Attachment_A.pdf

The document is a signage design proposal for the Midtown Community Space in Santa Fe, detailing a comprehensive signage strategy with five distinct sign locations. The design focuses on creating a cohesive visual identity for "The Center of Santa Fe" with aluminum signs featuring raised letters and a consistent blue and red color scheme. The signage plan includes entry signs with the tagline "VISIT PLAY GATHER", directional markers, and a detailed directory board, strategically placed at key points throughout the community space.

The proposed signage system is designed by Pland, a design firm specializing in community space branding and wayfinding. Each sign location (numbered 1-5) represents a different function and placement, ranging from entry markers to detailed directories, all maintaining a uniform design language that emphasizes the Midtown brand. The signs incorporate the Midtown logo, which features a shield emblem and a distinctive red and blue color palette, creating a strong visual identity that communicates the community space's character and purpose.