H9821022R0022 Amend 0001 QA.pdf

AMENDMENT OF SOLICITATION/MODIFICATION OF CONTRACT

Except as provided herein, all terms and conditions of the document referenced in Item 9A or 10A, as heretofore changed, remains unchanged and in full force and effect.

15A. NAME AND TITLE OF SIGNER (Type or print)

30-105-04EXCEPTION TO SF 30

APPROVED BY OIRM 11-84

STANDARD FORM 30 (Rev. 10-83)

Prescribed by GSA

FAR (48 CFR) 53.243

The purpose of this Amendment is to:

1. Publish Questions and Answ ers (Enclosure 3), and

2. Extend the response due date to 22 December 2022.

No other changes are made under this amendment.

1. CONTRACT ID CODE PAGE OF PAGES

Y 1 71

16A. NAME AND TITLE OF CONTRACTING OFFICER (Type or print)

16C. DATE SIGNED

BY 09-Dec-2022

16B. UNITED STATES OF AMERICA15C. DATE SIGNED15B. CONTRACTOR/OFFEROR

(Signature of Contracting Officer)(Signature of person authorized to sign)

8. NAME AND ADDRESS OF CONTRACTOR (No., Street, County, State and Zip Code) X H9821022R0022

X 9B. DATED (SEE ITEM 11)

16-Nov-2022

10B. DATED (SEE ITEM 13)

9A. AMENDMENT OF SOLICITATION NO.

11. THIS ITEM ONLY APPLIES TO AMENDMENTS OF SOLICITATIONS

X The above numbered solicitation is amended as set forth in Item 14. The hour and date specified for receipt of Offer X is extended, is not extended.

Offer must acknowledge receipt of this amendment prior to the hour and date specified in the solicitation or as amended by one of the following methods:

(a) By completing Items 8 and 15, and returning copies of the amendment; (b) By acknowledging receipt of this amendment on each copy of the offer submitted;

or (c) By separate letter or telegram which includes a reference to the solicitation and amendment numbers. FAILURE OF YOUR ACKNOWLEDGMENT TO BE

RECEIVED AT THE PLACE DESIGNATED FOR THE RECEIPT OF OFFERS PRIOR TO THE HOUR AND DATE SPECIFIED MAY RESULT IN

REJECTION OF YOUR OFFER. If by virtue of this amendment you desire to change an offer already submitted, such change may be made by telegram or letter, provided each telegram or letter makes reference to the solicitation and this amendment, and is received prior to the opening hour and date specified.

12. ACCOUNTING AND APPROPRIATION DATA (If required)

13. THIS ITEM APPLIES ONLY TO MODIFICATIONS OF CONTRACTS/ORDERS.

IT MODIFIES THE CONTRACT/ORDER NO. AS DESCRIBED IN ITEM 14.

A. THIS CHANGE ORDER IS ISSUED PURSUANT TO: (Specify authority) THE CHANGES SET FORTH IN ITEM 14 ARE MADE IN THE

CONTRACT ORDER NO. IN ITEM 10A.

B. THE ABOVE NUMBERED CONTRACT/ORDER IS MODIFIED TO REFLECT THE ADMINISTRATIVE CHANGES (such as changes in paying office, appropriation date, etc.) SET FORTH IN ITEM 14, PURSUANT TO THE AUTHORITY OF FAR 43.103(B).

C. THIS SUPPLEMENTAL AGREEMENT IS ENTERED INTO PURSUANT TO AUTHORITY OF:

D. OTHER (Specify type of modification and authority)

E. IMPORTANT: Contractor is not, is required to sign this document and return copies to the issuing office.

14. DESCRIPTION OF AMENDMENT/MODIFICATION (Organized by UCF section headings, including solicitation/contract subject matter where feasible.)

10A. MOD. OF CONTRACT/ORDER NO.

2. AMENDMENT/MODIFICATION NO. 5. PROJECT NO.(If applicable)

6. ISSUED BY

3. EFFECTIVE DATE

09-Dec-2022

CODE

DEFENSE HUMAN RESOURCES ACTIVITY

4800 MARK CENTER DRIVE,

SUITE 03E25

ALEXANDRIA VA 22350-4000

H98210 7. ADMINISTERED BY (If other than item 6)

4. REQUISITION/PURCHASE REQ. NO.

CODE

See Item 6

FACILITY CODECODE

EMAIL:TEL:

H9821022R0022

SECTION SF 30 BLOCK 14 CONTINUATION PAGE

SUMMARY OF CHANGES

SECTION SF 1449 - CONTINUATION SHEET

SOLICITATION/CONTRACT FORM

The required response date/time has changed from 16-Dec-2022 12:00 PM to 22-Dec-2022 12:00 PM.

The following have been added by full text:

ENCLOSURE 3 Q&AS

Solicitation H9821022R0022 Questions and Answers

9 December 2022

PWS 1 INTRODUCTION

1.1 The DPFSO within the Defense Service Support Center Directorate requires a comprehensive fulfillment and fully integrated advertising and marketing service to support the Computer/Electronics Accommodations Program (CAP); Employer Support of the Guard and Reserve (ESGR); Federal Voting Assistance Program (FVAP); and the Military to Civilian Transition Office’s (MCTO) which includes Yellow Ribbon Reintegration Program (YRRP).

Q1: Does the government expect to increase the number of supported directorates during the contract periods of performance?

Q1. GOVT RESPONSE:

The quantity of known directorates are as stated.

PWS 4 REQUIREMENTS

4.1.3.1 Maintain adequate warehouse square footage dedicated to supply, warehousing, and inventory management of PIL product items.

Q2: What is the approximate warehouse square footage required for storage of PIL items and trade show displays?

Q2. GOVT RESPONSE:

The required warehouse space should be commensurate for storage of the stated PIL inventory levels.

4.7. The contractor must support all 54 State/Territory ESGR Committees with one distribution area in each State/ Territory with the exceptions of California, New York and Texas, which will have two distribution areas.

