Card Advertisement Delivery at Recruit Training

In early 2009, the Recruiting Campaign Working Group (RCWG) identified the requirement for Marine Forces Special Operations Command (MARSOC) to develop a multi-faceted marketing and advertising campaign.

The primary purpose of the campaign is to bolster the command’s efforts to recruit qualified Marines. As a component command, MARSOC retains the responsibilities to man, organize, train and equip Marine Special Operations Forces (MARSOF). As a result, MARSOC is required by the Commander, USSOCOM to recruit, screen, assess and select (RSAS) Marines for service within special operations forces. Successful selection of the ‘right’ personnel begin with a dynamic, systematic, and well-executed recruiting and screening effort to identify the most qualified candidates. Consequently, the MARSOC Marketing and Advertising Campaign Plan (MMACP) must complement and support the command’s Recruiting Campaign Plan (RCP) and the Recruiting, Screening, Assessment and Selection (RSAS) process in targeting key recruiting populations