Promotional_Services_Q_and_A.pdf
PDF 43 KB Posted
- Attached to
- USAFA Band Promotional Media Services Federal contract opportunity
- Solicitation number
- FA251719QA001
About this file
Answers to the questions presented by offerors.
View the file
Other files for this federal contract opportunity
| File | Type | Posted |
|---|---|---|
| Atch_2_Pricing_Promo_Media_Services.xlsx | XLSX spreadsheet | |
| Revised_Jan_2019_USAFA_Band_Media_Promo_SOW.pdf | ||
| Newspaper_Ad_Example_1.pdf | ||
| Newspaper_Ad_Example_2.pdf | ||
| Radio_Spot_Example.pdf | ||
| Atch_2_Pricing_Promo_Media_Services.xlsx | XLSX spreadsheet | |
| Atch_2_Pricing_Promo_Media_Services.xlsx | XLSX spreadsheet | |
| Combined_Synopsis.docx | DOCX document | |
| Atch_1_USAFA_Band_Promo_Media_SOW_Dec_2018.pdf | ||
| Atch_3_WD_15-5417_rev_10_dated_18_Jul_2018.pdf | ||
| Atch_4_Terms_and_Conditions.docx | DOCX document |
Show all 11
On GovTribe
Work with this file on GovTribe
- Download the original file
- Contacts named in this file
- Similar government files
- Ask GovTribe AI about this file
Text version
FA251719QA001 - USAFA Band Promotional Media Services
Questions & Answers
1. NEWSPAPER AD: Does 1 1/4 page newspaper ad mean 1 ad shown in 1 issue, 1 time?
A: No. One ad in each concert location community will be published the number of times specified in the Appendix 1 quantity column. Multiple newspapers are allowed if recommended to maximize coverage of target audiences. Multiple concerts in the same ad is allowable when it makes sense to contractor. If one ad contains multiple concert locations pricing will reflect accordingly.
2. Can you provide target impressions for the newspaper ads for each location?
A: Request contractor research local practices and details to maximize ad impressions of primary and secondary target audiences.
3. RADIO AD: Does the quantity number provided represent individual radio spots?
A: One radio spot created by USAFA Band for each concert location will be broadcast the number of times specified in the quantity column.
4. Can you provide target impressions for radio ads for each location?
A: Request contractor research local practices and details to maximize ad impressions of primary and secondary target audiences.
5. Is the contractor required to create the radio ad content?
A: No. USAFA Band will provide content and create radio spots.
6. FACEBOOK/INSTAGRAM ADS: Does the quantity provided represent clicks or impressions?
A: Impressions
7. Will contractor be provided digital assets for advertising copy?
A: USAFA Band will design, create, and provide advertising copy. Format based on recommendations from contractor.
8. Provide addresses where the concerts will be held?
A: Yes. See below.
9. Does the pricing grid included reflect the exact media that the USAFA wants the vendor to buy or can we make additional recommendations?
A: Grid reflects desired media. Additional recommendations are welcome.
10. Will this opportunity be given to a local company?
A: No, all offerors will be considered.
11. Will the contractor adhere to the Media Specialist I, II, or III salary rate that is identified on the Wage Determination chart?
A: Clause 52.222-41 -- Service Contract Labor Standards applies.
12. Does the number under the Number of Ad's category listed for the Facebook/Instagram sections of each city, reflect impressions, interactions, total number of ads, etc?
A: Impressions.
13. How long should the advertising run?
Radio ads - run throughout a week, two weeks?
A: Advertising should begin 4 weeks prior to scheduled concerts. Exact dates, newspapers/radio, social media posting times will be based on contractor expert recommendations to maximize coverage of primary and secondary target audiences in each concert location community.
14. Will you be giving the contractor access to run the social media advertising from the USAFA Band Social Media Pages through our advertising account?
A: Yes
15. Do you have established target demographics? Social media advertising as well as radio advertising can be tailored to ages as well as sex, do you have a target audience?
A: Yes. Primary target audience are 50+ in age, secondary target is 35-49 age range. Interest categories: veterans, retired persons, classical music, patriotic music, live concerts, free concerts, families with children.
16. Are you open to Spotify/Pandora radio advertising or traditional radio advertising?
A: Yes.
Venues and Addresses Sun 07 April 2019
The Frederick Brown Jr Amphitheater *Seats 2,500
OUTDOOR VENUE
Address: 201 McIntosh Trail Peachtree City, GA 30269
Address: 601 Broad Street Rome, GA 30161
Wed 10 April 2019, time
Carroll County Schools Performing Arts Center *Seats 1,100
INDOOR VENUE
Address: 775 Old Newnan Road Carrollton, GA 30116
Thu 11 April 2019, time
The Lyric Theatre *Seats 750
INDOOR VENUE
Address: 1800 Third Avenue North Birmingham, AL 35230
Fri 12 April 2019, time
Montgomery Riverwalk Amphitheater *Seats ~ 6,000?
OUTDOOR VENUE
Address: 355 Coosa Street Montgomery, AL 36104
Address: 651 Mulberry Street Macon, GA 31201
Address: 1942 Heritage Blvd. Robbins AFB, GA 31098
Mon 15 April 2019, time
Johnny Mercer Theater *Seats 2,524
INDOOR VENUE
Address: 301 West Ogle Thorpe Avenue Savannah, GA 3140
Tues 09 April 2019, time
Rome City Auditorium *Seats 1,006
INDOOR VENUE
Sat 13 April 2019, time
The Grand Opera House *Seats ~ 1,000?
INDOOR VENUE
Sun 14 April 2019, time
Museum of Aviation *Seats ~ 2,000?
OUTDOOR VENUE
File details come from the government source that posted it.