AmeriCorps Brand Guidelines.pdf

This file is the AmeriCorps Brand Guidelines document provided by the Corporation for National Service (CNS), which establishes standards for the use and representation of AmeriCorps branding materials and logos. The document serves as a reference guide for organizations partnering with or receiving support from AmeriCorps programs, including the Serve Idaho initiative referenced in the related state and local contract opportunity. The guidelines outline specifications for logo usage, visual identity standards, approved color palettes, and acceptable applications of AmeriCorps branding across various media formats. The document references several contact resources, including the logos@cns.gov email address for logo requests and approvals, the National Service Photos Flickr album for approved imagery, and the CNS press office for media inquiries. The guidelines also reference related brand terms and conditions documentation and policies for producing public documents in both print and digital formats.

The Brand Guidelines document does not specify pricing, set-asides, incumbents, or funding requirements, as it functions as a reference and compliance document rather than a procurement specification. Organizations utilizing AmeriCorps branding in connection with promotional items—such as those being procured for the Serve Idaho program—must adhere to these guidelines to ensure proper representation of the AmeriCorps identity and brand standards. The document directs vendors and organizations to contact CNS through designated email addresses for logo usage approvals, brand-related inquiries, and guidance on implementing these standards in promotional materials and public-facing communications.