Attachment 8 - Media Indicators.docx

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Small Grants for Media Programs
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DOS-KAZ-NS-AEECA-22-005
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Attachment 8. Standard Indicators Sheet Reference these standard indicators when drafting your Performance Monitoring Plan. Depending on your selected topic and objective, you may select up to 5 indicators below to track and report on during the implementation of your project. You may create additional indicators you find necessary to measure the success of your project. We encourage you to use a combination of output and outcome indicators, but you may select only outputs if you are concerned about measurement capacity.

Media Indicators

Output Indicators (Tracks activities)
Suggested Data Collection Method
# of young audience members reached
Track number of training participants, campaign engagements, or session attendees, disaggregated by gender, age, and type of event.

· Ex: Male, Female

· 18-25, 25-40, 40-60+

· Ex. Trainings, social media campaign engagements, sessions attended

# of regional and national media outlets trained in fact-checking, verification, and investigative journalism skills
Track number of participants, Track types of training held, disaggregated by material:

· Ex: Fact checking, investigative journalism

# of Kazakh media outlets trained in financial sustainability, such as securing alternative sources of revenue, and adopting different media-business models and techniques for enlarging audiences.
Track number of participants, Track types of training held, disaggregated by material:

· Ex: Financial planning, new business models, audience growing techniques.

# of peer-to-peer exchanges established or supported by the program
Track number of participant exchanges, case studies, field observations
# of grassroots networks of professionals for higher quality reporting, ethical and objective journalism, etc., established or supported by the program
Track number of new initiatives, networks of media professionals, disaggregated by audience and type of initiative:

· Ex. Kazakh-speaking, Russian-speaking audiences

· Initiatives focused on developing higher quality reporting, investigative journalism, and/or ethical and objective reporting

# of initiatives carried out to prevent the distribution of fake-news or mitigate its negative impact

Track number of and type of participant, disaggregated by audience and type of initiative

· Ex: Journalists, bloggers, media-outlets, media professionals, editors.

· Ex: Training, social media campaign, exchange, reporting tour, guest speakers

Outcome Indicators (Tracks results of your activities)
Suggested Data Collection Method

# of participants reporting increased capacity in media literacy, fact-checking, and investigative journalism

Pre/post tests, surveys, polling, interviews with students, disaggregated by age, gender, and type of improvement

· Ex. Female students, male students

· 18-25, 25-40, 40-60+

· Ex: media literacy, fact-checking, and/or investigative journalism

% increase of new media efforts targeting Kazakh-speaking media consumers
Track number of new efforts/campaigns/trainings developed by participants

Increase in # of media professionals participating in exchanges and networks focused on high quality, ethical, and objective reporting following participation in the program

Case studies, field observations, polling, surveys. Disaggregate by audience:

· Ex. Social media bloggers, Kazakh-language media outlets, journalists, editors, and/or other media professionals

# of new initiatives by participants countering fake-news following participation in the program
Case studies, field observations, polling, surveys. Disaggregate by type of media professional and type of initiative:

· Ex. Social media bloggers, Kazakh-language media outlets, journalists, editors, and/or other media professionals

· Ex: Training, social media campaign, exchange, reporting tour, guest speakers

# of Kazakh-language media outlets reporting increased understanding of organizational and financial sustainability best practices
Pre/post tests, surveys, polling

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