Attch 2 - Evaluation Criteria 24R0018.docx

ATTACHMENT 2 – EVALUATION CRITERIA

PROPOSAL EVALUATION

The Government contemplates award of a single-award, Firm-Fixed Unit Price contract resulting from this solicitation. It is the intent of the Government to make an award based on the initial proposal without discussions.

TECHNICAL EVALUATION FACTORS

The Technical Evaluation Factors (i.e., non-Cost/Price) will be evaluated using an adjectival (Outstanding, Acceptable, Unacceptable) rating scheme. The basis of award will be Best Value using Tradeoffs, price and non-price factors considered. The following technical factors and evaluation criteria shall be used, with the percentage of overall rating representing the level of importance (weight) for that factor (i.e Factors 1 through 3 are of equal importance):

Factor 1: Experience (35% of overall rating)

1. The bidder must submit information that clearly demonstrates its experience, suitability, and contracts similar to the objective of this request for proposals, indicating the contracts in force or completed in the last five (5) years with similar objectives to this request for proposals, specifying lessons learned and industry best practices utilized.

1. Offeror’s proposal must clearly demonstrate experience and proven capabilities in providing successful regional and national advertising campaigns of the same or similar nature. Offeror shall explain approach as well as the methods used (digital media, print, televised, etc).

FACTOR 2: Experience in Multiple Types of Promotional Materials (25% of overall rating)

· Offeror’s proposal must clearly demonstrate experience and expertise in audiovisual production, national advertising campaigns, with social/development focus for NGOs, international cooperation, civil society organizations or the State. Presenting at least one certification of a contract satisfactorily performed

· Offerors proposal must clearly demonstrate expertise in multiple media types and methods of distribution. This includes, but is not limited to, the production of print media such as banners, brochures, flyers, press releases as well digital media for distribution through social media and regional and national news outlets.

FACTOR 3 – Administrative and operational capacity (20% of overall rating)

· The bidder must demonstrate its administrative and operational capacity, through an organization chart, explaining in detail the number of professionals that make up the organization of your company in the technical, financial, administrative, customer service, planning, production, and other departments. Must attach the respective organization chart.

FACTOR 4 – Cultural Knowledge (20% of overall rating) Offerors proposal must clearly articulate the vendors knowledge of the local culture to best address the target audience in Colombia, particularly with respect to the target message.

TECHNICAL RATING

The following technical ratings will be assigned to each technical factor:

Rating Description

PAST PERFORMANCE

For the purpose of evaluating past performance, the Government will consider the collective past performance of the proposed contract team. For evaluation purposes, the proposed contract team includes the Prime Offeror, joint venture partner, and major subcontractor(s), if applicable. For the purposes of this solicitation, a major subcontractor is defined as any subcontractor that will likely perform more than 15% of the required effort.

(a) Evaluation Process. The past performance evaluation considers each Offeror’s demonstrated recent (within the last three years) and relevant record of performance in delivering services that meet the contract’s requirements. Performance confidence is assessed at the overall Past Performance factor level after evaluating aspects of the offeror’s recent past performance, focusing on performance that is relevant to the requirements of this solicitation.

(b) The past performance evaluation considers each Offeror’s demonstrated recent and relevant record of performance in supplying products and services that meet the contract’s requirements. In conducting the Past Performance evaluation, the Government reserves the right to use both the information provided in the Offeror’s Past Performance proposal volume and information obtained from other sources available to the Government, to include, but not limited to, the Past Performance Information Retrieval System (PPIRS), Federal Awardee Performance and Integrity Information System (FAPIIS), Electronic Subcontract Reporting System (eSRS), or other databases; interviews with Program Managers, Contracting Officers and Fee Determining Officials; the Defense Contract Management Agency (DCMA), and commercial sources.

(i) Recency Assessment An assessment of the past performance information will be made to determine if it is recent. To be recent, past performance must not be older than five (5) years from the date of issuance of this solicitation. Past performance information that does not meet this condition will not be evaluated.

(ii) Relevancy Assessment The Government will conduct an evaluation of recent performance information obtained to determine how closely the services performed under those contracts relate to the requirements of this solicitation. In determining relevancy for past performance references, consideration will be given to the effort, or portion of the effort, to be performed under this contract by offeror, joint venture partner, or major subcontractor whose performance is being reviewed and evaluated.

The Government will use the following definitions when assessing the relevancy of past performance references. With respect to relevancy, the Government will consider more relevant Past Performance to be a stronger predictor of future success and have more influence on the Past Performance evaluation than Past Performance of lesser relevance.

(b) Assigning Ratings. As a result of the relevancy and quality assessments of the recent contracts evaluated, offerors will receive an integrated performance confidence assessment rating. Offerors without a record of recent/relevant past performance or for whom information on past performance is so sparse that no meaningful confidence assessment rating can be reasonably assigned will not be evaluated favorably or unfavorably on past performance and, as a result, will receive an "Unknown Confidence" rating for the Past Performance factor.

More recent performance will have a greater impact on the Performance Confidence Assessment than less recent or relevant effort. A strong record of relevant past performance may be considered more advantageous to the Government than an "Unknown Confidence" rating. Likewise, a more relevant past performance record may receive a higher confidence rating and be considered more favorably than a less relevant record of favorable performance.

NOTE: In the case of an offeror without a record of relevant past performance or for whom information on past performance is not available or so sparse that no meaningful past performance rating can be reasonably assigned, the offeror may not be evaluated favorably or unfavorably on past performance. Therefore, the offeror shall be determined to have unknown past performance and will berated as “Unknown Confidence (Neutral)”.

(c) In determining the rating for the past performance evaluation factor, the Government will give greater consideration to the contracts which the Government feels are most relevant to the Government's requirement. There are two aspects to the past performance evaluation. The first is to determine how relevant a recent effort accomplished by the offeror is to the effort to be acquired under this solicitation. The second aspect of past performance evaluation is to determine how well the offeror performed on the contracts.

(1) Recency Assessment: An assessment of the past performance information will be made to determine if it is recent. To be recent, the effort must be ongoing or must have been performed during the past 5 years from the date of issuance of this solicitation. Past performance information that fails this condition will not be evaluated.

(2) Relevancy Assessment: The Government will conduct an evaluation of all recent performance information obtained to determine how closely the products provided/services performed under those contracts relate to the requirements of this solicitation. Consideration will be given to similarity of services. The Government will use the following relevancy definitions when assessing past performance:

PAST PERFORMANCE RELEVANCY CONSIDERATIONS

Rating Definition Very Relevant: Present/past performance effort involved comparable scope and magnitude of effort and complexities as this solicitation requires.

Relevant: Present/past performance effort involved much of the magnitude of effort and complexities this solicitation requires.

Somewhat Relevant: Present/past performance effort involved some of the scope and magnitude of effort and complexities this solicitation requires.

Not Relevant: Present/past performance effort involved little or none of the scope and magnitude of effort and complexities this solicitation requires.

PRICE EVALUATION

(a) The Government will evaluate price for award purposes by adding the total price for all proposed costs (line items) as proposed in the Offerors Cost/Price Proposal.