Q3: Will the distribution of Patriot Awards need to be segmented within any given state(s)? If yes, please specify the requirements.

Q3. GOVT RESPONSE:

The COR will provide a list of designated ESGR Representatives to receive the Patriot Awards, which may be segmented by zip code.

4.7.2 Provide up to eight additional tailored awards requiring the direction and approval of the government; design, create and provide certificates and awards, as well as padded padfolio, for

DPFSO.

Q4: Will any of the potential “eight additional tailored awards” require any form of automation or integration with a government system?

Q4. GOVT RESPONSE:

No automation or integration with a government system will be required for the “up to eight additional tailored awards.” These are expected to be one time limited production.

Q5: Will any of the potential “eight additional tailored awards” require production at scale such as the Patriot Awards (PWS 4.7)?

Q5. GOVT RESPONSE:

These are expected to be one time limited production.

PWS 7 CONTRACTOR TRAVEL

7.1 Occasional travel is required. All travel shall be approved in advance by the COR or CO.

Contractor travel reimbursement claims shall include applicable documentation to support actual costs incurred (e.g. airfare and hotel/lodging receipts). No fee or G&A shall be applied to travel costs; only actual costs will be reimbursed. Failure to provide appropriate documentation may result in a loss of reimbursement of travel expenses. (pg. 22)

Q6: Will the government set an NTE price for travel, or should it be estimated and included in CLIN 0004.

Q6. GOVT RESPONSE:

Yes, the government will establish a NTE for the travel CLINs. Offerors should not proposed a price under CLINs X004.

PWS 8 SECURITY

8.2 - Cybersecurity requirements apply to all contractor that have Information Technology (IT) systems or applications that receives, processes, ordering systems, displays, or transmits DoD information. Contractor will ensure IT systems or application will be acquired, configured, operated, maintained, and disposed of consistent with applicable DoD cybersecurity policies, standards, and architectures.

Q7. If the government’s required security and functional requirements change over the performance period. Will the offeror be permitted to submit a request for contract modification to account for any increased LOE and cost?

Q7. GOVT RESPONSE:

The Government does not anticipate cybersecurity policy, standard, or architecture changes that will significantly impact the performance of these requirements.

8.3 - All Cybersecurity designated positions shall be Non-Sensitive positions for UNCLASSIFIED IT Level I access, as determined by the Government per position responsibilities. The contractor shall assure that individuals assigned to the positions of this contract, as determined by the Government, have completed the designated Tier BI or equivalent according to the Defense Counterintelligence and Security Agency (DCSA) and The Office of Personnel Management (OPM) investigative alignment.

Q8: When will the government determine the contract positions as IT Level II or Level I?

Q8. GOVT RESPONSE:

PWS Section 8.3 revised to clarify intent.

Q9: Does the IT level designation apply to ALL contractor personnel assigned to the contract or only personnel assigned to Cybersecurity roles per DoD 8570.01- M.

Q9. GOVT RESPONSE:

IT level designation apply only to personnel assigned to Cybersecurity roles per DoD 8570.01-M.

8.3.8 - Contractor personnel with Tier background investigation who are assigned to perform work under this contract shall be suitable to obtain a DoD Credential, also known as the Common Access Card (CAC).

Q10: Do all contractor personnel require a CAC, or is this requirement limited to persons with access to DoD information systems?

Q10. GOVT RESPONSE:

Common Access Cards will be limited to personnel requiring access to DoD information systems.

8.5.1 The Contractor shall allow access only to those employees who need the sensitive information to perform services under this contract and agrees that sensitive information shall be used solely for the purpose of performing services under this contract. The Contractor shall ensure that its employees will not discuss, divulge or disclose any such sensitive information to any person or entity except those persons within the Contractor’s organization directly concerned with the performance of the contract.

Q11: Will the government identify the “Sensitive Information” before sharing the information with the contractor (e.g., markings)?

Q.11. GOVT RESPONSE:

Yes, the Government will appropriately mark all “Sensitive Information” prior to dissemination to the contractor.

Q12: Does a contractor-defined Non-Disclosure Agreement (NDA) meet the intent of this requirement, or will contractor personnel be expected to complete a DoD-issued NDA (e.g., SF312 or similar)?

Q12. GOVT RESPONSE:

A contractor-defined Non-Disclosure Agreement (NDA) will meet the intent of this requirement.

8.6 Position of Trust Requirements. The Defense Counterintelligence and Security Agency (DCSA) and The Office of Personnel Management (OPM) offers Tier background investigations (BI), Tier-1 (T1), Tier-2 (T2), Tier-3 (T3), Tier-4 (T4), and Tier-5 (T5) for Position of Trust (POT) determination. The T5 being the most stringent investigation and T1 being the least stringent.

The Government is responsible for the cost of POT or sponsor a DoD-determined equivalent background check for UNCLASSIFIED access. A BI equivalency will be according to the investigative alignments offered by the Office of Personnel Management and the Defense Counterintelligence and Security Agency (DCSA) here, https://www.dcsa.mil/Portals/91/Documents/pv/GovHRSec/Position_Designation_Investigation_ Type_Chart_Sept_2017.pdf

Q13: Please clarify the Position of Trust tier background investigations as they conflict with the referenced “Position Designation Investigation Type Chart” in the URL. The PWS refers to a T5 BI as a Position of Trust BI; however, the chart comports to an NSS background investigation which utilizes the SF86 vs. the SF85 for POT.

Q13. GOVT RESPONSE:

The NSS designation for this requirement is Non-Sensitive with a T1 BI.

8.12.3 At a minimum, all Contractor personnel must obtain/maintain a favorable Tier 1 or equivalent BI. This requirement is critical in order to access the database systems within DHRA and its Directorates. The DHRA-DEOC Security Office or COR will notify the Contractor if security requirements change.

