Exhibit B Revenue Proposal Sheet.xlsx

This is a Revenue Proposal Sheet (Exhibit B) for a state and local contract opportunity with the University of Wisconsin-Milwaukee (UWM) in Wisconsin for event planner and catering services at the Jann Serr Studio space located in the Kenilworth Square East building. The contract is structured as a potential six-year revenue-based agreement. Proposers are required to complete all sections marked in green on the submission form and may submit proposals for Lot 1, Lot 2, or both lots. The document references an accompanying word document (Exhibit B attachment) from January 2022/2023 for estimating purposes to guide proposer calculations.

The revenue proposal allows proposers to choose between two options for compensation structure. Option (Lot) 1 involves a straight percentage of total revenue per event to UWM, with proposers providing predicted total revenue share amounts for years one through four of the contract term. Option (Lot) 2 presents a hybrid model whereby UWM receives 75 percent of the room fee plus an additional financial incentive or structure proposed by the vendor, also with predicted revenue share projections for the four-year period. Proposers selecting the hybrid model must provide a detailed description of the financial incentive or structure on which their revenue projections are based, with space available for expanded explanations if needed.