Attachment 1 USMC Branding Guidelines.pdf

USMC RECRUITING FACILITY

BRAND GUIDELINES

REVISION 4 — OCTOBER 2012

48USMC RECRUITING FACILITY BRAND GUIDELINES — OCTOBER 2012

Articulated bracket mount for 22" flat-screen LCD TV Arm mount for 22" flat-screen LCD screen

42" flat-screen LCD TV Wall mount for 42" flat-screen LCD TV media flat-screen display An LCD screen provides the best visibility in most lighting conditions. Based on the size of the recruiting facility engagement area, install either a 42" or 22" flat-screen LCD TV. Both LCD types can be sourced locally.

The larger flat screen is usually placed on a stand, but either version can be wall-mounted when space is limited. The small screen can be mounted on an arm to allow it to double as a computer monitor or to be positioned for best media viewing.

Sample specifications:

• ENERGY STAR-qualified

• Panel type: active matrix LCD

• Cabinet color: black, gray, or silver

• Size for RSS: 42"

• Size for PCS: 22" for wall or arm mount

Flat-Screen Mount Recruiting facility locations with very limited floor plans can mount the flat-screen LCD TV on a wall. Smaller flat screens can be mounted on a wall or partition using an articulated bracket mount.

Both types can be sourced locally.

The movable mount allows the smaller flat screen to double as a computer monitor or to be positioned for best media viewing.

Sample specifications:

• Color: black

• Size for RSS: holds 42" flat screen for wall mounting only

• Size for PCS: holds 22" flat screen for wall or arm mounting

FIXTURES and Furniture specifications

49USMC RECRUITING FACILITY BRAND GUIDELINES — OCTOBER 2012

media stand The support stand for the video display flat screen and the media player must have a black wood-grain surface. It should include extra compartments for storing remote controls and cords. Side compartments may display Marine Corps–printed marketing materials.

The media stand should be a sturdy, clean, and unadorned design appropriate to a standard business environment. Because it can be sourced locally, follow these specifications to best match other furniture.

Sample specifications:

• Black wood-grain surface

• Silver metal drawer or door pulls

• All visible surfaces are black

• Approximate height: 1'-8"

• Approximate depth: 1'-6"

• Approximate width: 4'-0"

FIXTURES and Furniture

Approx. 4'- 0"Approx. 1'- 6"

A pp ro x.

8"

50USMC RECRUITING FACILITY BRAND GUIDELINES — OCTOBER 2012

couch The couch is a clean, unadorned basic design appropriate to a standard business environment. If sourced locally or through the local district, the couch should match the following criteria:

Sample specifications:

• Width: 82"; depth: 35"; back height: 32"

• Color: black

• Fabric: black vinyl simulated leather

• Minimal or no exposed wood; any visible wood should be ebonized black or dark brown. Do not select a style with a particular theme (e.g., antique or country) display table The display table is custom-designed for MCRC, constructed of an MDF core with a custom-laminated, wood-grain veneer surface.

The glass top is removable to access a 5"-deep display area. No illumination is built into the table. It is a sturdy, clean, and unadorned design appropriate to a standard business environment.

Specifications:

• Removable top with ¼" thick tempered vision glass, attached with black RTV silicone sealant

• MDF construction

• Visible interior surface is black laminate

• All visible exterior surfaces are laminated ARPA 0509 Midnight Black smart wood finish

• Overall height: 1'-6"

• Length: 3'-6"; width: 2'-8"

FIXTURES and Furniture inside display area display area shelf

1'

6"

4" 4"

2'

8"

2'- 8"3'-6"

51USMC RECRUITING FACILITY BRAND GUIDELINES — OCTOBER 2012

FIXTURES and Furniture

Recruiter chair Visitor chair

Nonstandard furniture: bookcase chairs Using the uniform as design concept, the color and style of each chair at a recruiting facility serve a function.

Red desk chairs are placed only within a recruiter’s workstation.

Visitor chairs are always black.

All chairs in the recruiting facility are sourced from an authorized vendor and match the specifications listed here.

Recruiter chair specifications:

• Color: red

• Swivel, five-arm base; hard dual-wheel casters

• Pneumatic seat-height adjustment; adjustable back height

• Adjustable T-arms

Visitor chair specifications:

• Color: black

• Four-leg frame; stacks four high

• Open arms

• Glides nonstandard furniture

Some examples of nonstandard furniture include tables, storage cabinets, bookshelf units, and display cases.

If your facility requires nonstandard furniture or fixtures due to site-specific conditions or special activities, consult with district leadership to gain approval. Any nonstandard furniture should be ordered in similar materials and colors as the standard furniture.

52USMC RECRUITING FACILITY BRAND GUIDELINES — OCTOBER 2012

Installation detail

Typical gypsum board wall

Black metal shelf

Black steel button head

¼-20 socket cap screw (2" length) and toggle wing wall fastener

Standard 36" two-tier shelf

Small 30" single shelf

FIXTURES and Furniture personal expression shelf The workstation engagement shelf, either two-tier or single, is a narrow metal shelf attached securely to the building wall within a workstation. It is sturdy metal with a satin or matte black powder-coated finish.

Both shelves are designed to securely support a small array of personal expression items (family photos, awards, or plaques).

The shelves should not have sharp edges and should be placed in a way that is not hazardous to someone sitting at the workstation.

