DCKA-2026-A-0066_Att2.pdf

DISTRICT DEPARTMENT OF

TRANSPORTATION

Bus Shelter Franchise Agreement

Pre-Proposal Conference

DCKA-2026-A-0066

July 27, 2026

Agenda, Introductions & Disclaimer

• District Opening Remarks and Introductions

– Franci Orellana, Contract Specialist Contractor

– Benita Scott, Deputy Chief Contracting Officer

– Carla Longshore, Associate Director

• Bus Shelter Program Overview

• Key Personnel Requirements

• Schedule of Payments to the District

• Submission Requirements

• Factor Submission and Evaluation

• Procurement Milestones

• Questions

Nothing in this slide show or verbal presentation should be construed to amend the solicitation.

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C.7.5 Removal & Relocation of Shelters

Paid by 3rd Parties: Does not count towards the 2%. Franchisee is responsible for entering into an agreement with the 3rd party.

Paid by Franchisee: On January 1 each calendar year, the number of shelters in the Inventory, Maintenance and Complaint Database System (IMCDS) is multiplied by 2% to establish the maximum. For instance, if there are 900 shelters, the Franchisee would be responsible for moving up to 18 shelters that year.

Paid by the District: The Franchisee and District shall enter into a separate contract (with appropriated funds) for removals and relocations paid for by the District.

Bus Shelter Program Overview

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C.7.6 Shelter Designs and Construction

Existing Shelter Designs – Shelter designs for the shelters currently installed across the District.

New Shelter Designs – Shelter designs that will be provided to the District for review and approval. Design shall result in a new shelter that look similar the shelters currently installed across the District. Ensure to review the Design Elements and Design Safety Considerations.

New Master Shelter Designs – Proposed New Shelter Designs are due by the end of Year 1.

Bus Shelter Program Overview Cont.

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C.7.10 Interactive Smart Kiosk –Right of First Refusal

Should the District determine to procure Interactive Smart Kiosks during the term of this Agreement, the Franchisee shall be granted a right of first refusal to furnish, install, and maintain such kiosks in accordance with the

District’s requirements.

The Franchisee shall have thirty (30) days to notify the District of its intent to exercise its right of first refusal.

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C.7.7 Spare Parts Inventory – Long Lead Materials

• Quarterly reporting of inventory levels

• Maintain a minimum spare parts inventory of 10% of all long-lead materials

C.7.11 Shelter Maintenance and Repair Ongoing maintenance, repair, and replacement of bus shelters to ensure excellent condition.

• Hazardous damage within 24 hours;

• Destroyed shelter remains shall be removed within 24 hours and the shelter replaced within 15 days.

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C.7.19 Approval of Advertising Material

• All advertisements displayed on bus shelters within the District must be approved prior to posting.

• Rejected advertisements must not be displayed.

• The District shall have the right to reject the posting of any Advertisement which the

District determines to be deceptive, misleading, untruthful, obscene, sexually explicit or in violation of District law

• Advertising Decals:

"The views expressed in this Advertisement do not necessarily reflect the views of the District Government or District Department of Transportation Agency."

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C.7.20 Inventory, Maintenance and Complaint Database System (IMCDS)

• Franchisee shall create and maintain throughout the term of the Agreement an Inventory, Maintenance, and Complaint Database System

• The system utilized by the Franchisee must be able to connect and share data with the District’s Trimble CityWorks or similar system via an Application Programming Interface (API).

• Within 60 Days after the Effective Date, Franchisee shall submit to the District for Approval complete documentation of its proposed IMCDS

C.8 Transition In and Out: F.1.1.1 Transition In period: To be negotiated and determined at award

The Franchisee shall not interfere with the existing Franchisee in any way. Transition In activities in Section C.8.1 include:

- Inventory and condition assessment

- Begin developing advertising leads and profiles

- Assess software compatibility (i.e., IMCDS)

- Develop and finalize draft shelter designs

- Identify District office and warehouse space

- Permitting

- Finalize the Operation and Maintenance Plan, mobilization, & securing bonds

& insurance

- Identify Smart Kiosk

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Key Personnel Requirements

Program Manager – Must demonstrate 10 years of experience responsible for managing projects of similar scope and complexity, providing Advertising services as part of a transit shelter design, installation, operation, and maintenance program.

