Attachment 2 - Brand Name Justification_Redacted.pdf

This is a Determination & Findings (D&F) document justifying a single-source procurement for CisionOne Software by the Air Education Training Command (AETC), 502d Contracting Squadron, JBSA Randolph, Texas.

The acquisition is a new, firm-fixed-price (FFP) purchase order for CisionOne subscription access, a media monitoring and analytics platform. AETC requires CisionOne to centralize monitoring of print media, broadcast content, journalist outreach, and public relations analytics into a single integrated system. The platform integrates Standard Print & Paywalled Monitoring (via LexisNexis), US & Canada Broadcast Monitoring (TV/radio), and AI-assisted narrative identification. The performance period runs from September 30, 2026 to September 29, 2027. The acquisition is justified under the Multiple Award Schedule (MAS) Program authority for items peculiar to one manufacturer, citing RFO 11.204(a)(2)(ii), as CisionOne software is manufactured solely by Cision US Inc. The D&F establishes that no viable alternatives exist to meet AETC's integrated requirements; other tools for print, broadcast, and social media would create workflow disruption, integration challenges, and increased costs. CisionOne's unique combination of native, integrated standard print and paywalled monitoring across 10,000+ international print and premium publications, combined with LexisNexis partnership and dedicated US & Canada TV/radio tracking, cannot be replicated through multiple separate platforms. The contracting officer approved this sole-source justification on August 4, 2026.