Specifications:

• Painted satin black or powder-coated finish

• Formed 0.090" thick aluminum

• Height: 4½"

• Length: standard 36" two-tier shelf or small 30" single shelf

• Depth: 3"

53USMC RECRUITING FACILITY BRAND GUIDELINES — OCTOBER 2012

FIXTURES and Furniture workstations The workstation fixtures are gray or black, consistent with the rest of the branding design and easy to keep clean.

The approved dimensions for recruiter workstations are shown at right. The NCOIC office workstation has a larger footprint.

Specifications:

• Metal frame construction with gray or silver powder coat finish

• Leveling capability

• Gray laminate work surfaces

• Gray laminate work surface edges

• Black drawers and pedestal

• Drawer pulls: brushed silver metal or black metal

• Installer responsible for field survey of existing conditions prior to installation

• Assemble: concealed metal fasteners

• Panel assembly mounted directly to painted wall surface using appropriate masonry or drywall fastener system

• Wall attachments are concealed

NTS

Workstation – right wall

Oblique

NTS

Workstation – left wall

Oblique

Recruiter desks face front lobby of office

Recruiter desks face front lobby of office

6'-0" or more

2'-0"

Minimum 2'-4" clearance required

Minimum 2'-10" clearance required

8' -8

" s ta nd ar d

Panel C 30"

Panel A 42" Desk

24" x 42" Recruiter

Visitor

Wall shelf

Peninsula 24" x 42"Panel B

30"

Panel D 36"

Panel C 30"

Panel C 30"

Panel A 42"

Panel A 42"

Panel B 30"

Panel B 30"

Panel D 36"

Panel D 36"

Peninsula

Peninsula

Desk

Desk

Files

Files

Right end of this workstation is against a wall

Le� end of this workstation is against a wall

54USMC RECRUITING FACILITY BRAND GUIDELINES — OCTOBER 2012

Lateral file cabinet

Workstation divider panels

FIXTURES and Furniture divider panels The fabric panels of the workstation dividers are blue, reinforcing the Marine Corps brand. In addition, blue does not show scuff or kick marks as much as lighter colors.

Panels used at the recruiting facility workstations should always be sourced from an authorized vendor.

FILE Cabinets All recruiter workstations are equipped with file cabinets. The finish should always match the black laminates, ebonized wood, or satin black powder-coated metal finishes of the other fixtures in the recruiting facility.

Printer Stand The fax / printer/ copier is placed near cable or telephone connection lines, depending on available space at the recruiting facility. The file cabinet also serves as the printer stand. The fax / printer/ copier should be placed on top of the file cabinet.

Specifications:

• Installed height: 48" above floor

• Tackable acoustical divider panels

• Rigid tubular steel frame covered with fabric

• Leveling capability

• Easily replaceable fabric panels

• Panel fabric: blue

• Painted surfaces: metallic silver

Specifications, lateral file cabinets:

• Color: black

• Drawer fronts flush with integral pull

• A safety interlock system

• Back of file is finished

• Front removable locks

• Drawers open to their full depth

• Units are shipped fully assembled

Specifications, vertical files (not shown):

• Color: black

55USMC RECRUITING FACILITY BRAND GUIDELINES — OCTOBER 2012

Metal lockers, putty color

FIXTURES and Furniture lockers A recruiter’s personal space includes military lockers of sturdy metal construction with a clean, unadorned design appropriate to a military environment.

Each locker has an individual door and frame, panels on top, bottom, back, and shelves with common intermediate uprights separating compartments. Lockers are fabricated square, rigid, and without warp. Doors are flat and free of distortion.

Specifications:

• Color: putty, silver, gray or black

• 18g or thicker sheet steel construction preferred

• Minimum dimensions: 15" x 18" x 60", plus 6" legs

• Zinc or chrome-plated forged steel hooks, latches, and hardware

• Ventilation via louvered doors

• Legs: 6" (150 mm) high

• Hat shelf 9" from top of locker with four sides formed to 90 degrees

56USMC RECRUITING FACILITY BRAND GUIDELINES — OCTOBER 2012

FIXTURES and furniture glass doors and office windows The glass door and optional window in the NCOIC office can be sourced locally and should be compatible in color and material with the cubicles and furniture of the RSS (or PCS) design.

Specifications:

• Glass is vertical rectangle shape

• Glass portion of door minimum 8.0 square feet

• Glass main entry doors must meet or exceed local building and fire code requirements

• Minimum 1/8" thick tempered or laminated (safety) clear vision glass

57USMC RECRUITING FACILITY BRAND GUIDELINES — OCTOBER 2012

fixtures and furniture

Ceiling LIGHTING Fixtures Standard lighting for recruiting facility offices is provided by recessed fluorescent ceiling fixtures with diffuser panels set flush with ceiling.

Track Lighting To reinforce the standard office lighting, 120-line voltage track lighting is placed along the walls where the photo panels, transformation strip, Marines wordmark, and EGA graphic are located. Dedicated circuits and switches are to be provided.

Choose fixtures of basic cylindrical design, and place them at approximately 24"-30" intervals, and 18"-48" out from the wall as required. Consult the latest ACoE PCC document for up-to-date specifications for track lighting.

Specifications:

• Power: 120V

• Lamp specifications per ACoE PCC document

• Track and fixture finish: white

• Separate 20A circuit and switch

NOTE: Ensure all lighting is properly maintained by building service provider so that it functions properly at all times.