Program Analyst – This individual must demonstrate at least three (3) years of experience working on projects of similar scope and complexity.

Construction and Maintenance Manager – Must demonstrate 10 years of experience responsible for managing projects of similar scope and complexity, responsible for a multi-year program of installations, operations, and maintenance of public assets.

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Lead Architect: This individual must demonstrate at least ten (10) years of experience with aesthetic design of pedestrian structures or similar work.

Lead Designer: This individual must possess a bachelor’s degree in a related engineering discipline and be a licensed Professional Engineer in the District of Columbia, and demonstrate at least five (5) years of experience with structural design of pedestrian structures or similar work.

Key Personnel Requirements Cont.

The Franchisee shall pay to the District rental payments for the use and occupancy of Bus Shelters, which shall include a) Guaranteed Annual Minimum payments, and (b) Annual Revenue Sharing payments

Guaranteed Annual Minimum (GAM): GAM payments are fixed and not subject to change regardless of the Franchisee’s actual cost experience and Bus Shelter installation schedule.

Annual Revenue Sharing: These payments are variable subject to the fixed Annual Revenue Sharing Rates and actual Annual Gross Advertising Revenue collected in each Agreement Year.

Schedule of Payments to the District § G.2

Schedule of Payments to the District

Guaranteed Annual Minimum (GAM) payments: established by the Franchisee within their cost proposal.

Agreement Year 1: shall have 5 GAM payments

First GAM payment: shall be paid as a single lump sum in the amount of $3,000,000 to the District no later than 30 January 2027.

All other GAM payments: due on January 30th (for the preceding quarter), April 30th (for the preceding quarter), July 30th (for the preceding quarter), and October 30th (for the preceding quarter) of each Agreement Year.

The Franchisee shall at no time reduce any GAM payments regardless of whether or not the Franchisee has fabricated and installed the minimum number of Bus Shelters authorized by this Agreement.

Schedule of Payments to the District

Annual Revenue Sharing Payments: to be paid according to the Revenue Sharing Rates established in Attachment J.1

Annual Revenue Sharing Payment = (Annual Gross Advertising Revenue – Annual GAM Payment) * Annual Revenue Sharing Rate

In the event the Annual Revenue Sharing Payment is less than $0.00, no Annual Revenue Sharing Payment will be due that Year.

Year 1: ($10,500,000-$10,000,000) * .25 = $125,000 Year 2: ($11,000,000-$10,500,000) * .30 = $150,000 Year 3: ($10,500,000-$11,000,000) * .35 = $0 Year 4: ($12,000,000-$11,500,000) * .40 = $200,000 Year 5: ($12,500,000-$12,000,000) * .45 = $225,000

Submission Requirements

Compliance Documents (§ L.7.1.): Do not count towards the page limitation

• Submittal Letter, POCs, Unique Entity Identifier, etc.

• Section K Representations, Certifications, and Acknowledgments

K.1 Bidder/Offeror Certification Form K.2 Tax Certification Affidavit K.3 Past Performance Evaluation Form K.4 Equal Employment Opportunity Report K.5 First Source Agreement and Plan

Proposal Volumes:

Volume 1 – Technical Proposal (§ L.7.2): Includes plans, narratives, and other documentation. - Limited to 60 pages!

• The narratives are structured to align with the technical evaluation factors for efficiency of the evaluation, but the District may consider the submission in whole.

Volume 2 – Schedule of District Payments (§ L.7.3): Attachment J.1 Schedule of District Payments

Section M Evaluation Weighting

67 points

Technical criteria

33 points

Payments to District

+ up to 20

Preference points (maximum total: 120)

Technical Rating

Acceptable — 3

Meets requirements; no deficiencies.

Good — 4

Meets requirements and exceeds some requirements; no deficiencies.

Excellent — 5

Exceeds most or all requirements; no deficiencies.

