Atch_1_USAFA_Band_Promo_Media_SOW_Dec_2018.pdf
PDF 55 KB Posted
- Attached to
- USAFA Band Promotional Media Services Federal contract opportunity
- Solicitation number
- FA251719QA001
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USAFA Band Promotional Media Services SOW
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Other files for this federal contract opportunity
| File | Type | Posted |
|---|---|---|
| Atch_2_Pricing_Promo_Media_Services.xlsx | XLSX spreadsheet | |
| Atch_2_Pricing_Promo_Media_Services.xlsx | XLSX spreadsheet | |
| Promotional_Services_Q_and_A.pdf | ||
| Revised_Jan_2019_USAFA_Band_Media_Promo_SOW.pdf | ||
| Newspaper_Ad_Example_1.pdf | ||
| Newspaper_Ad_Example_2.pdf | ||
| Radio_Spot_Example.pdf | ||
| Atch_3_WD_15-5417_rev_10_dated_18_Jul_2018.pdf | ||
| Atch_4_Terms_and_Conditions.docx | DOCX document | |
| Atch_2_Pricing_Promo_Media_Services.xlsx | XLSX spreadsheet | |
| Combined_Synopsis.docx | DOCX document |
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Text version
Statement of Work (SOW) Promotional Media Services for
The United States Air Force Academy Band (USAFA) Georgia-Alabama Tour April 2019
1.0 DESCRIPTION OF SERVICES: Non-personal services to include designing and executing a plan to increase attendance at USAFA Band concerts. The contractor will develop and coordinate advertisements for newspaper, radio and social media sites to influence Alabama and Georgia media markets. The advertisements will primarily target audiences within the 50+ age-group and secondary audiences within the 35-49 age group.
The promotional media services will start 7-8 weeks prior to the dates and locations specified in Appendix 1. Contractor will provide all associated services for the quantities specified in this SOW and Appendix 1.
2.0 GOVERNMENT FURNISHED ITEMS AND SERVICES: The USAF Academy Band will provide informational content for advertisements to include concert information and some graphics.
3.0 SERVICES DURING CRISIS. The performance of these services are deemed non-mission essential during times of crisis.
Appendix 1 Promotional Media Services
Concert Date Location Item Description QTY April 7, 2019 Peachtree City, GA Ads 1/4 page Newspaper Ads 1 April 7, 2019 Peachtree City, GA Ads Radio Ads 47 April 7, 2019 Peachtree City, GA Ads Facebook/Instagram Ads 93K April 9, 2019 Rome, GA Ads 1/4 page Newspaper 1 April 9, 2019 Rome, GA Ads Radio Ads 20 April 9, 2019 Rome, GA Ads Facebook/Instagram Ads 52K April 10, 2019 Carrollton, GA Ads 1/4 page Newspaper Ads 1 April 10, 2019 Carrollton, GA Ads Radio Ads 34 April 10, 2019 Carrollton, GA Ads Facebook/Instagram Ads 99K April 11, 2019 Birmingham, AL Ads 1/4 page Newspaper Ads 1 April 11, 2019 Birmingham, AL Ads Radio Ads 60 April 11, 2019 Birmingham, AL Ads Facebook/Instagram Ads 100K April 12, 2019 Montgomery, AL Ads 1/4 page Newspaper Ads 1 April 12, 2019 Montgomery, AL Ads Radio Ads 60 April 12, 2019 Montgomery, AL Ads Facebook/Instagram Ads 51K April 13, 2019 Macon, GA Ads 1/4 page Newspaper Ads 1 April 13, 2019 Macon, GA Ads Radio Ads 40 April 13, 2019 Macon, GA Ads Facebook/Instagram Ads 30K April 14, 2019 Warner Robins, GA Ads 1/4 page Newspaper Ads 1 April 14, 2019 Warner Robins, GA Ads Radio Ads 40 April 14, 2019 Warner Robins, GA Ads Facebook/Instagram Ads 35K April 15, 2019 Savannah, GA Ads 1/4 page Newspaper Ads 1 April 15, 2019 Savannah, GA Ads Radio Ads 42 April 15, 2019 Savannah, GA Ads Facebook/Instagram Ads 92K
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