Additional_Answers_to_Questions_for_the_Media_Advertising_Project.pdf

1. What is the budget for the Media Advertising for the 2015 Air Show? Do you have a not-to-exceed amount? What was the amount of the media advertising in past shows?

a. Please refer to Question #2 on the original questions/answers submitted.

2. With regard to the Print/Outdoor/Collateral Creative Production listed in section 1.2.3.2 -- it says "The Contractor's Plan for Air Show promotion and marketing shall include the reproduction of imagery and the negotiation of commercial TV, radio, print, billboards, transit and other advertising." Are you using existing creative in this campaign or do you want and expect the contractor to produce new creative in all of those areas consistent with the plan the Contractor develops?

a. All creative campaign products are intended to be created in-house by the 11th Wing Public Affairs office, if the contractor would like to create products to different design specifications we will provide the creative direction.

3. Will all printed items be delivered to one location or multiple locations?

a. All printed items to be distributed to the general public will be delivered to the 11th Wing Public Affairs office. If the contractor is working with a specific venue to advertise the event they should send needed products directly to them.

4. With regard to the TV and Radio mentioned, do you expect those spots to run "not later than 2 weeks prior to show date" like the print ads, billboards and transit advertising?

a. Yes

5. Can the contractor suggest additional advertising opportunities?

a. The solicitation discusses all the advertising opportunities that the Government is looking for.

6. Are existing high definition footage of previous shows and high resolution photo images available to start the creative process?

a. Yes

7. Who did the advertising campaigns for the Air Show in years past?

a. TK World Wide Group, Inc. did the Advertising for the Air Show in 2012.

8. With regard to previous successful Air Shows, what do you hope to do differently this year at the show itself? And in your advertising, media outreach and PR efforts? Do you have specific new goals or objectives determined for this year's show and advertising, media outreach and PR efforts? (i.e. Increase attendance? Create new events or activities for reaching new audiences?

Is there a new focus on what will be at this year's show-- how will it be different from previous ones?)

a. Maximize air time and hit target audience through various means. This year we need to stress that it is a one-day only public show, there is a DoD-ID card holder only rehearsal day on Friday, and parking.

9. What, if any, are the challenges, issues or problems you need to overcome from previous Air

Show events?

a. This year we need to stress that it is a one-day only public show, there is a DoD-ID card holder only rehearsal day on Friday, and parking.

10. What is the theme for this year's show or do you expect the Contractor to come up with a creative theme?

a. The theme is “America’s Airfield: Celebrating heritage, celebrating freedom”

11. How will measure success with this campaign? What will define success for you?

a. Success will be measure by an audience attendance of more than 100,000 and public understanding of the show date, headliner and parking situation.

12. If proposals are due by July 6, 2015, how quickly will the contract be issued?

a. There is no set date on when the contract will be awarded. However, the plan is to tentatively have the contract awarded within 2 weeks after the proposal due date.

13. With regard to submissions, will proposals be accepted via e-mail or do they need to be sent as hard copies via postal or other acceptable delivery manner?

a. Proposals can be submitted via email to the Contracting Office POC, Julia Johnson at Julia.A.Johnson6.civ@mail.mil.

14. What do you look for in a potential contractor for the 2015 Air Show? What are your expectations?

a. We are looking for someone with the contacts and ability to negotiate media buys to reach a variety of ages in a 200-250 mile radius, print hand-outs, posters, etc. in a variety of sizes, and pitch creative advertising methods.

15. In 2012, if the air show cost $2.1 Million and was attended by 200,000 people, how was that budget allocated? How much was spent on advertising the show? How much was spent on creative content development?

a. Please refer to Question #2 on the original questions/answers submitted

16. Is there any way you can post an image or give us dimensional specs for the map cards/ramp maps that are included in the FA2860-15-T-0011 RFP? This is important for pricing purposes.

a. Map cards/ramp maps should be printed 8” x 5”