goals, objectives, and desired outcomes.

The contractor shall be knowledgeable about major DoD initiatives, mandates, directives, and publications (ZeroTrust, Artificial Intelligence, DevSecOps, software factories, etc.) in order to facilitate strategic communications activities focused on driving change in alignment with SECDEF strategy and intent.

The contractor shall have the ability to facilitate both strategic and technical planning activities with DTRA engineers, software developers, data scientists, and technical and mission personnel to capture and distill technical or mission-specific initiatives into meaningful narratives for DTRA internal customers and external mission partners.

Development The contractor shall produce multi-media methods of graphical representation to articulate clear, concise, and customer-relevant communications products (CDRL A001).

The contractor shall collaborate, as directed, with subject matter experts (SME) across domains (combat support, cybersecurity, cloud, data, etc.) to translate high-level technical concepts, systems, and processes into accessible language tailored for a non-technical workforce.

The contractor shall design and produce visual aids (infographics, explainer videos, interactive dashboards, slide decks, etc.) that explain IT systems, services, and initiatives into engaging, mission-focused narratives (CDRL A001).

The contractor shall support workforce education through the creation of toolkits, guides, FAQs, and training materials that explain IT capabilities, systems, and processes (CDRL A001).

The contractor shall ensure all materials are Section 508 compliant and suitable for dissemination across multiple platforms.

Communications, Outreach, and Delivery The contractor shall develop integrated communications solutions, including technical adoption strategies, technical narratives, change communications, and end-user products that help the workforce understand and adopt a new technology or capability. (CDRL A001).

The contractor shall facilitate and coordinate integrated communications efforts with internal and external Agency stakeholders to ensure consistent messaging from the strategic to tactical levels across the DTRA and its partners.

The contractor shall facilitate workshops, briefings, webinars, and other multi-media approaches to plan key initiatives and promote understanding of their operational relevance.

The contractor shall support leadership briefings, town halls, off-site events, and other strategic collaboration activities between DTRA and its interagency partners.

Reporting and Performance The contractor shall monitor and evaluate communication effectiveness through feedback mechanisms and performance metrics.

The contractor shall provide updates and reports to leadership on communication outcomes and recommendations for improvement (CDRL A002).

The contractor shall submit a monthly report that summarizes accomplishments for the month, upcoming activities and travel, issues, contract financial data (ceiling, funded, expended, etc.), and estimate at completion (CDRL A003).

Place of Performance & Travel Place of Performance The place of performance is the Defense Threat Reduction Center, 8725 John J. Kingman Road, Fort Belvoir, VA 22060. Contractor personnel may work at an alternate location using Government Furnished Equipment (GFE) with written COR approval.

Travel The contractor may be required to travel within the National Capital Region and to CONUS and OCONUS destinations based on Agency requirements. The contractor shall provide a detailed estimate of any travel in advance to the COR via directed means prior to incurring any expenses and prior to any departure. Travel costs shall not exceed on a daily basis the maximum per diem rates in effect at the time of travel as set forth in the Joint Federal Travel Regulation.

Security Employees performing services on this contract have the potential to access classified systems up to TS/SCI (JWICS) as a normal requirement in the performance of their duties. Contractor personnel working on this contract shall possess and be able to maintain a TOP SECRET with SCI eligibility based on a Tier 5 investigation.

The contractor shall have a Top Secret Facility Clearance at proposal submission. The contractor shall hold and maintain the level of facility clearance for the life of the contract. The overarching security requirements and contractor access to classified information is specified in the DD Form 254.

The final DD Form 254, Contract Security Classification Specification, will be incorporated into the award document. The contractor’s Facility Security Officer (FSO) shall report in writing to the KO any changes in the contractor’s security status throughout the contract period of performance. Physical, personnel, information, and operational security measures are part of the security specifications as outlined in the DD Form 254 and Sensitive Compartmented Information (SCI) addendum. The Government reserves the right to direct any contractor employee to be removed for performance, directly or indirectly, whenever there is probable cause to believe that such action is warranted in the interest of national security. All contractor personnel shall be properly cleared to the TS/SCI level and be able to attain commensurate read-on/access unless otherwise agreed to by both the COR and the contractor Program Manager.

Prior to assignment of contractor employees under this contract, the contractor’s FSO shall submit Personnel (Security) Clearance (PCL) validation through use of a Visit Authorization Request (VAR) for each employee, in accordance with 32 CFR Part 17, National Industrial Security Program Operating Manual (NISPOM) to the designated security representative. Changes in PCL status of contractor employees shall be forwarded in writing to the KO, COR, and the designated security representative.

Subcontractors shall comply with the same security requirements as the contractor. The contractor shall issue DD Form 254s to each subcontractor reflecting the same security requirements applicable to the prime contract. The contractor shall also sponsor subcontractor(s) for a Facility (Security) Clearance (FCL) and associated PCL(s) required in accordance with the DD Form 254.

Access and General Protection/Security Policy and Procedures: The contractor and all associated subcontractor employees shall comply with applicable installation, facility, and area commander installation/facility access and local security policies and procedures (provided by Government representative). The contractor shall also provide all information required for background checks to meet installation access requirements to be accomplished by installation Provost Marshal Office, Director of Emergency Services or Security Office. Lost or stolen IDs or badges shall be verbally reported immediately and followed up in writing within 24 hours of the incident to the DTRA COR. In addition to the changes otherwise authorized by the terms and conditions of this contract, should the Force Protection Condition (FPCON) at any individual facility or installation change, the Government may require changes in contractor security matters or processes.

Handling of Access to Classified Information The Contractor shall comply with 32 CFR Part 117 (NISPOM Rule) that replaced the DoD 5220.22. FAR 52.204-2:

1) This clause applies to the extent that this contract involves access to information classified “Confidential,” “Secret,” or “Top Secret.”

2) The contractor shall comply with:

a) The Security Agreement DD Form 441), including the National Industrial Security Program Operating Manual (32 CFR part 117); and

b) Any revisions to that manual, notice of which has been furnished to the contractor.

3) If, subsequent to the date of this contract, the security classification or security requirements under this contract are changed by the Government and if the changes cause an increase or decrease in security costs or otherwise affect any other term or condition of this contract, the contract shall be subject to an equitable adjustment as if the changes were directed under the Changes clause of this contract.

4) The contractor agrees to insert terms that conform substantially to the language of this clause, including this paragraph but excluding any reference to the Changes clause of this contract, in all subcontracts under this contract that involve access to classified information.

The contractor’s employees performing work under this contract shall be U.S. citizens and be granted appropriate security clearances based on the need for access to specific classified information.

Government Furnished Property, Equipment, or Material (GFP/GFE/GFM) The Government will provide office space, desks, computers, and use of telephone, copiers, paper, and other administrative materials on-site for personnel assigned to this contract. DTRA may also provide Government equipment to the contractor for use offsite. The contractor shall comply with the contract clauses for accountability of Government Property in the possession of contractors. The contractor shall submit a Master Government Property List (MGPL) monthly per CDRL A004. The MGPL shall include all equipment/property provided to the contractor, including equipment transferred between projects, broken, and obsolete equipment.

Deliverables In support of the requirements in this PWS, the contractor will develop and deliver reports, briefings, analyses, recommendations, plans, etc. in various forms and media (electronic, paper, audio, video, etc.). The specific format for each deliverable shall be at the contractor’s discretion unless specified by the Government Program Manager or Contracting Officer’s Representative.

· Infographics, Explainer Videos, Visual Sound Bites, Interactive Dashboards

· Lessons learned and recommendations for improvement

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