Volume 1 - Factor 1

Factor 1 - Advertising and Revenue Narrative (§ L.7.2.2): Provide a comprehensive revenue sharing plan including all assumptions and calculations outlining the gross monthly revenue and expenses for the term of the Agreement. All calculations shall be submitted in .xls format. Ensure to address all elements in Section L.7.2.2

Factor 1 – Advertising and Revenue (17 Points) Evaluation (§ M.3.1.1 ):

Factor 1 – Subfactor 1 (5 Points): Does the proposed comprehensive revenue sharing plan reflect current market conditions, best practices vetted in other jurisdictions, and is commensurate with the level of service required under the Agreement?

Factor 1 – Subfactor 2 (12 Points): Does the proposed compensation maximize the return of funds to the District, and is there strong evidence supporting the offeror’s ability to meet the proposed compensation measures?

Volume 1 - Factor 2

Factor 2 - Bus Shelter Design and Installation Plan (§ L.7.2.3) Narrative: Provide a draft New Bus Shelter Design and Installation Plan (“Plan”) that meets the solicitation’s technical requirements. See Section L.7.2.3 for the Plan minimum requirements.

Factor 2 – Bus Shelter Design and Installation (10 Points) Evaluation (§ M.3.1.2):

The District will evaluate the Offeror's proposal, including the Bus Shelter Design and Installation Plan, with focus on design aesthetics, safety, materials availability and durability, cost effectiveness, ease of maintenance, and accommodation for people with disabilities.

Volume 1 - Factor 3

Factor 3 - Operation and Maintenance Plan (§ L.7.2.4) Narrative: Provide an Operation and Maintenance Plan addressing the availability of resources and the Offeror’s ability to make the necessary resources available throughout the term of the Agreement. See Section L.7.2.4 for the narrative minimum requirements.

Factor 3 – Operation and Maintenance Plan (20 Points) Evaluation (§ M.3.1.3)

Factor 3 – Subfactor 1 (12 Points): Does the Operations and Maintenance Plan meet the District’s requirements, including service level and maintenance activities by type of request, request completion timeliness, integration with District IT systems (i.e., Cityworks), and the efficiency of operations.

Factor 3 – Subfactor 2 (8 Points): The extent to which the offeror will maintain, repair, and incorporate aesthetics, technology, and safety improvements to the Bus Shelters throughout the term of Agreement.

Volume 1 - Factor 4

Factor 4 - Qualifications and Experience Narrative (§ L.7.2.5): Offerors shall identify and provide a resume, in their own format, for all proposed Key Personnel (identified in Section H.4). See Section L.7.2.5 for minimum narrative requirements.

Factor 4 – Qualifications and Experience (10 Points) Evaluation (§ M.3.1.4 ): The District will evaluate the proposed personnel qualifications as necessary for satisfactory performance of the required services including program management, design, installation, maintenance, and construction services.

Volume 1 - Factor 5

Factor 5 - Past Performance Narrative (§ L.7.2.6): Provide a detailed description of two (2) projects in the last ten (10) years in which the offeror has provided the same or similar services in terms of magnitude, type, and term of the contract/agreement. In particular, the offeror must demonstrate experience generating revenue by managing Advertising in the public space, constructing and maintaining Bus Shelters, and program management. See Section L.7.2.6 for the minimum information required for each project.

Factor 5 – Past Performance (10 Points) Evaluation (§ M.3.1.5): The District will evaluate the demonstrated past performance on contracts or agreements with the District, other governmental entities, and private industry in terms of providing the same or similar services, the recency of the past performance, revenue generation, quality of work, and continuous improvement to design, technology, and/or services offered.

Volume 2 - Schedule of District Payments Submission

Volume 2: Attachment J.1 Schedule of District Payments

• Must make an offer on all payment elements, including: Proposed Active Bus Shelters, Proposed Guaranteed Annual Minimum Payment, Proposed Annual Revenue Sharing Rate, and Total Projected Annual Gross Advertising Revenue

• All fields requiring an input are filled in green color

Minimum Active Bus Shelters Schedule

Payments to District Criterion

PAYMENTS TO DISTRICT CRITERION (33 Points) - See Section M.3.2

Total Evaluation Amount (TEA) = GAM Payments x Average Revenue Sharing Rate Multiplier

Average Revenue Sharing Rate Multiplier (ARSRM): 1.41 Offeror 1 TEA = $121,500,000 * 1.41 Offeror 1 TEA = $171,315,000.00

Payments to District Criterion Cont.