Q14. Please clarify if T3 or T1 is the expected minimum. This PWS appears to conflict with PWS 8.8.4, which states, “Tier 1 for Non-Sensitive – Low Risk: All https://www.dcsa.mil/Portals/91/Documents/pv/GovHRSec/Position_Designation_Investigation_Type_Chart_Sept_2017.pdf https://www.dcsa.mil/Portals/91/Documents/pv/GovHRSec/Position_Designation_Investigation_Type_Chart_Sept_2017.pdf

Personnel whose access to military PII is limited to data entry or singular search capability require, a minimum, a favorably adjudicated Tier-1 (T1) BI.”

Q14. GOVT RESPONSE:

T1 BI is the requirement for this PWS.

8.15 Controlled Unclassified Information Requirements for DoD Contractors.

Q15: Is the expectation for the contractor to be the originator of the CUI and therefore be responsible for the markings, or is the expectation that the contractor will maintain markings wherein the DoD serves as the originator and has affixed the required markings? The underlying assumption in DoDI 5200.48, Controlled Unclassified Information, is that the government is the originator of the CUI and is responsible for markings.

Q15. GOVT RESPONSE:

There is a shared responsibility in the identification, creation, sharing, marking, safeguarding, storage, dissemination, decontrol, disposition, destruction, and records management of CUI documents and materials. CUI shared from the Government or generated, managed, or transmitted by the contractor shall be in accordance with Part 2002 or Title 32, CFR, as incorporated into the contract.

8.27.5 Continuous Monitoring: The contractor will use continuous monitoring capability and expertise to use and operate the government-directed cyber tools such as Endpoint Security Solutions (ESS), Tanium Assured Compliance Assessment Solution (ACAS), Splunk, and DoD/DHRA/DMDC mandated technology for application management security and compliance tools. In addition to continuous monitoring, the contractor will remediate findings that result from the various scans. Timelines noted in above section. (emphasis added)

Q16: Will the government fund the licensing cost for these applications?

Q16. GOVT RESPONSE:

ACAS will be provided by C5ISR CSSP for vendor use.

Q17: If a given cyber tool cannot be deployed on a commercial cloud environment (e.g., AWS GovCloud, MS GovCloud, etc.) due to technical limitations, will the government permit and fund an agreed-upon alternative solution?

Q17. GOVT RESPONSE:

ACAS will be provided by C5ISR CSSP for vendor use.

8.27.8 Contractor will adhere to DMDC coding standards.

Q18: Please provide a reference to the actual DMDC coding standards.

Q18. GOVT RESPONSE:

References on code scanning:

https://dhra.deps.mil/sites/DMDC_intserv/cyber/Policy/CSD-POL-04.pdf

The CSD-POL-04 Application Hardening Policy calls for:

Applications that have no open vulnerability are still mandated to scan after every security scanner upgrade. Upgrade includes security Rule Packs, STIG or any upgrade that the Cybersecurity Division determines can potentially identify any new or zero day finding.

Sonatype gets updated monthly and Fortify quarterly.

https://dhra.deps.mil/sites/DMDC_intserv/cyber/Policy/DMDC-CHO-3.pdf DMDC-CHO-3 states the following:

All application production release approvals must follow an approved POA&M;

They can't approve to production if they have not scanned their application and submitted a PoA&M to Cyber for approval. They can only deploy to production once Cyber has approved their POA&M.

Applications that are not managed or hardened according to Reference DMDC's memos and CSD-POL-04 will be brought to the Directorate Director level for action requiring potential decommissioning and removal from the network.

8.30 Cybersecurity: Applications/Software Applications Development: Support cybersecurity within the software development process and ensure all development practices follow the rules, regulations and best practices identified in DoD 8500.1, NIST SP800-53r4, DISA STIGs & SRGs and DMDC Information Management Operating Procedures.

Q19: Will the government agree to a limited licensing agreement to protect the offeror's intellectual property and proprietary rights consistent with FAR 12.212 Computer Software (https://www.acquisition.gov/far/12.212) for its commercial software used during the performance of the contract?

Q19. GOVT RESPONSE:

The Government will accept the standard commercial software license agreements, customarily offered to the public, unless the license agreements are inconsistent with federal law

16 MANDATORY TRAINING REQUIREMENTS FOR CONTRACTORS

16.4 To the extent that the Contractor must provide images, text, or other government property to third-party manufacturing or production any subcontractor or provider, the Contractor shall require the third-party to abide by the same restrictions and limitations required herein.

https://dhra.deps.mil/sites/DMDC_intserv/cyber/Policy/CSD-POL-04.pdf https://dhra.deps.mil/sites/DMDC_intserv/cyber/Policy/DMDC-CHO-3.pdf https://www.acquisition.gov/far/12.212

Q20: Please identify the specific “restrictions and limitations” that the offeror’s “subcontractor or provider” and vendors must comply with.

Q20. GOVT RESPONSE:

The contractor shall flow down limitations and restrictions on images, text, or government property to third-party manufacturing or production, or any subcontractor or provider selected by the prime contractor.

Q21: Is this requirement specific to 16.2, mandatory training? If yes, as written it could extend to hundreds of personnel at an offeror's subcontractor, provider, or vendor to include front-line press operators, shop floor personnel, and conceivably any of their staff who may interact with the production of items defined in the PIL. Additionally, it will require the offeror to enter into a multitude of third-party agreements and consume no less than 8 hours per individual for each subcontractor, provider, and vendor employee to comply. The net effect will be increased product, production, and administrative cost to the offeror and, thereby, the government.

Q21. GOVT RESPONSE:

The mandatory training is applicable to the positions designated as Cybersecurity positions.

PWS ATTACHMENT 1 and 2

The following Items are listed on the Specification Sheet (PWS ATTACHMENT 2) but not on the

PIL (PWS ATTACHMENT 1).

Q22: Should these items be included in the PIL? If yes, what quantity should be estimated for each?

