Card advertisment_QnA_response_8Feb23.docx
DOCX document 34 KB Posted
- Attached to
- Card Advertisement Delivery at Recruit Training Federal contract opportunity
- Solicitation number
- H9225723R0006
- Issued by
- United States Special Operations Command
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Other files for this federal contract opportunity
| File | Type | Posted |
|---|---|---|
| H9225723R0006 Amend 1.pdf | ||
| Atch 1- Card Advertisement Delivery SOW_Amend 1.pdf | ||
| Atch 2- Card Advertisement Delivery at Recruit Training Price worksheet-Amend 1.xlsx | XLSX spreadsheet | |
| H9225723R0006 Final.pdf | ||
| Atch 1- Card Advertisement Delivery SOW.pdf | ||
| Atch 2- Card Advertisement Delivery at Recruit Training Price worksheet 19 Jan 23.xlsx | XLSX spreadsheet |
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Text version
MRSG Card Advertisement Delivery at Recruit Training RFP Questions - Answers 8 February 2023
| RFP Document |
| Para. |
| Questions/Comments |
RFP/Price worksheet/SOW
Q: Specifically, the H9225723R0006 and Atch 2 requests pricing for the printing and delivery of the insert card advertisements for the base year and subsequent option years but does not appear to denote the exact number of cards.
Additionally, H9225723R0006 defines the Delivery address as MRSG RR400 SNEADS FERRY NC 28542 whereas the SOW references delivery of “approx. 36,000 annually” to MCRD Parris Island, MCRD San Diego and Officer Candidate School (OCS).
Finally, H9225723R0006 and Atch 2 have no mention nor line item to include pricing for the “300,000 run-of-site web banner impressions to support brand awareness” the “12-part article series”, nor the “300,000 run-of-site web banner impressions to support the 12-part article series”? I guess I’m very confused because the files don’t seem to match up… the SOW seems to focus on the banner ads and the 12-part article, whereas H9225723R0006 and the Atch 2 spreadsheet only reference and request the rate for the advertising cards, neither of which though specify the exact number of insert cards.
Would you be able to clarify for me please.
A1: Per pg 1 para 5.1 of the SOW it states: “The contractor shall print and deliver insert card advertisements (Specifications: 7.25'' x 5.25'’, full color, duplex. Cards can be perforated if required) to all Marine Corps Recruits during Marine Corps Boot Camp at MCRD Parris Island, MCRD San Diego and OCS Quantico, VA (approx. 36,000 annually) for a one (1) year commitment.”
A2: Thank you for pointing that out; that was an error and has been corrected in “H9225723R0006 Amend 1. The correct ship address is located in the SOW para 5.1 “The contractor shall print and deliver insert card advertisements (Specifications: 7.25'' x 5.25'’, full color, duplex. Cards can be perforated if required) to all Marine Corps Recruits during Marine Corps Boot Camp at MCRD Parris Island, MCRD San Diego and OCS Quantico, VA (approx. 36,000 annually) for a one (1) year commitment.”
A3: The price worksheet has been corrected in Amend 1.
| SOW |
| 3.0 |
| Q: Based on what’s identified in 7.0 Government Furnished Equipment, and Materials, MARSOC will be providing the creative for the insert card advertisements, correct? |
A: Yes
| SOW |
| 3.0 |
| Q: What are the shipping addresses, and corresponding quantities, of the insert card advertisements? Are offerors to assume bulk shipments (e.g., once per year), or smaller shipments at a different cadence? If different cadence, please specify what the desired cadence is. |
A1: The correct ship address is located in the SOW para 5.1 “The contractor shall print and deliver insert card advertisements (Specifications: 7.25'' x 5.25'’, full color, duplex. Cards can be perforated if required) to all Marine Corps Recruits during Marine Corps Boot Camp at MCRD Parris Island, MCRD San Diego and OCS Quantico, VA (approx. 36,000 annually) for a one (1) year commitment.”
A2: The cadence is determined by the population of recruits in training during the year. Do not assume bulk shipments. Deliveries can occur sporadically throughout the year.
| SOW |
| 3.0 |
| Q: What other “related platforms” other than sandboxnews.com does MARSOC intend to have web banner impressions in support of brand awareness? Is “news.com” listed in 3.0 Scope a typo? |
A: This was an error and has been corrected in Statement of Work-Amend 1.
| SOW |
| 3.0 |
| Q: Is the target audience strictly current Marines and Marine Recruits at Marine Corps Boot Camp locations defined in the SOW (MRCD Parris Island & MRCD San Diego)? Are there any additional target audiences throughout the Marine Corps (e.g., Force Reconnaissance & Division Reconnaissance Battalions)? |
A: Yes. the target audience strictly current Marines and Marine Recruits at Marine Corps Boot Camp locations defined in the SOW.
| SOW |
| 3.0 |
| Q: Does the target audience also include civilians as referenced in 3.0 Scope? “These impressions will focus on creating a positive relationship with the civilian and military target audiences.” If so, please provide additional detailed information on the civilian target audience. |
A: The target audience for the card inserts is strictly for the recruits. The impressions and web banners are for both civilian and military audiences.
| SOW |
| 3.0 |
| Q: What is the 12-part article series? Can MARSOC provide examples? |
A: An article will be provided by COMMSTRAT for the vendor to post on their platform. An example will not be provided at this time.
| SOW |
| 3.0 |
| Q: What is the division of work for the 12-part article series between the contractor and COMMSTRAT (e.g., copywriting, editing/proofing, layout, graphic design)? |
A: An article will be provided by COMMSTRAT for the vendor to post on their platform
| SOW |
| 3.0 |
| Q: Are the two sets of 300,000 run-of-site web banner impressions per month, per year, or other? |
A: 300,000 is per year.
| SOW |
| 3.0 |
| Q: Does MARSOC expect to have a web banner presence on designated signs year-round, or only specific period throughout the year? If specific periods, what are these? |
A: Year-round
| SOW |
| 8.0 |
| Q: Please confirm the Government’s intent is to award a FFP contract for one (1) year with four (4) Option Periods as indicated in the Solicitation (Sec. B). |
A: Confirmed per pg 1 of the RFP: The Government intends to award a Firm Fixed Price type contract to the responsible vendor whose overall Proposal represents the best value after evaluation in accordance with the factors in the solicitation.”
