Draft SOW - Public Relations Media Software.pdf

Department of Energy Office of Public Affairs

Public Relations Media Software Statement of Work

1. INTRODUCTION

The purpose of this requirement is to procure comprehensive media relations management software for The Department of Energy (DOE) Office of Public Affairs (PA).

2. SCOPE

The contractor shall provide comprehensive media relations management software, which will give PA the ability to improve its press release and media advisory distribution, evaluate the impact of media relation projects and efforts, monitor social media sites for DOE presence and impact, and integrate users' project activities into one, synthesized location.

3. SALIENT CHARACTERISTICS

The contractor shall provide comprehensive media relations management software which contains the following features:

• Comprehensive media database with contacts at the local, regional and national levels. This should include contact information for local, regional and national journalists who work for print and online publications. This database should be updated on a regular basis to ensure accuracy and reliability. This database should include a thorough Media Search Function. This database should not block contacts from users.

• Customizable journalist and publication profiles. There profiles should be available online with multiple user access and should include ample space for notes and inquiry updates.

• Integrated activity and project management, including the ability to track project updates and status and share users' project activity in one location.

• User-friendly clipping system for media hits and radio.

• Unlimited press release distribution. Users should be able to email an unlimited number of press releases and media advisories through an online system/portal which integrates media database(s), journalist profiles and project management tools. Users should be able to send press releases and media advisories through a smartphone.

• Automatic tracking for emails open/read. Users should be able to track who has opened and read emailed press releases and other announcements.

• Near real-time social media monitoring should measure prominence, impact and sentiment of blog posts and comments and mentions/comments on Facebook, YouTube, Flickr, X, and other social media sites. Users should be alerted to top articles.

• Analysis should be able to generate accurate reports illustrating social media and news media monitoring metrics. These reports should include a variety of graphs and charts that clearly demonstrate prominence, impact, sentiment and topics areas.

• Training and technical support. Users should have access to online, in-person and over the phone training and technical support to help them learn about how these tools work and increase their ability to use these tools effectively.

• Ability to easily import large excel sheets or documents of current reporter lists.

The Contractor shall provide the following:

CLIN 00001 Base Year

Item Description QTY

1 Media Intelligence Platform (premium package) 1

2 Social Media Content package 1

3 Searchable Broadcast Content database 1

4 Influencer Contact Manager 1

5 Ability to send unlimited emails 1

6 Additional Users/Agents 10

7 Additional Search Agents 20

8 Additional Dashboard 20

9 Short Term License 1

CLIN 10001 Option Year 1

2 Social Media Content package 1

3 Searchable Broadcast Content database 1

4 Influencer Contact Manager 1

5 Ability to send unlimited emails 1

6 Additional Users/Agents 10

7 Additional Search Agents 20

CLIN 20001 Option Year 2

2 Social Media Content package 1

3 Searchable Broadcast Content database 1

4 Influencer Contact Manager 1

5 Ability to send unlimited emails 1

CLIN 30001 Option Year 3

2 Social Media Content package 1

3 Searchable Broadcast Content database 1

4 Influencer Contact Manager 1

5 Ability to send unlimited emails 1

6 Additional Users/Agents 10

7 Additional Search Agents 20

CLIN 40001 Option Year 4

1 Media Intelligence Platform (premium package) 1

2 Social Media Content package 1

3 Searchable Broadcast Content database 1

4 Influencer Contact Manager 1

5 Ability to send unlimited emails 1

6 Additional Users/Agents 10

7 Additional Search Agents 20

4. PERIOD OF PERFORMANCE

The contract term will consist of one (1) base year and four (4) option years.

5. PLACE OF PERFORMANCE

Delivery Address: Department of Energy Office of Public Affairs

1000 Independence Ave., SW Washington D.C. 20585

6 Additional Users/Agents 10

7 Additional Search Agents 20