191NLE24R0018 q and A.docx

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INL Colombia Anti Money Laundering Campaign
Solicitation number
191NLE24R0018
Issued by

About this file

This document contains questions and answers related to a federal contract solicitation for an Anti Money Laundering Campaign in Colombia.

The key details are:

  • The solicitation number is 191NLE24R0018 for the "INL Colombia Anti Money Laundering Campaign" requirement.
  • The main objective is to raise public awareness of money laundering and financing of terrorism, and to encourage citizen reporting through the UIAF's "Inform us" channel.
  • The campaign should have both national and regional/territorial approaches, prioritizing Designated Non-Financial Businesses and Professions (DNFBPs) such as lawyers, accountants, real estate agents, etc.
  • The contract performance period is expected to be in 2024-2025, with three phases: campaign production, launch, and dissemination.
  • Proposals are due by 12:00 PM ET on September 4, 2024, and questions are due by 5:00 PM ET on August 26, 2024.
  • The contracting agency is the Department of State Office of Acquisition Management.

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191NLE24R0018 - Responses

Question 1: Ad Spend. How would you like us to price ad spend. This actual ad spend (to Google, META, and others) will most likely be a pass through or ODC (Other Direct Cost). However, our suggested ad spend amount could price us out of the competition. Do you have a suggested strategy that will level this item for all competitors?

Answer: AD spend is an ODC. Strategy is on the offeror and should maximize resources.

Question 2: The RFQ states, "The proposal shall contain adequate design details of promotional materials consistent with the campaign message and ability to capture the attention of the target audience..." Do you want actual mock-up designs, or a description of the design process and suggested products?

Answer: A description of the design process and suggested products with the campaign message and ability to capture the attention of the target audience would meet the minimum requirement. Providing details of the design of the promotional materials would be helpful.

SBU - CONTRACTING AND ACQUISITIONS

File details come from the government source that posted it. Updated .