Price Worksheet
Q: The pricing sheet only has CLINs for “Card Advertisement Delivery.” Is this price worksheet intended to contain all pricing for labor and ODCs to support the tasks outlined in 3.0, and deliverables/Performance Objectives outlined in Figure 1 (5.1- 5.4), or just that identified to support 5.1?
A: The price worksheet has been corrected in Amend 1. Include labor and ODC costs in the price.
General
Q: General - Is there a transition plan with the incumbent contractor?
A: This is a new requirement. There is no incumbent.
General
Q: What is the contract number these services are currently being procured under?
A: This is a new requirement. There is no contract number.
General
Q1: Is this a standard postcard print and delivery or will the contractor need to have the cards inserted into a publication and then mailed to the recruits?
Q2: are we just creating the cards and sending them to you and you will have them inserted?
Q3: Will there be a mailing list provided?
Q4: Do you have a permit # for mailings?
A1: this a standard postcard print and delivery.
A2: Vendor will deliver post cards to recruits in training.
A3: No. The vendor is responsible for coordinating with the recruit depot to obtain the mailing list.
A4: No
| SOW |
| 3.0 |
| Q: In Section 3.0 you quote approx. 36,000 but in 5.1 it says 30,000. Please confirm the quantity? |
A: This was an error and has been corrected in Statement of Work-Amend 1. The correct amount is 36,000.
General
Q: How many boot camps are taking place in 2023?
A: Unknown. Vendor will coordinate with recruit depots to determine.
General
Q: What are the dates of the boot camps?
A: Unknown. Vendor will coordinate with recruit depots to determine.
General
Q: How long should the articles be?
A: Vendor will be provided article from COMMSTRAT. Vendor will not write the article just post it when it is provided to them.
General
Q: Any preferred Topics, tone, etc?
A: Vendor will be provided article from COMMSTRAT. Vendor will not write the article just post it when it is provided to them.
General
Q: Can you provide more details on these articles?
A: Vendor will be provided article from COMMSTRAT. Vendor will not write the article just post it when it is provided to them.
General
Q: Any word count restrictions for the articles?
A: Vendor will be provided article from COMMSTRAT. Vendor will not write the article just post it when it is provided to them.
General
Q: What does the conjunction with Commstrat entail?
A: Vendor will be provided article from COMMSTRAT. Vendor will not write the article just post it when it is provided to them.
General
Q: Will you be providing the creative for the cards, web banners, etc?
A: Yes.
General
Q: Will there be two web banner campaigns? One for positive awareness and another for pushing the content series?
A: Yes as stated in Amend-1 3.0 Scope of Work it references the contractor shall provide 300,000 run-of-site web banner impressions on a social platform that will support viewership of the 12-part content series.
General
Q: Please confirm that it is a total of 600,000 Impressions. Will you let us know over what time period?
A: The total is 300,000. This has been corrected in Amend 1.
General
Q: When is the start date?
A: Per pg. 1 of the RFP “1 March 2023 to 29 Feb 2024 (Base).”
| SOW |
| 5.3 |
| Q: 5.3 says, "contractor shall pay for all components necessary to produce and display the website banner impressions and 12-part article series" however 7.0 says "will provide artwork for creatives". Would you please clarify what artwork you will be providing? |
A: Vendor will be provided the website banner impressions by COMMSTRAT. This has been corrected in Amend 1.
General
Q: What does the 12-part series look like? Just the words or a fully designed blog?
A: The 12-part series will be a fully designed blog.
General
Q: Will the creative be based on the 12-part series?
A: Yes and no, we would try to keep the theme of the creative similar to keep brand awareness and consistency. We can curate the creative to be based on the 12-part series as the response they gave was There will be 12 parts per year provided to the vendor on a monthly basis by COMMSTRAT. So I would imagine that if we are providing assets monthly we could curate the creative off those.
General
Q: Are the inserts part of the artwork MARSOC is designing?
A: Yes, MARSOC will be providing the creative for the insert card advertisements
General
Q: Is the 12-part series monthly or 12 total? (since it is February already)?
A: There will be 12 parts per year provided to the vendor on a monthly basis by COMMSTRAT. The contract term will be for a full year
General
Q: The 12-part series web ads would link to the content series. Where would the positive awareness ads link to?
A: Positive Awareness campaign will link to MARSOC.com
| SOW |
| 3.0 |
| Q: Sections 3.0 says news.com while section sandboxnews.com. Are both the target type of site or which one the preferred site that related platforms should be based off of? |
A: This was an error and has been corrected in Statement of Work-Amend 1.
General
Q: Are the monthly impressions and quarterly analytics different? Do you want things monthly or quarterly?
A: Monthly. The vendor shall submit a quarterly analytics report detailing how many cards and impressions were delivered.
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