ESGR

EB161 ENVELOPE STD #10 – Removed

EB104 DO NOT BEND ENVELOPE (10” X 13”) – Removed

EB106 LETTERHEAD – Removed

EB164 QUICK NOTES BRIEFING CARD – Removed

HQ103 OUTGOING SUBCOMITTEE AWARD – Added to PIL

ED123 ESGR 8’ TABLE THROW – Added to PIL

ESGR Items on Specification Sheet but not on PIL:

EAM110 OUTSTANDING VOLUNTEER AWARD – Added to PIL

ESGR Items not on Specification sheet or PIL:

ED124 ESGR TABLE RUNNER – Removed

EAC110 STATE AWARD CERTIFICATES – Removed

EAM102 TWICE THE CITIZEN AWARD – Added to Specifications Sheet

EAM109 EXTRAORDINARY EMPLOYER SUPPORT AWARD – Added to PIL

HQ115 DIGNITARY AWARD – Removed

FREEDOM AWARD EAGLE – Added to PIL

FRAMED FREEDOM AWARD CERTIFICATES – Added to PIL

FRAMED STATE CHAIR CERTIFICATES – Added to PIL

ESGR NATIONAL CHAIR COINS – Added to PIL

ESGR EXECUTIVE DIRECTOR COINS – Added to PIL

MCTO

YAPL & YAPM YRRP MENS AND LADIES SHORT SLEEVE SHIRTS IN BLACK

SILK – Removed

YNB1 YRRP NAME BADGE - Removed

RFPRA RESERVE FAMILY READINESS AWARDS – Added to PIL

RFPRA FRAMED CERTIFICATES- Added to PIL

CAP (Listed in PWS 4.6.3.6 but not on PIL)

Four Cap Banner Stands with shipping cases – Added to PIL and Specification Sheet

Four Phoenix tabletop retractable banners with shipping cases – Added to PIL and Specification Sheet

Four tablecloth throws – Added to PIL and Specification Sheet

Four tablecloth runners – Added to PIL and Specification Sheet

Addendum to FAR 52.212-1 Instructions to Offerors, Section C.1.12

1.12 Buy American Act Balance of Payment Program Certification: Offerors shall submit, in Volume I, a document self-certifying that all products from the Product Items List (PIL) are in accordance with the BAABoPP, IAW DFARS Part 225. Failure to provide the certification will result in the proposal being non-responsive to the solicitation instructions and no further consideration will be given. A non-responsive proposal will NOT be further evaluated under the Technical Factor. (emphasis added)

Q23: This paragraph conflicts with 15.1 PRS list of critical tasks that must be performed by the contractor. Item 2 in the table, “Buy American and Balance of Payment Program,” states a performance threshold of “95% of PIL items comply with the Buy American and Balance of Payment Program”. Please clarify if the threshold is 95% or 100% as inferred by the statement “all products” in 1.12.

Q23. GOVT RESPONSE:

Addendum to FAR 52.212-1 Instructions to Offerors, Section C.1.12 is updated to remove the word “all” from the first sentence. The performance threshold of 95% is correct as stated.

Addendum to FAR 52.212-2, Section 3.0 Evaluation Factor Criteria

Q24: Section 3.1 paragraph references in Criteria for Factor 1 Technical are incorrect:

Para 4.1.4 RMF no longer exists. RMF is located at 8.22.

Para 4.3 PIL is located at 4.1.1.

Para 4.8 Patriot Award Certificates are located at 4.7.

Para 4.10 Transition of Contract Services is located at 4.9

GOVT RESPONSE:

Section 3.0 under Addendum to FAR 52.212-2 is updated to correct paragraph references.

ENCLOSURE 1 PRICING TEMPLATE

Q25: Please clarify what cost categories are permitted in CLIN 0003 ODC T&M PIL.

CLINS are:

1 Labor / Services

2 IT

3 PIL / Products 4 ODC / Shipping 5 Travel

Q25. GOVT RESPONSE:

The CLIN structure stated in this question is incorrect. Please reference Section B and Enclosure 1 Pricing Template for the CLIN structure applicable to this solicitation. The CLINs X003 are T&M.

Q26: Please clarify if ODCs should be included in CLIN 2003, 3003, and 4003?

CLINS are:

1 Labor / Services

2 IT

3 PIL / Products 4 ODC / Shipping 5 Travel

Q26. GOVT RESPONSE:

The CLIN structure stated in this question is incorrect. Please reference Section B and Enclosure 1 Pricing Template for the CLIN structure applicable to this solicitation. CLINs X003 shall include only the price of the PIL.

The following have been modified:

ADDENDUM TO FAR 52.212-1

INSTRUCTIONS TO OFFERORS

1.0 General Instructions for Request for Proposal (RFP)

(a) The offeror’s proposal must include all data and information requested by this Instruction to Offerors

(ITO) and must be submitted in accordance with these instructions. The offeror shall be compliant with the requirements as stated in the Performance Work Statement (PWS).

(b) The proposal shall be clear, concise, and shall include sufficient detail for effective evaluation and for substantiating the validity of stated claims. The proposal should not simply rephrase/parrot or restate the

Government’s requirements but rather shall provide convincing rationale and approach to address how the offeror intends to meet these requirements. Offerors shall assume that the Government has no prior knowledge of their facilities and experience. Offerors shall also assume the Government will base its evaluation on the information presented in the offeror's proposal.

(c) This acquisition will be a Firm-Fixed Price and Time and Materials Contract using NAICS code 541890

(Other Services Related to Advertising) and advertised as a 100% Woman-owned Small Business set-aside.

The period of performance is 12-months from date of award with four 12-month option periods.

(d) Payment will be made through the Wide Area Workflow (WAWF) application in accordance with

DFARS clause 252.232-7006, Wide Area Workflow Payment Instructions.

(e) This is an all-or-none requirement. Incomplete proposals will be deemed unresponsive and will not be evaluated. The Offeror agrees to hold the prices in its offer firm for 120 calendar days from the date specified for receipt of offers, unless another time is specified in an amendment to the RFP.