See Section M.3.2

PAYMENTS TO DISTRICT CRITERION (33 Points)

Offeror 1 TEA: $171,315,000; Offeror 2 TEA: $160,000,000; Offeror 3 TEA: $150,000,000

Payments to the District Score

Offeror Name

33 Points (Highest TEA)Offeror 1

30.82 PointsOfferor 2

28.89 PointsOfferor 3

§ M.4.1.1: No less than 50% of the equity interest holders of the entity have resided in the District of Columbia for at least 3 years. (10 points) See Section M.4.3.1 for the required supporting documentation.

§ M.4.1.2 - CBE Work Plan (10 points) See Section M.4.3.2 for the required supporting documentation.

Evaluation of Preferences § M.4

Percentage of Estimated Total Work Cost Allocated to CBEs, 10-Year Base Period (M.4.1.2)

Points Awarded (Max 10 Points)

% of Estimated Total Work Cost Allocated to CBEs

0 Points0% to 1%

2.5 Points1.01% to 10%

5 Points10.01% to 20%

7.5 Points20.1% to 34%

10 Points34.01% or greater

Procurement Milestones

Questions Due: 8/3/2026 (7 days after today) Questions Response: 8/7/2026 Due date for Proposals: by 5 PM on 8/24/2026 TEP Individual Evaluations: 14 days Consensus Meetings and Selection of Negotiation Process: 7 days Negotiations and Award Decision: 30 – 45 days

250 M St SE | Washington, DC 20003

QUESTIONS??

1. Summary Meeting title Bus Shelter Pre-Proposal Conference Attended participants 25 Start time 7/27/26, 9:47:36 AM End time 7/27/26, 10:40:01 AM Meeting duration 52m 25s Average attendance time 38m 24s

2. Participants Name Email Role Orellana, Franci ( DDOT-Contractor) franci.orellana@dc.gov Organizer Scott, Benita (OCP) benita.scott@dc.gov Presenter Longshore, Carla (DDOT) Carla.longshore@dc.gov Presenter Pedro Alfonso PAlfonso@dcihq.com Attendee Han May Chan (DDOT) Han.maychan@dc.gov Attendee Mayo, Damien (OCP) damien.mayo1@dc.gov Attendee Gabrielle Alfonso GAlfonso@dcihq.com Attendee Damian Gutierrez damian.gutierrez@outfront.com Attendee Holland, LaTonya (OCP) latonya.holland@dc.gov Attendee GREEN Camille camille.green@jcdecaux.com Attendee Steve Ginsburg sjg2021@outlook.com Attendee Nasihi, Nasehullah (OCP) nasehullah.nasihi@dc.gov Attendee Brown, Louis (OCP) louis.brown@dc.gov Attendee Emily (Unverified) emily.pease@intersection.com Attendee Steve Brvenik (Unverified) stevebrvenik@clearchannel.com Attendee WDC - Aaron wdcaaron@outfront.com Attendee King, Joseph JosephKing@clearchannel.com Attendee John Paolo JPaolo@obm.com Attendee Ford, Henry henryford@clearchannel.com Attendee Ellie Levy ELevy@obm.com Attendee Glen Rectenwald glen.rectenwald@outfront.com Attendee Logan Mayer (Vector Media) (Unverified) lmayer@vectormedia.com Attendee Hessler, Carol (OCP) carol.hessler@dc.gov Attendee Logan Mayer (Vector Media) (Unverified) lmayer@vectormedia.com Attendee Rich Tynes (Unverified) rich@impacteagle.co Attendee

ATTENDANCE ROSTER

Virtual Pre - Bid Meeting for July 27, 2026, at 10:00 AM EST

DCKA-2026-A-0066

Bus Shelter Franchise Agreement