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Offeror’s Price Model
| Hypothetical Studies for Price Evaluation of Managed Online Research Support Contract |
| Instructions: Offerors fill in only the empty yellow cells. Confirm that the auto-calculated Total Price cells are correct. |
| How price will be evaluated: The CFPB estimates we will run up to four studies a year under the managed online research contract. Half of the studies will likely require more invovled targeting (Example Study C), whereas the other two studies will likely consist of convenience samples (Example Study A) or census-based and/or diverse samples requiring quotas (Example Study B). Given this, the total evaluated price for a year is: Study A + Study B + (2 * Study C). |
| Example Study A | | | | | |
| Convenience Sample - Please provide pricing estimates for a 20 minute study with 4,000 participants. This example study would use a convenience sample. The participants must be 18+ and located in the United States. Assume the CFPB will submit a Study Request. | | | | | |
| Participant Payment + Overhead | | | | | |
| Participant Type | # Participants | Incidence % Used | | | |
| Davies, Misha (CFPB): If Incidence is applicable, please indicate what Incidence % was used to calculate the rates in this table. | Overhead price per participant complete (overhead) | Incentive price per participant | Total price per participant | Total price | | |
| Convenience Sample | 4000 | | | $ - 0 | $ - 0 |
| | | | | Subtotal: | $ - 0 |
| If applicable: Please list any additional costs that would be required to conduct this study but are not included in the Participant Payment + Overhead table above. Please list the unit and pricing that influences these cost elements. If you do not charge for these elements, put $0 in the "Price per unit". If a cost in your pricing model is not reflected here, incorporate the cost into "Project Overhead". | | | | |
| Description of Other Costs | Unit description | Price per unit | Number of units | Total price |
| Finalized Study Request | | | | $ - 0 |
| Project Overhead | | | | $ - 0 |
| | | Subtotal: | $ - 0 |
Total Price for Example Study A $ - 0
| Example Study B | | | | | |
| Demographic Minimums - Provide the Participant Overhead cost and Participant Incentive for a 20 minute study with 4,000 participants. The sample must be 18+, located in the United States, and meet the demographic minimums described below. Assume the CFPB will submit a Study Request. | | | | | |
| Participant Payment + Overhead | | | | | |
| Participant Type | # Participants | Incidence % Used | | | |
| Davies, Misha (CFPB): If Incidence is applicable, please indicate what Incidence % was used to calculate the rates in this table. | Overhead price per participant complete (overhead) | Incentive price per participant | Total price per participant | Total price | | |
| Gender: Male | 400 | | | $ - 0 | $ - 0 |
| Female | 400 | | | $ - 0 | $ - 0 |
| Race/ Ethnicity: White | 200 | | | $ - 0 | $ - 0 |
| Black | 200 | | | $ - 0 | $ - 0 |
| Asian | 200 | | | $ - 0 | $ - 0 |
| Hispanic | 200 | | | $ - 0 | $ - 0 |
| Age: 18-29 | 200 | | | $ - 0 | $ - 0 |
| 30-39 | 200 | | | $ - 0 | $ - 0 |
| 40-49 | 200 | | | $ - 0 | $ - 0 |
| 50-59 | 200 | | | $ - 0 | $ - 0 |
| 60+ | 200 | | | $ - 0 | $ - 0 |
| HHI: Less than $25k | 200 | | | $ - 0 | $ - 0 |
| $25k to $50k | 200 | | | $ - 0 | $ - 0 |
| $50k to $100k | 200 | | | $ - 0 | $ - 0 |
| $100k - $150k | 200 | | | $ - 0 | $ - 0 |
| $150k | 200 | | | $ - 0 | $ - 0 |
| Unrestricted sample | 400 | | | $ - 0 | $ - 0 |
| | | | | Subtotal: | $ - 0 |
| If applicable: Please list any additional costs that would be required to conduct this study but are not included in the Participant Payment + Overhead table above. Please list the unit and pricing that influences these cost elements. If you do not charge for these elements, put $0 in the "Price per unit". If a cost in your pricing model is not reflected here, incorporate the cost into "Project Overhead". | | | | |
| Description of Other Costs | Unit description | Price per unit | Number of units | Total price |
| Finalized Study Request | | | | $ - 0 |
| Project Overhead | | | | $ - 0 |
| | | Subtotal: | $ - 0 |
Total Price for Example Study B $ - 0
| Example Study C | | | | | |
| Targeted Sample - Provide the Participant Overhead cost and Participant Incentive for a 20 minute study with 4,000 participants. The sample must be 18+, located in the United States, and have experience with Buy Now, Pay Later (BNPL) products. Assume the CFPB will submit a Study Request and will request available matched de-identified demographic and/or matched participant data for the study participants' race/ethnicity, gender, age, and household income. Also assume the CFPB can pay for Study Feasibility work to be done to determine incidences, if needed. | | | | | |
| Participant Payment + Overhead | | | | | |
| 2.1 Participant Overhead | # Participants | Incidence % Used | | | |
| Davies, Misha (CFPB): If Incidence is applicable, please indicate what Incidence % was used to calculate the rates in this table. | Overhead price per participant complete (overhead) | Incentive price per participant | Total price per participant | Total price | | |
| Participant with any BNPL experience | 2000 | | | $ - 0 | $ - 0 |
| Participant with any BNPL experience in the past 12 months | 1000 | | | $ - 0 | $ - 0 |
| Participant who has used BNPL 3+ times in a year | 500 | | | $ - 0 | $ - 0 |
| Participant who has an active BNPL loan/plan at the time of recruitment | 500 | | | $ - 0 | $ - 0 |
| | | | | Subtotal: | $ - 0 |
| If applicable: Please list any additional costs that would be required to conduct this study but are not included in the Participant Payment + Overhead table above. Please list the unit and pricing that influences these cost elements. If you do not charge for these elements, put $0 in the "Price per unit". If a cost in your pricing model is not reflected here, incorporate the cost into "Project Overhead". | | | | |
| Description of Other Costs | Unit description | Price per unit | Number of units | Total price |
| Study Feasibility | | | | $ - 0 |
| Finalized Study Request | | | | $ - 0 |
| Project Overhead | | | | $ - 0 |
| De-identified demographic and/or other matched participant data | | | | $ - 0 |
| | | Subtotal: | $ - 0 |
| Total Price for Example Study C | $ - 0 |
| Below is for CFPB Procurement Use Only -- Do not edit the cells below. Offerors should confirm that the cells above reflecting the Total Price for Example Study both correctly reflect the estimated total cost of each hypothetical study and that these total prices are accurately reflected in the table below. | | |
| Total Cost of Hypothetical Studies for an Example Year | | |
| Example Study | Total Cost | # per year |
| A | $ - 0 | 1 |
| B | $ - 0 | 1 |
| C | $ - 0 | 2 |
Total Estimated Cost (for evaluation) Total Estimated Cost per Year: $ - 0
Note: The actual elements of studies carried out by the CFPB, such as the study duration, number of participants, and demographics and targeted characteristics of participants, will vary by study. The study elements listed in the hypothetical examples below are only relevant for evaluating price proposals, and therefore are not representative of all studies under this contract, nor should be used as an estimate of all studies.