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Request for Proposal For Outdoor Digital Signage Network Partnership
Solicitation number
UU204763112
Issued by
Salt Lake County, Utah

About this file

This Excel spreadsheet is a revenue projection template for a Request for Proposal (RFP) issued by the University of Utah for an Outdoor Digital Signage Network Partnership. The RFP seeks a long-term contract with a vendor to operate, maintain, and sell advertising for existing and proposed outdoor media signage assets, which include 4 large format signs and 16 small format signs (12 interactive kiosks and 4 parking garage signs). The project aims to expand the network by adding 5-7 large format signs on main campus and 15-30 new small format signs, with potential off-campus locations at various health centers and facilities. The contract term spans 25 years, divided into an initial contract term, two five-year extensions, and includes provisions for phased implementation of new signage.

The revenue projection template requires vendors to provide detailed financial projections across multiple categories, including existing network revenue, proposed large format and small format sign revenues, and potential off-campus location revenues. Vendors must specify gross revenue, percentage share to the University, and share amounts for each year and sign type. The template also includes sections for an assumption payment for existing assets and an annual revenue share guaranty. Notably, the RFP emphasizes creating a "University of Light" that promotes community, the University, local and student art, and potentially generates additional revenue through strategic media placement and advertising sales.

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File Type Posted
Attachment B Schedule_s A-C.docx DOCX document
UU204763112 Outdoor Signage Network Partnership.docx DOCX document

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Instructions Please use this spreadsheet to provide revenue projections as part of your proposal response. Only enter information in tabs and cells that are green. Yellow tabs and cells have formulas that will pull automatically. Similarly, green colored tabs have cells for you to enter information. The yellow tab and any yellow cell do not require any entry and are locked. Please provide any notes regarding your revenue projections in the spaces provided.

The last tab in blue is an unscored revenue projection for potential off-campus large format locations and will be used for informational purposes only.

When you are finished, please save and submit this excel file with all other parts of your RFP response.

VENDOR
Enter Company Name
CONTACT NAME

EMAIL

PHONE

Projected Revenue Master

VENDOREnter Company Name
Revenue Projections
Existing NetworkNew Large FormatNew Small FormatTotalOverall % Share
Gross RevenueShare to UniversityGross RevenueShare to UniversityGross RevenueShare to UniversityGross RevenueShare to University
Year 1$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 2$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 3$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 4$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 5$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 6$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 7$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 8$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 9$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 10$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 11$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 12$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 13$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 14$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 15$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 16$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 17$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 18$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 19$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 20$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 21$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 22$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 23$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 24$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 25$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0ERROR:#DIV/0!
Total$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0ERROR:#DIV/0!
Total Assumption Payment$ - 00
Annual Revenue Share Guaranty$ - 00
Final Annual Revenue Share %ERROR:#DIV/0!

Revenue - Existing Network

VENDOREnter Company Name
Instructions:Enter revenue projections and revenue percentage share to UU only in the GREEN cells as appropriate for each type of sign in the existing network. DO NOT ENTER DATA INTO YELLOW CELLS, THE FORMULAS IN THEM WILL CALCULATE AUTOMATICALLY. Place any questions or notes in the available space below the table. As a reminder, there are four (4) large format signs and sixteen (16) small format signs consisting of twelve (12) interactive kiosks and four (4) parking garage signs including in the existing media signage assets.
Revenue Projections - Existing Network
Large Format (4)Interactive Kiosks (12)Garage Signs (4)Total
Gross Revenue% to UUShare to UUGross Revenue% to UUShare to UUGross Revenue% to UUShare to UUGross RevenueShare to UniversityOverall %
EXAMPLE ENTRY$ 5,000,000.0050%$ 2,500,000.00$ 2,000,000.0060%$ 1,200,000.00$ 1,000,000.0035%$ 350,000.00$ 8,000,000.00$ 4,050,000.0051%
INITIAL CONTRACT TERMYear 1$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 2$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 3$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 4$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 5$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 6$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 7$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 8$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 9$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 10$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 11$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 12$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 13$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 14$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 15$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
1ST FIVE YEAR EXTENSIONYear 16$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 17$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 18$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 19$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 20$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
2ND FIVE YEAR EXTENSIONYear 21$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 22$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 23$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 24$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 25$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Total$ - 0NA$ - 0$ - 0NA$ - 0$ - 0NA$ - 0$ - 0$ - 0ERROR:#DIV/0!
Notes:

