Entercom SOW 523-22-4-9182-0116 MONEY REMOVED FOR INTENT TO SOLE.docx

STATEMENT OF WORK

PROJECT OVERVIEW

Following is a preliminary scope of work for advertising and related services to be provided Entercom on behalf of the VA New England Healthcare System.

A. GENERAL INFORMATION

1. Title of Project: Entercom Advertising and Marketing campaign

2. Scope of Work: The contractor shall provide the resources and services necessary to complete:

· Public Service announcements in prime VA hospital markets for sports talk radio station in

· WEEI.com (only) Homepage Takeovers:

· Eight (8)

· Takeover (September-22, October-22, January-23, February-23, March-23, April-23, June-23, August-23)

· 400,000 minimum impressions

· 3,200,000 impressions

· Audacy Boston Cluster (WEEI, Mix, Magic, BIG) Homepage Takeovers:

· Four (4)

· Veterans Day (November-22)

· Christmas / Holiday season (December-22)

· Memorial Day (May-23)

· Independence Day (July-23)

· per Takeover

· 400,000 + minimum impressions

· 1,600,000 + impressions

· WEEI Stream (includes Red Sox Baseball):

· 1,292,308 streaming audio impressions (Build out monthly over 12 months starting 9/1/22 – 8/31/23)

· CPM

· Includes accompanying Banner ad with X bonus impressions.

· WEEI Regional Network – Patriots Programming:

· WEEI NFL Sunday – “Veteran’s Perspective” - 17 Weeks (9/5/22 – 1/8/23)

· Pregame Show Live (:10) feature with Christian Fauria

· Three (3) (:30) Network commercials (Sunday pre and post)

· WEEI Patriots Monday & Patriots Friday

· Three (3) (:30) Network commercials M/F 6am-7pm

· WEEI Regional Network - LIVE (:15) Trending Now:

· Includes LIVE Opening Billboard

· Includes LIVE (:15) commercial read

· Ten (10) per week, Mon-Sun 5am-8pm

· per LIVE read, each airs over the WEEI Nine (9) Station New England Network

· 10 weeks (February – August 2023)

· Mix 104.1 – Veteran’s Perspective with Mix Morning Show Host – Karson Tager (Veteran)

· Four (4) Vertical Strategies

· Audio & Video

· Net – Video Impressions. 100,000 impressions per holiday

· Net – 10 (:30) Veteran’s Perspective commercials leading into holiday, (Mon-Fri 6am-10am)

· Veterans Day (November-22)

· Christmas / Holiday season (December-22)

· Memorial Day (May-23)

· Independence Day (July-23)

· MIX 104.1 Public Affairs Show:

· One (1) Hour Show

· Airs once per quarter

· Magic 106.7 – Veteran’s Perspective with Morning Magic Show Host – David O’Leary (Veteran)

· Four (4) Vertical Strategies

· Audio & Video

· Net – Video Impressions. 100,000 impressions per holiday

· Net – 10 (:30) Veteran’s Perspective commercials leading into holiday, (Mon-Fri 6am-10am)

· Veterans Day (November-22)

· Christmas / Holiday season (December-22)

· Memorial Day (May-23)

· Independence Day (July-23)

1. Performance Period: The contractor shall deliver services between the dates of September 1, 2022 through August 31, 2023, unless otherwise directed by the Contracting Officer.

2. Managing Agency: The VISN Business Office is managing this project. The VISN Outreach Coordinator, in consultation with the Contracting Officer’s Technical Representative (COTR), shall be the contractor’s principal point of contact regarding the execution of the contract’s requirements.

B. SPECIFIC MANDATORY TASKS AND ASSOCIATED DELIVERABLES

Description of Tasks and Associated Deliverables: The contractor shall provide the specific deliverables described below.

Deliverable 1: Execution - The contractor shall execute the advertising services as described in this SOW.

Deliverable 2: Completion - The contractor shall provide all resources and services necessary for the delivery of packages to the expectations of the Outreach staff within the performance period listed above.

C. SCHEDULE OF DELIVERABLES

1. The contractor’s performance period dates will serve as the schedule of delivery for the deliverables specified.

D. RECORDS MANAGEMENT

1. Citations to pertinent laws, codes and regulations such as 44 U.S.C chapters 21, 29, 31 and 33; Freedom of Information Act (5 U.S.C. 552); Privacy Act (5 U.S.C. 552a); 36 CFR Part 1222 and Part 1228.

1. Contractor shall treat all deliverables under the contract as the property of the U.S. Government for which the Government Agency shall have unlimited rights to use, dispose of, or disclose such data contained therein as it determines to be in the public interest.

1. Contractor shall not create or maintain any records that are not specifically tied to or authorized by the contract using Government IT equipment and/or Government records.

1. Contractor shall not retain, use, sell, or disseminate copies of any deliverable that contains information covered by the Privacy Act of 1974 or that which is generally protected by the Freedom of Information Act.

1. Contractor shall not create or maintain any records containing any Government Agency records that are not specifically tied to or authorized by the contract.

1. The Government Agency owns the rights to all data/records produced as part of this contract.

1. The Government Agency owns the rights to all electronic information (electronic data, electronic information systems, electronic databases, etc.) and all supporting documentation created as part of this contract. Contractor must deliver sufficient technical documentation with all data deliverables to permit the agency to use the data.

1. Contractor agrees to comply with Federal and Agency records management policies, including those policies associated with the safeguarding of records covered by the Privacy Act of 1974. These policies include the preservation of all records created or received regardless of format [paper, electronic, etc.] or mode of transmission [e-mail, fax, etc.] or state of completion [draft, final, etc.].

1. No disposition of documents will be allowed without the prior written consent of the Contracting Officer. The Agency and its contractors are responsible for preventing the alienation or unauthorized destruction of records, including all forms of mutilation. Willful and unlawful destruction, damage or alienation of Federal records is subject to the fines and penalties imposed by 18 U.S.C. 2701. Records may not be removed from the legal custody of the Agency or destroyed without regard to the provisions of the agency records schedules.

1. Contractor is required to obtain the Contracting Officer's approval prior to engaging in any contractual relationship (sub-contractor) in support of this contract requiring the disclosure of information, documentary material and/or records generated under, or relating to, this contract. The Contractor (and any sub-contractor) is required to abide by Government and Agency guidance for protecting sensitive and proprietary information.

E. GOVERNMENT RESPONSIBILITIES

Government shall provide information to help develop designated topics and shall make available appropriate VA contacts as required by the work plan. The government shall complete and release required reviews and approvals in a timely manner and in accordance with the work plan.

6500.6 form: Requirements do not apply and a Security Accreditation Package is not required.