(f) The Government will retain one copy of all unsuccessful proposals, in accordance with FAR

Subpart 4.805 (Government Contract Files).

1.1 General Information

1.1.1 Communication with the Government

Offerors may email written questions requesting clarification of the RFP to the Contracting Officer, Mr.

James N. Shumway and the Contract Specialist, Dr. Nichole Wyche-Seawood at:

James.N.Shumway.Civ@Mail.Mil and Ellen.N.Wyche-Seawood.Civ@Mail.Mil respectively. No information concerning this RFP or requests for clarification will be provided in response to telephone calls. Questions will be received up to 12:00 P.M. Eastern on 30 November 2022. Questions received after this time and date will not be answered.

1.1.2 Proposal Submissions

OFFERORS SHOULD NOTE THE FOLLOWING IMPORTANT INFORMATION REGARDING

PROPOSAL SUBMISSION:

a) SAM: Any Offeror that submits a proposal in response to this solicitation must be registered in the System for Award Management (SAM), in accordance with FAR Clauses 52.204-7, 52.232-33 and DFARS Clause

252.204- 7004 Alt A prior to award. Registration information can be found at:

https://www.sam.gov/portal/public/SAM/.

b) Proposal submissions in response to this solicitation must be received no later than 12:00 P.M. Eastern on 16 December 2022.

Proposals shall be submitted electronically to the following:

Dr. E. Nichole Wyche-Seawood mailto:James.N.Shumway.Civ@Mail.Mil mailto:Ellen.N.Wyche-Seawood.Civ@Mail.Mil https://www.sam.gov/portal/public/SAM/

Ellen.n.wyche-seawood.civ@mail.mil

James N. Shumway

James.n.shumway.civ@mail.mil

(c) Proposal:

1) Proposals shall be submitted in three separate volumes as follows:

A. VOLUME I – Business and Pricing: Offerors shall submit ONE electronic copy of Volume I. This volume shall include:

i. Offeror Information: Company Name, Address, Point of Contact Information and Phone Number, CAGE code, Unique Entity Identifyer, and Business Size.

ii. Completed Representations and Certifications of Offeror (FAR Clause 52.212-3 Alt I).

iii. Price Proposal: This section shall include:

A completed CLIN Structure Price Template (Enclosure 1). Pricing shall be Firm-Fixed-

Price, and include unit price and amount by CLIN as applicable.

The proposed labor categories, hours and fully burdened labor rates for the Base period and all Option Periods.

A brief description of each proposed labor category.

Offerors shall provide pricing for all items listed on the Product Item List (PIL) in

PWS Attachments 1 and 2. Provide unit price, total amount for each line item and total amount for complete PIL inventory.

Identify any price discounts included in the pricing proposal.

B. VOLUME II – Technical: Offerors shall submit ONE electronic copy of Volume II. The total page count for this volume shall not exceed 45 single-sided pages, inclusive of any table of contents, appendices, attachments, exhibits etc. The Government will only review up to the 45th page of this volume, therefore, any pages beyond will not be evaluated. Margins shall not be less than ½ inch. Font may be Times New

Roman or Arial with not less than eleven pitch. This volume shall include:

i. Technical Proposal: This section shall address the Offeror’s technical capability of meeting the requirements of PWS.

ii. The technical proposal shall address the following elements:

Element A: Technical Approach and Methodology. The Offeror must describe and demonstrate the it’s understanding of the requirement by explaining the offeror’s assessment of the objectives to be accomplished and presenting the offeror’s methodology for accomplishing the required contract performance, which must include how the offeror proposes to satisfy the performance requirements involved under the PWS.

Element B: Project Management Plan. The proposal shall describe the Offeror’s approach for providing complete Fulfillment management support that will fully integrate, manage, control, and document all phases of the contracted requirements.

mailto:Ellen.n.wyche-seawood.civ@mail.mil mailto:James.n.shumway.civ@mail.mil

Additionally, the Offeror shall describe its ability to manage: 1) the Product Items List (PIL); 2) adherence to the Buy American Act Balance of Payments Program (BAABoPP) requirements; 3) warehouse management and inventory control; 4) online customer account management; 5) order management; 6) shipping; 7) customer service operations; 8) branding; 9) marketing and graphics support; 10) conference/exhibit life cycle support; 11) management of awards; 12) orderly transition of contract service; and 13) Government data integrity and confidentiality.

Element C: Risk Management Framework (RMF). The offeror must describe its experience with, and understanding of National Institute of Standards and Technology (NIST) Risk Management

Framework (RMF) Security and Privacy Controls for Federal Information Systems and

Organizations, NISP SP 800-53 Rev. 4., and (NIST) SP 800- 37: Guide for Applying the Risk

Management Framework to Federal Information Systems, as well as Assessment and Accreditation

(A&A) procedures defined in NIST SP 800-115: Technical Guide to Information Security Testing and Assessment. In addition, the offeror must describe its approach for compliance with the stated standards and personnel qualifications, training and professional certifications (e.g. Security+, etc.)

for Information Assurance positions and functions.

Element D: Transition Plan. The offeror must describe the offeror’s transition plan, and include its staffing approach/method, coordination of activities with outgoing vendor to include tasks, Notional schedule dates, and any initial technical risks.

C. VOLUME III – Past Performance: Offerors shall submit ONE electronic copy of Volume III. This volume shall include:

i. Past Performance References: Offerors shall submit no more than three relevant Past

Performance references. All references shall address current projects or those completed within the last five years by the Offeror as a prime contractor.

For each reference being submitted, complete and include a Past Performance Relevancy

Questionnaire (PPRQ) found at Enclosure 2. Complete and submit one PPRQ per contract.

The Government will utilize the references submitted to obtain additional performance information on the Offeror. Past Performance as a subcontractor will not be reviewed.

