Attachment+D+-+WSC+Athletics+Graphics.pdf

WILLISTON STATE COLLEGE

ATHLETICS BRAND IDENTITY GUIDELINES

THE IDENTITY 3

ATHlETIc TYPOGRAPHY & cOlOR 4

ATHlETIc MARKS

Primary mascot mark 1 5

Primary mascot mark 2 6

Primary mascot mark 3 7

Primary mascot mark 4 8

Primary athletic wordmark 1 9

Primary athletic wordmark 2 10

Primary athletic wordmark 3 11

ATHlETIc VIOlATION INFORMATION 12

ATHlETIc SAFE ZONE & SIZING 13 cONTAcT INFORMATION 14

WIllISTON STATE

ATHlETIc BRAND GuIDElINES

INDEX

WIllISTON STATE

ATHlETIc BRAND GuIDElINES

THE IDENTITY

Proper and uniform use of williston state’s athletics identity builds awareness and ensures the school’s best representation in our community, therefore, the institution’s brand program should be used in accordance with the guidelines in this approved artwork guidelines.

The Williston State Athletics brand consists of two primary components:

1. Buffalo – a proprietary logo of the school’s mascot in both full-body and head-only iterations.

2. Typography – a collection of typographic marks that build and emphasize the williston state name and brand.

the williston state brand program has been carefully designed to reflect the school’s athletic leadership and excellence. the williston state’s brand integrity should be maintained throughout all school communications.

TYPOGRAPHY & cOlOR the primary typeface for the athletics program was custom designed for williston state, and a san-serif alternative, deria sans, has been chosen as a support font for the identity system and should be used accordingly.

SuPPORT FONT - DERIA SANS

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

SuPPORT FONT - DERIA BOlD

ABcDEFGHIJKlMNOPQRSTuVWXYZ abcdefghijklmnopqrstuvwxyz

1234567890

SuPPORT FONT - DERIA SANS lIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Proper application of typography and color ensures a seamless ex tension of the will iston state brand identity system.

williston state Grey and williston state GreeN are the school’s official colors. their specific color information can be found below.

WIllISTON STATE GREY

PaNtoNe 424 c c: 0, m: 0, y: 0, k: 61 r: 108, G: 111, B: 112 hex #6c6F70

WIllISTON STATE GREEN

PaNtoNe 3308 c c: 90, m: 47, y: 74, k: 50 r: 0, G: 68, B: 56 hex #004438

ATHlETIc BRAND GuIDElINES

PRIMARY MAScOT MARK 1 the primary mascot mark 1 features a new, dynamic

Buffalo head rendering which is designed to represent the strength of the williston state athletics program.

one-color and reversed applications are to be applied as demonstrated below.

ATHlETIc BRAND GuIDElINES

PRIMARY MAScOT MARK 2 the primary mascot mark 2 features a new, dynamic

Buffalo head rendering which is designed to represent the strength of the williston state athletics program.

PRIMARY MAScOT MARK 3 the new head-only Buffalo is designed to stand atop all of the new athletic typographic solutions. one-color and reversed applications are to be applied as demonstrated below.

PRIMARY MAScOT MARK 4 the new full body Buffalo is designed to stand atop all of the new athletic typographic solutions. one-color and reversed

ATHlETIc BRAND GuIDElINES

PRIMARY ATHlETIcS WORDMARK 1 the primary athletics wordmark 1 features the wording

“williston state tetons” set in the custom teton font in a traditional stacked manner. one-color and reversed

ATHlETIc BRAND GuIDElINES

PRIMARY ATHlETIcS WORDMARK 2 the primary athletics wordmark 2 features the wording

“williston state” set in the custom teton font in a traditional stacked manner. one-color and reversed applications are to be applied as demonstrated below.

PRIMARY ATHlETIcS WORDMARK 3 the primary athletics wordmark 3 features the wording

“tetons” set in the custom teton font in a traditional manner.

to ensure the maximum performance of the williston state athletic brand identity, each mark should be displayed properly and should never be altered or modified in any way. the violation examples listed below and shown at left demonstrate unacceptable uses of the marks within the williston state college brand identity:

1 do not alter the orientation or proportions of marks

2 do not alter or reformat wordmarks

3 do not change typefaces within marks

4 do not alter colors within marks

5 For 1-color marks, do not use anything but official colors or black/white

6 do not outline marks

7 do not crop marks in any way

8 do not place marks on visually distracting backgrounds

WIllISTON STATE

ATHlETIc BRAND GuIDElINES

VIOlATION INFORMATION

SAFE ZONE & SIZING INFORMATION

SAFE ZONE

a predetermined amount of clear space should surround the family of williston state athletic marks at all times. this protective field ensures a clear and prominent presentation of all marks within the williston state brand identity.

the corresponding safe zone of the Buffalo head should be approximately the height and width of the Buffalo’s snout, whereas a protected field the height and width of the “t” in “williston state tetons” should surround all stand-alone wordmarks in the brand identity.

SIZING

to ensure proper legibility of the variety of marks within the brand identity, please adhere to the measurements for the minimum size requirements for high resolution printed images seen at left. For lower resolution items, the minimum size should be increased in order to maintain integrity of the marks.

1.125”

2.25”

2”

ATHlETIc BRAND GuIDElINES cONTAcT INFORMATION cONTAcT INFORMATION kayla retzer director of marketing kayla.m.retzer@willistonstate.edu

701.774.4222