Answers_to_Questions_for_the_Media_and_Advertising.pdf

QUESTIONS AND ANSWERS FOR SOLICITATION NUMBER FA2860-15-T-

0011 – MEDIA/ADVERTISING FOR THE 2015 AIR SHOW

1. Q - Is there an incumbent on this project?

A - Yes

2. Q - Is there a budget, and if so, how much? Specifically, how much money will be allocated for media buys?

A - There is a budget. However, I cannot disclose how much the budget is or how much will be allocated for this project.

3. Q - Are you able to advise if these services were previously fulfilled through a Task Order with Blaine Warren Advertising, LLC (Contract# FA664311D0001 Task Order #: 0119) A – Services were not previously fulfilled through Contract

#FA664311D0001.

4. Is there an incumbent firm/contractor for this requirement? If so, who is that contractor? And what is the reason the requirement is being recompeted?

A – TK World Wide Group, Inc. The Government looks for creativity, improvement in quality, and innovation.

5. With regard to the background investigations/fingerprinting requirements, if our firm has already completed previous checks for other US government agencies, will the Air Force be able to access those checks through OMB or will we be required to submit to them again for this requirement?

A – You will need to meet the requirements of our Security Forces.

6. We are based in NYC - will out of state firms be considered, or is a local presence required or strongly preferred?

A – Public Affairs will consider out of state firms, they just need to have the contacts in the National Capitol Region to do media buys and the means to get us printed products in a timely manner.

7. Is there a set budget for this contract? If not, can you share what your most recent spending has been?

A – Please refer to Question #2.

8. Is there an incumbent?

A – Please refer to Question #1.

9. Is there a definitive "award date" and planning schedule established?

A – There is no definitive award date set at this time. However, the Government would like to have the contract awarded within 2 weeks after the 6 July 2015 proposal due date

10. How large is the actual venue:

A – The venue is large enough to accommodate more than 150,000 guests.

11. How many visitors are you hoping to attract at this year’s event?

A – We are hoping to attract as many visitors that would like to come out.

12. How does someone get a ticket? Can they just show up on the day of the event or can they download a ticket online ahead of time?

A – There are no tickets required to attend. This event is free to the public to attend.

13. Is this existing online landing page http://www.andrews.af.mil/library/2015jointbaseandrewsairshow.a sp -- for us to direct people to where they can learn specific information or are we expected to create one?

A – Yes, that is the website and no additional one is needed to be created. It can also be reached at Bit.ly/AndrewsAirshow and via Facebook at www.facebook.com/AndrewsAirshow

14. Assuming the media (TV stations, radio stations, outdoor, etc.)

want at least partial payment upfront, will the selected agency have access to the set aside funds to pay the media once they have received approval of a proposed media plan/media buy?

A – The Government will not be doing a partial payment for this requirement. The Government will make a full payment, after services have been rendered.

15. How many different TV spots, radio spots, etc. are you hoping to have created/produced?

A – We are looking to have TV and radio spots produced by the 11th Wing PA staff. We would like the paid TV and radio schedule to deliver 125 GRPs.

16. Markets for consumer campaign (scope 1.1) and 1.2.3.4.5.

Advertising: Is it fair to assume a 200-250 radius from the event site is the likely target market area? This would account for people within a 3-4 hour drive minimum. Please define “key suburban family markets” in the National Capitol Region as noted in 1.2.3.5 section of Advertising?

A – A 200-250 area radius is the target marketing area. “Key suburban family markets” intends to include marketing that would reach the youth demographics outside of the NCR.

17. Military market: Can we assume there is a list of active and http://www.andrews.af.mil/library/2015jointbaseandrewsairshow.asp http://www.andrews.af.mil/library/2015jointbaseandrewsairshow.asp http://www.facebook.com/AndrewsAirshow retired military for the purposes of an email campaign to alert about this event? - This would be in addition to using digital and military print (military.com, http://military.com> <http://military.com> network), stars and stripes, military news.com <http://news.com> <http://news.com> etc.

A – The military does not maintain an email listing of retirees that can be provided to outside agencies. We can, however, provide local Retiree Activities Offices with products and request distribution in their organization allows.

18. How relevant are the tertiary markets? Do they have a ticket count from the last air show that gives a percentage of sold tickets (distributed) from these areas?

A – Tickets are not sold for this event, so there is no ticket count.

19. Buy completion -- 1.2.3.5 section on Advertising: Recommended ad plan due 1 week after contract award. Hoping this means strategy development and not he actual buy itself (which would highlight the specific vendors etc.)

A – Correct, we would like the strategy development plan after one week. The actual buy could be later with TV and radio ads really beginning to weeks prior to the event and print and other advertising up to a month out.

20. Will you be providing aerial film footage or will we be required to shoot new footage?

A – No aerial footage should be required. However, we would be able to provide it if necessary.

21. Will we have access to print-quality, high-resolution color images of the different flight teams attending this year’s air show?

http://military.com/ http://military.com/ http://military.com/ http://news.com/ http://news.com/ http://news.com/

A – Yes, we will be able to provide high-resolution color images of U.S. military acts participating in the event, we can request other acts provide you similar products.