Should the Offeror possess no relevant past performance, a written statement shall be provided by the Offeror so indicating. In this case, the Offeror will not be evaluated favorably or unfavorably on past performance and will be assigned a rating of Unknown

Confidence.

The offeror is reminded that the Government reserves the right to award this effort based on the initial proposal, as received, without discussion.

1.2 Electronic Reference Documents

All referenced documents for this solicitation are available on the SAM.gov website at https://sam.gov.

Potential offerors are encouraged to subscribe for real-time e-mail notifications when information has been posted to the website for this solicitation.

1.3 Oral Presentations

Oral presentations will not be permitted.

1.4 Amendments to Solicitation

If this Request for Proposal (RFP) is amended, all terms and conditions that are not amended remain unchanged. Offerors shall acknowledge receipt of any amendment to this request by the day and time specified in the amendment(s).

https://sam.gov/

1.5 Pricing Related Data

All pricing data shall be addressed ONLY in the Price Proposal (Volume I). Electronic Format shall be Excel with no hidden formulas or locked cells.

1.6 Cross-Referencing

The proposal volumes shall be written on a stand-alone basis so that its contents may be evaluated without cross referencing to another volume. Information required for proposal evaluation which is not found in its designated volume will be assumed to have been omitted from the proposal.

1.7 Indexing

Each volume shall contain a detailed table of contents to delineate the subparagraphs within that volume. Tab indexing shall be used to identify sections and will not count against page limitations.

1.8 Title Page

Each volume must include a title page. The title pages must show the following:

(a) Solicitation Number

(b) Name, address, telephone numbers, and e-mail address of the offeror

1.9 Labeling

Be sure to apply all appropriate markings including those prescribed in accordance with FAR 3.104-4, Disclosure, Protection, and Marking of Contractor Bid or Proposal Information and Source Selection

Information.

1.10 Electronic Proposals

Only electronic offers will be accepted. Offerors are required to email an electronic proposal no later than the required proposal due date. Electronic submissions must indicate volume number and title and permit rapid location of information. The electronic copies of the proposal shall be submitted in a format readable by

Microsoft (MS) Office 2010, or newer, suite of applications. Volumes may be submitted in separate emails if necessary.

1.11 Late Proposals

Late proposals will not be accepted and will be processed in accordance with FAR 52.212-1(f) Late Submissions, Modifications, Revisions, and Withdrawals of Offers.

1.12 Buy American Act Balance of Payment Program Certification: Offerors shall submit, in Volume I, a document self-certifying that products from the Product Items List (PIL) are in accordance with the BAABoPP, IAW DFARS Part 225. Failure to provide the certification will result in the proposal being non-responsive to the solicitation instructions and no further consideration will be given. A non-responsive proposal will NOT be further evaluated under the Technical Factor.

NOTE TO POTENTIAL OFFERORS: PIL items shall be compliant with the Buy American

Act Balance of Payments Program at DFARS 252.225-7001. These products are integral to

Department of Defense (DoD)/U.S. Employer engagements. BAABoPP compliant items are vital when engaging employers to develop and promote supportive work and voter environments for uniformed service members. PIL items are used in outreach, recognition, and educational opportunities. These BAABoPP compliant PIL items aid U.S. Employer interactions and the

DPFSC mission when presented to recognize employer support, resolving voter informational gaps, resolving service member/Reserve Component employment conflicts. PIL items are also presented to promote, advance, and to aid in instilling a culture of career-ready service members employed by American businesses.

(END OF INSTRUCTIONS TO OFFERORS)

ADDENDUM TO FAR 52.212-2

EVALUATION OF OFFERS

1.0. INTRODUCTION.

1.1. The Government will evaluate all proposals in accordance with the factors and criteria established in the

Request for Proposal (RFP). The criteria provide the basis upon which each evaluation will be based, are established before receipt of the proposals, and are intended to ensure that the evaluation will be a structured process employing equitable measures. Proposals will be evaluated and a contract awarded under the Best

Value Continuum, using the Tradeoff approach, to the responsible Offeror whose offer is considered the most advantageous to the Government, price and other factors considered.

1.2. The Government intends to evaluate proposals and make award without discussions. The Government reserves the right to conduct discussions if the Contracting Officer later determines discussions to be necessary.

1.3 Offerors are cautioned that “parroting” of the PWS with a statement of intent to perform does not reflect understanding of the requirement or capability to perform. Typographical errors are indicative of a lack of attention to detail and may result in a weakness noted against the proposal.

1.4. Pass/Fail Factors will not be used.

2.0. EVALUATION FACTORS

2.1. Factor 1 Technical. Offerors will be rated at the factor level for Factor I Technical. Technical will be assigned one overall Technical Rating in accordance with the Table at 5.1 below.

2.1.1. The purpose of the technical factor is to assess the offeror’s proposed approach, as detailed in its proposal, to satisfy the Government’s requirements.

2.1.2. Risk assesses the degree to which the offeror’s proposed technical approach for the requirements of the solicitation may cause disruption of schedule, increased costs, degradation of performance, the need for increased Government oversight, or the likelihood of unsuccessful contract performance. Risk will be assessed as one aspect of the technical factor rating.

2.1.3. Any proposal receiving a rating of “Marginal” or “Unacceptable” is deemed to have a risk that is so high that award cannot be made against the proposal and the proposal will not be further evaluated and is ineligible for award.

2.2. Factor 2 Past Performance.

2.2.1. The Past Performance Evaluation is an assessment of the offeror’s probability of meeting the solicitation requirements, based on past performance as a prime contractor. The Performance

Confidence Assessment rating is assessed as an overall factor after evaluating aspects of the offeror’s past performance, focusing on performance that is relevant to the requirements and cost or price.

2.2.2. Recency refers to the state or quality of being current (within the last four years). The more recent the contract, the greater the likelihood that the offeror has the capacity to perform in a like manner.

Information regarding contract performance that is recent and has a logical connection with the matter under consideration indicates relevancy.

