Attachment F_Agency Questionnaire.pdf

RFP # 25-01

Japanese Mkt and Trade Rep.

ATTACHMENT F

AGENCY QUESTIONNAIRE

Answers to the following questions are required per Section 1.2. of the RFP. Be as detailed as you wish when answering the questions. Please respond only for the agency office from which you would plan to service the department’s business if it were to be assigned to your agency. You may use additional sheets, if needed.

GENERAL

Name and address of agency (main office) ____________________________________________

Years in business under above name __________________________________________________

Total years in business, including under other names ___________________________________

List the principal officers, capsule of background and time with agency.

Number of offices (List locations and indicate with “C” those giving complete agency services.)

Which office would service FDOC’s account? (In addition, please give names and titles of its management.)

How many years has this office been in business? ______________________________________

CLIENTS

Provide case studies of similar programs you have conducted for other clients. (Submit as an attachment.) _____________________________________________________________________

How many clients do you have? What type of work do you perform for these clients, i.e.

advertising, public relations, promotions, business development? (Submit list of client names with location of principal point of contact. If you handle only a portion of the client’s business, please indicate.)

How long have you served these clients? Give the number of clients in each of the following categories:

1) More than 20 years __________________________________________________________

2) 15 to 19 years _______________________________________________________________

3) 10 to 14 years _______________________________________________________________

4) 5 to 9 years _________________________________________________________________

5) 2 to 4 years _________________________________________________________________

6) Less than 2 years ____________________________________________________________

Based on this year’s billings, how many clients are in each of the following categories?

1) More than $10,000,000 _______________________________________________________

2) $5,000,000 to $10,000,000 ____________________________________________________

3) $1,000,000 to $5,000,000 _____________________________________________________

4) Below $1,000,000 ____________________________________________________________

How many of your clients changed to other agencies in the past two years? (Submit list showing name of client, how long it had been with you and whether it was resigned or lost.)

How many new clients have been obtained in the past two years? _______________________

What is your agency’s procedure for taking on new clients/accounts?

We will not accept any conflicts of interest. Does your agency foresee any problems working on behalf of the Florida Citrus industry, or promoting Florida Grapefruit?

PERSONNEL & ACCOUNT MANAGEMENT

How many people do you employ on a direct, full-time basis? ___________________________

What are your agency’s criteria for the people you hire?

How is your agency organized? (Submit organization chart as an attachment.) ____________

Who in your organization would be responsible for the FDOC account? Please describe each person’s background and what their role on the FDOC account would be. (Attach additional sheets, if needed.)

What percent of working hours would each of these staff members spend on the FDOC account?

What accounts would each of these staff members be handling in addition to the FDOC account?

If you were appointed as our agency, what would be your first action on our behalf?

What would you attempt to accomplish for the Florida Department of Citrus during the first three months of our relationship?

MARKET EXPERIENCE

Describe your organization’s experience in leading integrated marketing plans with advertising and public relations programs.

Describe your knowledge and working experience with importers throughout Japan, past and present.

Describe your knowledge and working experience of the wholesale markets.

Describe your knowledge and working experience with retail chains.

Describe your knowledge and working experience with foodservice operators.

We are interested in growing our business throughout all of Japan. Please describe your organization’s experience working in the different areas.

What experience does your agency have with food and beverage products and other consumer accounts that you believe would be of distinct value in your work on our business?

Please describe your organization’s experience in working with USDA/FAS programs.

Please describe your proposed strategic and tactical approach for managing FDOC’s PR, retail Foodservice, and trade marketing programs in Japan.