Revenue - Proposed Large Format

VENDOREnter Company Name
Instructions:Enter revenue projections for growth of the network only in the GREEN cells per the following desired schedule of new large format signs:

• Phase 1 - Within one year - 2-3 large format signs

• Phase 2 - Within two years - an additional 1-2 large format signs

• Phase 3 - Within three years - an additional 2 large format signs As a reminder, these are potential/proposed locations only. You have been asked to rank order these locations in Schedule A. DO NOT ENTER DATA INTO YELLOW CELLS, THE FORMULAS IN THEM WILL CALCULATE AUTOMATICALLY. Place any questions or notes in the available space below the table.

Revenue Projections
Phase One - 2-3 Additional Large FormatPhase Two - 1-2 Additional Large FormatPhase Three - 2 Additional Large Format SignsTotal
Gross Revenue% to UUShare to UUGross Revenue% to UUShare to UUGross Revenue% to UUShare to UUGross RevenueShare to UniversityOverall %
EXAMPLE ENTRY$ 5,000,000.0050%$ 2,500,000.00$ 2,000,000.0060%$ 1,200,000.00$ 1,000,000.0035%$ 350,000.00$ 8,000,000.00$ 4,050,000.0051%
INITIAL CONTRACT TERMYear 1$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 2$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 3$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 4$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 5$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 6$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 7$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 8$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 9$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 10$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 11$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 12$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 13$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 14$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 15$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
1ST FIVE YEAR EXTENSIONYear 16$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 17$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 18$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 19$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 20$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
2ND FIVE YEAR EXTENSIONYear 21$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 22$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 23$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 24$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 25$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Total$ - 0NA$ - 0$ - 0NA$ - 0$ - 0NA$ - 0$ - 0$ - 0ERROR:#DIV/0!
Notes:

Revenue - Proposed Small Format

VENDOREnter Company Name
Instructions:Enter revenue projections for growth of the network only in the GREEN cells per the following desired schedule of new small format signs:

• Phase 1 - Within one year - 5-10 small format signs

• Phase 2 - Within two years -5-10 small format signs

• Phase 3 - Within thre years - 5-10 small format signs As a reminder, locations on main campus will be chosen for these after contracting. DO NOT ENTER DATA INTO YELLOW CELLS, THE FORMULAS IN THEM WILL CALCULATE AUTOMATICALLY. Place any questions or notes in the available space below the table.

Revenue Projections
Phase One - 5-10 Additional Small FormatPhase Two - 5-10 Additional Small FormatPhase Three - 5-10 Additional Small FormatTotal
Gross Revenue% to UUShare to UUGross Revenue% to UUShare to UUGross Revenue% to UUShare to UUGross RevenueShare to UniversityOverall %
EXAMPLE ENTRY$ 5,000,000.0050%$ 2,500,000.00$ 2,000,000.0060%$ 1,200,000.00$ 1,000,000.0035%$ 350,000.00$ 8,000,000.00$ 4,050,000.0051%
INITIAL CONTRACT TERMYear 1$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 2$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 3$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 4$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 5$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 6$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 7$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 8$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 9$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 10$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 11$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 12$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 13$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 14$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 15$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
1ST FIVE YEAR EXTENSIONYear 16$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 17$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 18$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 19$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 20$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
2ND FIVE YEAR EXTENSIONYear 21$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 22$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 23$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 24$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Year 25$ - 00%$ - 0$ - 00%$ - 0$ - 00%$ - 0$ - 0$ - 0ERROR:#DIV/0!
Total$ - 0NA$ - 0$ - 0NA$ - 0$ - 0NA$ - 0$ - 0$ - 0ERROR:#DIV/0!
Notes:

Assumption + Guaranty

VENDOREnter Company Name
Per 4.01.3 and 5.03 of the RFP, Vendor acknowledges the provided list o f existing outdoor media assets and intent to assume operation, maintenance, and media sales of the assets. As these assets represent a prior investment by the University, Vendor shall indicate a proposed payment to University for assumption of these assets as described.
TOTAL AMOUNT OF ASSUMPTION PAYMENT
$ - 0
Please describe below if this assumption payment is to be made in a lump sum or over a period of time. If over a period of time, please describe proposed payment schedule.
Per 5.03, Vendor response shall include a proposed annual revenue sharing guaranty to University with consequences for failure to meet guaranty.
ANNUAL REVENUE SHARE GUARANTY TO UNIVERSITY
$ - 0
Please provide below any details about an annual revenue share guaranty for University consideration, including Vendor proposed consequences for failure to meet guaranty.

Revenue - Potential Off-Campus

VENDOREnter Company Name
Instructions:For the purposes of this RFP Vendor shall provide an annual revenue projection and share to the University for each location. This revenue projection is not scored and is not accounted in the final evaluation. It is for informational purposes only.

The list provided below is not intended to be final or conclusive for potential locations for off-campus large format installations. The University desires to understand the revenue potential for large format installations on University owned or operated buildings, however, these locations have not been fully vetted or confirmed.

Should the University decide to move forward with off-campus locations, the final location and design of these installations shall be confirmed by the University and Vendor post RFP award. Vendor may request input from the University on design and placement of such large format media installations during the Pre-Proposal conference.

Locations and notes for off-campus locations below are provided based off previous research by University.

Enter an annual revenue projections for potential off-campus location only in the GREEN cells. Specific addresses and notes for each of these potential locations is listed below. DO NOT ENTER DATA INTO YELLOW CELLS, THE FORMULAS IN THEM WILL CALCULATE AUTOMATICALLY. Place any questions or notes in the available space below the table. This tab does not feed into the Projected Revenue Master sheet as it is unscored.

Potential Off-Campus Revenue Projections
Gross Revenue% to UUShare to UU
LOCATIONADDRESSLOCATION NOTESEXAMPLE ENTRY$ 5,000,000.0050%$ 2,500,000.00
POTENTIAL OFF-CAMPUS LOCATIONSSugarhouse Health Center1280 E. Stringham Ave.
SLC, UT 84106Sign would likely need to be incorporated with building, ideally facing towards 1300 E. and I-80.$ - 00%$ - 0
U of U Herriman Campus14551 Sentinel Ridge Blvd.
Herriman, UT 84065Signe would ideally be located close to Moun tain View Corridor.$ - 00%$ - 0
South Jordan Health Center5216 W. Daybreak Parkway
South Jordan, UT 84009Sign would ideally be located close to Mountain View Corridor.$ - 00%$ - 0
Redwood Health Center1525 W. 2100 S.
SLC, UT 84119Sign would likely need to be incorporated with building, ideally facing towards SR 201.$ - 00%$ - 0
Parkway Health Center145 W. 1300 S.
Orem, UT 84058Sign would ideally be located to face University Parkway.$ - 00%$ - 0
Midvalley Health Center243 E. 6100 S.
Murray, UT 84107Sign would ideally be located close to State Street.$ - 00%$ - 0
Farmington Health Center165 N University Ave.
Farmington, UT 84025Sign would ideally be located to be seen from I-15.$ - 00%$ - 0
City Centre CampusCorner of 200 E. and 400 S. Salt Lake City.Sign would be on corner above parking garage entrance.$ - 00%$ - 0
West Valley Hospital3784 S. 5600 W.
West Valley CitySign would ideally be located to face major roadways like Mtn View Corridor and 5600 W.$ - 00%$ - 0
Total$ - 0NA$ - 0
Notes:

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