2.2.3. Relevancy refers to information that has a logical connection to the technical scope under consideration, such as similarity of product/service/support, complexity, dollar value, contract type, use of key personnel (for services).

2.2.4. Quality refers to how well the offeror performed past contracts. The quality of the offeror’s past performance, general performance trends, and usefulness of the past performance information will incorporate into the performance confidence assessment.

2.3 Factor 3 Price. Pricing shall include all processes necessary to meet all the criteria outlined in the

PWS. The total evaluated price will be the sum total of all CLINs, inclusive of all option periods except the optional six-month period of performance utilizing FAR 52.217-8.

3.0. EVALUATION FACTOR CRITERIA

3.1. Criteria for Factor 1 Technical.

Element A: Technical Approach and Methodology

The Government will evaluate the Offerors ability to accomplish each portion of the PWS listed below. The

Government will evaluate the Offerors understanding of the requirement and its ability to meet the objectives to be accomplished.

The government will evaluate the Offeror’s approach for:

- Para 4.1. Fulfillment Services

- Para 4.1.1. Product Items List (PIL) processing

- Para 4.4. Process Shipments

- Para 4.5. Customer Service Inquiries

- Para 4.6. Marketing Services/Projects

- Para 4.7. Patriot Award Certificates

- Para 4.9. Transition of Contract Services

- Para 8.0. Security

- Para 8.22. Risk Management Framework (RMF) compliance

Element B: Project Management Plan

The Government will evaluate the Offeror’s approach for providing complete program management support that shall fully integrate, manage, control, and document all phases of the contract requirements. The Government will evaluate the Offerors ability to manage the Product Items List (PIL), adherence to the warehouse management, and inventory control; and online customer account management; order management; shipping; customer service operations; concerning branding, marketing, graphic support, and conference/exhibit life cycle support;

management of awards; orderly transition of contract service; and Government data integrity and confidentiality.

Element C: Risk Management Framework (RMF)

The proposal shall demonstrate the Offeror’s understanding of RMF and the ability to apply Risk Management

Framework (RMF) to Department of Defense (DoD) and federal information systems as described in National

Institute of Standards and Technology (NIST) SP 800-37 as well as the proper Assessment and Accreditation

(A&A) procedures defined in the NIST SP 800-115. Additionally, the Offeror shall demonstrate that proposed personnel engaged in or supporting the RMF are appropriately trained and possess professional certifications consistent with DoD Directive 8140.01 and supporting issuances.

ELEMENT D: Transition of Contract Services

The Government will evaluate the offeror’s transition of contract services plan and its ability to transition services from the incumbent, located in Wichita, KS. The Government will evaluate the Offerors ability to work with the incumbent contractor to inventory and ship current warehouse government owned stock property to the new offeror’s location, and contact and arrange for shipping of applicable Voting Assistance Forms from General

Service Administration (GSA) locations to new offeror’s location. Additionally, the Government will evaluate the

Offeror’s supply chain management processes and systems, and its full functionality of their ordering processes and systems.

3.2. Criteria for Factor 2 Past Performance Factor. The Government will conduct a past performance evaluation based on the Offeror’s previous performance of major or critical aspects of the requirement to determine the probability of the Offeror successfully performing the solicitation requirements.

3.2.1. The Government will consider each Offeror’s demonstrated current and relevant record of performance in supplying products and services as a prime contractor.

3.2.2. Potential sources of performance data are Government sources such as the Past Performance Information

Retrieval System (PPIRS), SAM.gov, Federal Awardee Performance and Integrity Information System (FAPIIS), questionnaires, and/or non-Government sources, such as commercial past performance references submitted by an

Offeror.

3.3. Criteria for Factor 3 Price. The Government will evaluate the Offeror’s total proposed price as the sum total of all pricing contained on the Pricing Template, inclusive of options.

The optional six (6) month period of performance, utilizing FAR 52.217-8, shall not be considered part of the

Offeror’s total evaluated price. The optional six-month period will be calculated by dividing the fourth option year proposed price by one-half.

The Government anticipates that adequate price competition will establish a fair and reasonable price. However, if the Government does not receive adequate price competition, it will evaluate price proposals in accordance with one or more of the price analysis techniques prescribed at FAR 15.404-1 to ensure price reasonableness of the services being provided to the Government, considering the specific terms and conditions and relevant commercial practices.

4.0. ORDER OF IMPORTANCE.

4.1. Proposals will be evaluated based on best value to the Government using the trade-off approach. For this solicitation, factors are listed below in descending order of importance. Price will be evaluated separately and will not be scored.

1. Technical

2. Past Performance

3. Price

4.2. Technical and Past Performance, when combined, are significantly more important than cost or price.

5.0. RATING METHODS

5.1. Technical Factor: One of the following ratings will be assigned:

TECHNICAL RATINGS

Rating Definition

Outstanding The proposal exceeds stated requirements, as reflected through an innovative and/or comprehensive approach. The response is complete in terms of the basic content and level of information the Government seeks for evaluation. There is a high probability of success and minimal risk that this Offeror would fail to meet the quantity, quality, and schedule requirements. Minor weaknesses, if any, need not be corrected to make award.

Good The Proposal demonstrates a thorough approach and understanding of the requirements and contains at least one strength or significant strength, and risk or unsuccessful performance is low to moderate.

Acceptable The proposal meets the stated requirements. The response is considered complete in terms of the basic content and level of information the Government seeks for evaluation. There is a reasonable probability of success and little risk that this Offeror would fail to meet the quantity, quality, and schedule requirements. Minor weaknesses, if any, may not need to be corrected to make award.

Marginal The proposal does not clearly meet the requirements and has not demonstrated an adequate approach and understanding of the requirements. The proposal has one or more weaknesses which are not offset by strengths. Risk of unsuccessful performance is high. Any proposal receiving this rating will not be further evaluated.

