Attach_2_Brand_Name_Justification_.pdf
PDF 151 KB Posted
- Attached to
- Recruiting Promotional Items for the MTARNG
- Solicitation number
- W9124V25QA009
About this file
This document is a Customer Justification for Brand Name or Sole Source Supplies form for the Montana Army National Guard (MTARNG) Promotional Procurement Items (PPI) Blanket Purchase Agreement (BPA). The justification seeks to procure recruiting and retention promotional items from recognizable brands such as Nike, Under Armour, Adidas, or other recognizable brands for Casualty Officers (COI's) and Very Important Persons (VIP's) in the 17-34 year old demographic.
The procurement rationale emphasizes brand name recognition, quality, and long-term value, noting that quality and recognizable logos are critical to ensuring items will be worn and valued by the target market. The Contracting Officer comments specifically highlight that the items are intended for recruiting and retention purposes, with a preference for trendy brand name items that can be worn or displayed. The procurement is set as a small business set-aside under NAICS code 541890, with quotes due by 1200 EDT on 9 May 2025, and the government intending to establish at least three BPAs to responsible offerors representing the best overall value.
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Other files
| File | Type | Posted |
|---|---|---|
| Q A Responses.xlsx | XLSX spreadsheet | |
| Attach_3_Provisions_Clauses.pdf | ||
| Attach_1_Product_Item_Pricing_.xlsx | XLSX spreadsheet | |
| 25QA009 SOW 040825.pdf |
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CUSTOMER JUSTIFICATION FOR BRAND NAME OR SOLE SOURCE SUPPLIES OR SERVICES
1. Requirement Name:
2. Select Brand Name or Sole Source:
2.a. Name/CAGE Code of Vendor:
OR
2.b. Name of Manufacturer brand:
3. Brief description of supplies or services:
4. Unique characteristics that limit availability to on manufacturer/brand name or only one source, with the reason no other supplies or services can be used:
5. Customer market research that supports rationale in answer #4:
6. Provide a statement of action, to overcome any barriers to competition for this requirement in the future:
Customer/Technical Person Signature Customer/Technical Person Digital Signature
8. I certify that the customer's justification is valid and completed to the best of my knowledge and belief. Additionally, awarding this requirement as a limited source, brand name, or peculiar to one manufacturer is in the best interest of the Government.
Contracting Officer's Name Contracting Officer's Signature
7. Contracting Officer Comments:
| fc-int01-generateAppearances: | |
| _8a_ Contracting Officer Name_EhfO5fRSaqoeOrU7Lx4ugw: Alice Hinck | |
| _7_ PROVIDE A STATEMENT OF ACT_dWWFyKo3zgQ-e71MSrA2mA: The nature of recruiting and retention is to reach markets within the 17-34 year old range. RRB purchases items with the Montana National Guard logo with the intent that these items will be worn or displayed. Trendy brand name items are preferred for this demographic. | |
| _5_ PROVIDE A STATEMENT OF ACT_xMsHeIbKfGYdZx*NQZBzkg: Market research has shown that quality trumps quantity in when it comes to apparel and brand name recognition. RPI in the past that hasn't been brand name and is won by the lowest bidder fits improperly, is not as comfortable and then gets discarded. Brand Names RPI is more desirable to the influencer we are looking to wear them and will be kept long and used longer there for making them worth the extra expense. | |
| _4_ UNIQUE CHARACTERISTICS THA_fxPS18NzthbsRqqrY5h47Q: Brand Name recognizable logos are critical to ensuring money isn't being wasted on items that will be handed out and then will not be used or worn due to low quality and unrecognizable logos. The money goes further in the long run by paying more for a brand name apparel that will be worn for multiple years over a low cost unrecognizable brand that will be thrown out or discarded. | |
| _3_ BRIEF DESCRIPTION OF SUPPL_UM33PhqLHArLIQSUjN*Zfw: MTARNG will be ordering RPI and PPI that will be worn by COI's and VIP's in their respective areas of influence. Have a quality and brand name manufactured Item ensure that the item will have a better fit and more likely be worn by that individual of influence in front of the target market demographic. The end goal is to have quality items that COI's and VIP's will be proud to wear at any given time. | |
| Name and CAGE code of Proposed_lW1Kx6QXH9C5bl0Mqo1Omw: Nike, Under Armour, Adidas or Recognizable Brands | |
| _1_PURCHASE REQUEST NUMBER_h9vT5LXe**ASP7p7e0RWEg: MTARNG PPI BPA | |
| overcome limited competition: All barriers to this will be overcome by the completion of the BPA and working with the Winning contractors to ensure quality is the standard over quantity. | |
| Customer's supervisor signature: SFC Chance McDowell | |
| 2025-04-06T10:22:46-0600 | |
| MCDOWELL.CHANCE.MICHAEL.1407857867 |
| 2025-04-08T12:39:08-0600 | |
| HINCK.ALICE.ANGELINA.1177499702 |
Select Choice: [Brand Name/Only One Manufacturer]
File details come from the government source that posted it. Updated .