IFB_C5613290-D_-_Exhibit_B-1_Rate_Sheet.xls

This is a rate sheet exhibit (Exhibit B-1) for an Invitation for Bid (IFB C5613290-D) issued by the California Department of Corrections and Rehabilitation for Correctional Peace Officer Programmatic Marketing services. The scope of work encompasses comprehensive marketing and recruitment campaign development for correctional peace officer positions, including project management, campaign market research, creative production, video development, advertising campaign management, virtual career fairs, and mixed media advertisement creation. The contract requires bidders to provide personnel services across 13 distinct line items covering project management hours ranging from 40 to 500 hours per task, along with direct marketing costs and platform expenses. All highlighted cells in the rate sheet must be completed by bidders, and failure to provide dollar amounts for any item may result in bid rejection.

The total contract amount is $1,400,000.00, with $1,400,000.00 allocated for direct marketing costs and $0.00 for the email/text messaging platform. Bidders must submit hourly rates for all personnel services line items, with the understanding that any line item bid at $0.00 will be performed at no cost to the State. The contractor bears sole responsibility for all subcontracted or media buy invoices and must include all travel expenses within their proposed rates. Any alterations or modifications to the rate sheet may result in bid disqualification. The contract structure emphasizes the State's requirement for comprehensive service delivery across marketing, creative production, and campaign management functions as part of the officer recruitment initiative.