Attachment F_Agency Questionnaire.pdf
PDF 105 KB Posted
- Attached to
- Japanese Marketing and Trade Representative
- Solicitation number
- RFP-14812
- Issued by
- Polk County, Florida
About this file
This is an Agency Questionnaire attachment for RFP #25-01 issued by the Florida Department of Citrus seeking a Japanese Marketing and Trade Representative to manage trade representation and promotional programs for Florida Grapefruit in Japan. The questionnaire requires prospective vendors to provide comprehensive information about their agency operations, including business history, office locations, principal officers, and the specific office that would service the Florida Department of Citrus account. Responses must address client experience through case studies and detailed client lists organized by tenure (more than 20 years to less than 2 years) and billing volume (exceeding $10 million to below $1 million). The questionnaire also requires vendors to disclose personnel and account management structure, including identification of staff assigned to the FDOC account, their backgrounds, roles, and percentage of working hours dedicated to the account. Additionally, vendors must describe their experience with integrated marketing and public relations programs, knowledge of Japanese importers, wholesale markets, retail chains, and foodservice operators, as well as their experience with food and beverage products and USDA-FAS programs. Vendors must address any potential conflicts of interest with the Florida Citrus industry or Florida Grapefruit promotion and outline their proposed strategic and tactical approach for managing FDOC's public relations, retail, foodservice, and trade marketing programs in Japan.
The questionnaire requires vendors to demonstrate extensive market experience in Japan across multiple distribution channels and to articulate their first actions and accomplishments anticipated during the initial three months of engagement with the Florida Department of Citrus. Vendors must provide organizational charts, details regarding hiring criteria, employment numbers, and procedures for taking on new client accounts. The questionnaire serves as a critical evaluation tool within the broader RFP scoring framework, contributing to the assessment of vendors' qualifications under categories including marketing and PR experience, trade experience, agricultural and food industry experience, geographic coverage capability, and overall capability to execute the contract effectively. Responses must be detailed and may include additional supporting documentation as needed to comprehensively address the agency's requirements.
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Text version
RFP # 25-01
Japanese Mkt and Trade Rep.
ATTACHMENT F
AGENCY QUESTIONNAIRE
Answers to the following questions are required per Section 1.2. of the RFP. Be as detailed as you wish when answering the questions. Please respond only for the agency office from which you would plan to service the department’s business if it were to be assigned to your agency. You may use additional sheets, if needed.
GENERAL
Name and address of agency (main office) ____________________________________________
Years in business under above name __________________________________________________
Total years in business, including under other names ___________________________________
List the principal officers, capsule of background and time with agency.
Number of offices (List locations and indicate with “C” those giving complete agency services.)
Which office would service FDOC’s account? (In addition, please give names and titles of its management.)
How many years has this office been in business? ______________________________________
CLIENTS
Provide case studies of similar programs you have conducted for other clients. (Submit as an attachment.) _____________________________________________________________________
How many clients do you have? What type of work do you perform for these clients, i.e.
advertising, public relations, promotions, business development? (Submit list of client names with location of principal point of contact. If you handle only a portion of the client’s business, please indicate.)
How long have you served these clients? Give the number of clients in each of the following categories:
1) More than 20 years __________________________________________________________
2) 15 to 19 years _______________________________________________________________
3) 10 to 14 years _______________________________________________________________
4) 5 to 9 years _________________________________________________________________
5) 2 to 4 years _________________________________________________________________
6) Less than 2 years ____________________________________________________________
Based on this year’s billings, how many clients are in each of the following categories?
1) More than $10,000,000 _______________________________________________________
2) $5,000,000 to $10,000,000 ____________________________________________________
3) $1,000,000 to $5,000,000 _____________________________________________________
4) Below $1,000,000 ____________________________________________________________
How many of your clients changed to other agencies in the past two years? (Submit list showing name of client, how long it had been with you and whether it was resigned or lost.)
How many new clients have been obtained in the past two years? _______________________
What is your agency’s procedure for taking on new clients/accounts?
We will not accept any conflicts of interest. Does your agency foresee any problems working on behalf of the Florida Citrus industry, or promoting Florida Grapefruit?
PERSONNEL & ACCOUNT MANAGEMENT
How many people do you employ on a direct, full-time basis? ___________________________
What are your agency’s criteria for the people you hire?
How is your agency organized? (Submit organization chart as an attachment.) ____________
Who in your organization would be responsible for the FDOC account? Please describe each person’s background and what their role on the FDOC account would be. (Attach additional sheets, if needed.)
What percent of working hours would each of these staff members spend on the FDOC account?
What accounts would each of these staff members be handling in addition to the FDOC account?
If you were appointed as our agency, what would be your first action on our behalf?
What would you attempt to accomplish for the Florida Department of Citrus during the first three months of our relationship?
MARKET EXPERIENCE
Describe your organization’s experience in leading integrated marketing plans with advertising and public relations programs.
Describe your knowledge and working experience with importers throughout Japan, past and present.
Describe your knowledge and working experience of the wholesale markets.
Describe your knowledge and working experience with retail chains.
Describe your knowledge and working experience with foodservice operators.
We are interested in growing our business throughout all of Japan. Please describe your organization’s experience working in the different areas.
What experience does your agency have with food and beverage products and other consumer accounts that you believe would be of distinct value in your work on our business?
Please describe your organization’s experience in working with USDA/FAS programs.
Please describe your proposed strategic and tactical approach for managing FDOC’s PR, retail Foodservice, and trade marketing programs in Japan.
| Name and address of agency main office 1: |
| Name and address of agency main office 2: |
| Name and address of agency main office 3: |
| Years in business under above name: |
| Total years in business including under other names: |
| List the principal officers capsule of background and time with agency: |
| services: |
| its management: |
| How many years has this office been in business: |
| an attachment: |
| business please indicate: |
| 1 More than 20 years: |
| 2 15 to 19 years: |
| 3 10 to 14 years: |
| 4 5 to 9 years: |
| 5 2 to 4 years: |
| 6 Less than 2 years: |
| 1 More than 10000000: |
| 2 5000000 to 10000000: |
| 3 1000000 to 5000000: |
| 4 Below 1000000: |
| How many new clients have been obtained in the past two years: |
| What is your agencys procedure for taking on new clientsaccounts: |
| working on behalf of the Florida Citrus industry or promoting Florida Grapefruit: |
| How many people do you employ on a direct fulltime basis: |
| What are your agencys criteria for the people you hire: |
| How is your agency organized Submit organization chart as an attachment: |
| additional sheets if needed: |
| account: |
| account_2: |
| fill_1: |
| three months of our relationship: |
| advertising and public relations programs: |
| undefined: |
| Describe your knowledge and working experience of the wholesale markets: |
| Describe your knowledge and working experience with retail chains: |
| Describe your knowledge and working experience with foodservice operators: |
| organizations experience working in the different areas: |
| business: |
| Please describe your organizations experience in working with USDAFAS programs: |
| retail Foodservice and trade marketing programs in Japan: |
| Text1: |
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