Unacceptable The proposal fails to meet the stated requirements. The response is considered deficient in terms of basic content and level of information the Government seeks for evaluation. The degree of risk is so high that an award cannot be made against the proposal. Any proposal receiving this rating will not be further evaluated.

5.2. Past Performance Factor – Relevancy and Performance Confidence Assessment:

5.2.1. One of the following Relevancy ratings will be assigned:

PAST PERFORMANCE RELEVANCY RATINGS

Rating Definition

Very Relevant Present/past performance effort involved essentially the same scope and magnitude of effort and complexities this solicitation requires.

Relevant Present/past performance effort involved similar scope and magnitude of effort and complexities this solicitation requires.

Somewhat Relevant Present/past performance effort involved some of the scope and magnitude of effort and complexities this solicitation requires.

Not Relevant Present/past performance effort involved little or none of the scope and magnitude of effort and complexities this solicitation requires.

5.2.2. The combination of relevancy and recency, and performance documented by the information collected by the Government, results in the selection of a performance confidence assessment as outlined below.

PERFORMANCE CONFIDENCE ASSESSMENTS

Rating Description

Substantial

Confidence

Based on the Offeror’s performance record, the Government has a high expectation that the Offeror will successfully perform the required effort.

Satisfactory

Confidence

Based on the Offeror’s performance record, the Government has an expectation that the Offeror will successfully perform the required effort.

Limited Confidence Based on the Offeror’s performance record, the Government has a low expectation that the Offeror will successfully perform the required effort.

No Confidence Based on the Offeror’s performance record, the Government has no expectation that the Offeror will successfully perform the required effort.

Unknown

Confidence

No relevant performance record is available or the Offeror’s performance record is so sparse that no meaningful confidence assessment rating can be reasonably assigned.

5.3. Price Factor: Price proposals will not receive an adjectival rating.

(END OF EVALUATION FACTORS FOR AWARD)

ENCLOSURE 1 PRICING TEMPLATE

PRICING TEMPLATE

CLIN Description Qty UoM Unit Price Total Price

Base Year

0001 Fulfillment Services 11 Month

0002 RMF/IT Labor 12 Month

0003 ODC T&M PIL Unitless

0004 Travel T&M Unitless NTE NTE

0005 Transition-In 1 Month

Base Year Total Price

OptionYear 1

1001 Fulfillment Services 12 Month

1002 RMF/IT Labor 12 Month

1003 ODC T&M PIL Unitless

1004 Travel T&M Unitless NTE NTE

Option Year 1 Total Price

Option Year 2

2001 Fulfillment Services 12 Month

2002 RMF/IT Labor 12 Month

2003 ODC T&M PIL Unitless

2004 Travel T&M Unitless NTE NTE

Option Year 2 Total Price

Option Year 3

3001 Fulfillment Services 12 Month

3002 RMF/IT Labor 12 Month

3003 ODC T&M PIL Unitless

3004 Travel T&M Unitless NTE NTE

Option Year 3 Total Price

Option Year 4

4001 Fulfillment Services 12 Month

4002 RMF/IT Labor 12 Month

4003 ODC T&M PIL Unitless

4004 Travel T&M Unitless NTE NTE

Option Year 4 Total Price

PERFORMANCE WORK STATEMENT

PERFORMANCE WORK STATEMENT (PWS)

for

Defense Personnel and Family Support Office (DPFSO)

Marketing, Advertising, and Fulfillment Services

December 2022

1 INTRODUCTION

1.1 The DPFSO within the Defense Service Support Center Directorate requires a comprehensive fulfillment and fully integrated advertising and marketing service to support the

Computer/Electronics Accommodations Program (CAP); Employer Support of the Guard and

Reserve (ESGR); Federal Voting Assistance Program (FVAP); and the Military to Civilian

Transition Office’s (MCTO) which includes Yellow Ribbon Reintegration Program (YRRP).

2 BACKGROUND

2.1 This is an ongoing requirement in support of DPFSO programs whose mission is to develop and promote supportive work and voter environments for uniformed service members and US Citizens through outreach, recognition, and educational opportunities that increase awareness of applicable laws, and resolves voter informational gaps and employment conflicts.

2.2 The contractor shall provide supplies and services for on-going sustainment of the

DPFSO Fulfillment services program in support of the CAP, ESGR, FVAP, and MTCO missions. As such, the contractor will provide program management and execution services for the Product Items List (PIL). For CAP, these events and services are necessary to carry out

CAP’s duties and responsibilities pursuant to the Rehabilitation Act of 1973, 29 U.S.C. § 701 et.

seq.; Executive Order 13548, Increasing Federal Employment of Individuals With Disabilities;

10 U.S.C. § 1151; Department of Defense Instruction (DoDI) 1000.31, Computer/Electronic

Accommodations Program (CAP); and DoDI 6025.22, Assistive Technology (AT) for Wounded, Ill, and Injured Service Members, which provides support for an interdependent AT system between CAP, the Military Health System (MHS), and the Recovery Coordination Program. For

FVAP, these services are necessary to carry out FVAP’s duties and responsibilities pursuant to the Uniformed and Overseas Citizens Absentee Voting Act, 10 U.S.C. § 1566 and 52 U.S.C. §

20301, which mandates the provision of informational material to the voting public to enhance informed voting decisions. For MCTO, these events are mandated by Public Law 110-181, Section 582, Yellow Ribbon Reintegration Program and DoDI 1342.28, DoD Yellow Ribbon

Reintegration Program, which directs the Services to provide information and referral to applicable reintegration programs and services for Service members and their families during the deployment cycle. DoDI 1332.35, Transition Assistance for Military Personnel; Title 10 United

States Code, Chapter 58, Benefits and Service for Members being Separated or Recently

Separated; and, the Veterans Opportunity to Work (VOW) to Hire Heroes Act of 2011, Title II of

Public Law 112-56 (2011), also guide the requirements of the MCTO program. For ESGR, these events are necessary to carry out its duties and responsibilities…